Smarter Tools for Seamless Performance

Spring has been a busy season here at Optimise and in line with the season, our focus has been on new growth.

We’ve launched a series of brand new features across our partner platform to make campaign optimisation and publisher engagement easier than ever. From our game- changing GroupView reporting to our enhanced intelligent campaign matching, these new features are designed to streamline workflows, deliver impactful insights that empower you to achieve more sales.

Whether you’re an agency, advertiser, or publisher, our latest updates reflect our mission to support and empower our Brands and Partners to make more sales, more easily with less risk.

For advertisers, agencies and Partners, managing multiple companies or brands, our new GroupView feature is a game changer. Whether you’re a multinational with separate brands by country or a Group company with many Brands, or a conglomerate with multiple publisher sites, you can now view and aggregate data across all your brands in a single report. No more pulling multiple reports, no more switching through many tabs, no more exporting, collating and pivoting – just one report and a few clicks to analyse and aggregate the full data suite across all brands in your group.

What’s new? You no longer need to export separate reports and manually combine data in spreadsheets or switch between various tabs to see aggregated insights. GroupView lets you:

Aggregate and compare performance across multiple brands in one streamlined view

Access over 50 metrics and break down data by up to 60 dimensions such as Campaign, Publisher Type, Vertical, and Location

Schedule automated reports spanning all your brands, sent directly to your inbox

Fully customise reports to see total costs or commissions across brands or drill down brand by brand

Why it matters? This feature unlocks new ways to understand your affiliate marketing efforts, like:

Quickly identifying which brands or campaigns are driving the best results

Comparing publisher performance across your entire portfolio

Helping publishers benchmark campaign earnings across multiple publishers

How to get started? If you manage multiple accounts, simply toggle GroupView on or off within the Modify Report settings of any report. You can also set your preferred default via user settings, making it easy to switch on whenever you need a full-group overview.

Finding the right campaigns fast, is key to growing sales and increasing returns. That’s why we’ve completely redesigned the Publisher Campaign Explorer to give partners more control and better opportunities to join campaigns that truly fit.

Beta recommendation model: Our new AI-powered model matches campaigns based on your profile and campaign data — including payout amount, validation period, rejection rate, and payout speed. You can also customise your recommendations by using simple sliders to set your own priorities.

Two viewing options: Choose between a clean, minimalist Card View that highlights key campaign details with customizable metrics, or a detailed Table View ideal for comparison and bulk application.

Coming soon – automated campaign emails: Soon, publishers can opt to receive weekly or monthly emails featuring their top recommended campaigns, simplifying discovery and saving time.

Accurate tracking is critical especially for cashback and reward publishers in the UK. With the ICOs recent ruling that cookie can be considered strictly necessary for Cashback Partners, our new Consent Signal tool comes in to simplify consent management.

The tool allows consent to be passed at an Affiliate level, which means Brands can easily pass consent signals for affiliate models where consent is required, but also override this in the case of Cashback partners. This supports in achieving compliance with updated ICO guidance, and helps ensure every valid sale is captured for Cashback partners, improving the accuracy of tracking.

This update is especially helpful for UK partners that reward users — where tracking can now be treated as essential in certain cases.

Get started: View our guide or contact us for help getting set up.

Coming soon: a smarter, simpler way for creators to connect with top global brands.

A mobile-first build and designed for speed and simplicity, our upcoming Influencer Platform helps advertisers connect with high-quality creators more efficiently. It makes it easier to launch, manage, and scale influencer campaigns that drive real performance.

Curious about what’s next? Stay tuned, we’ve got some great updates coming your way!

We’re consistently focused on innovation to deliver more growth, better insights and stronger protection to fuel your success in affiliate marketing. You can rely on our technology and service every step of the way.

Whether you’re expanding your brand across new markets or searching for the perfect campaign to boost your growth, Optimise is here to provide the best tools in affiliate marketing to help you achieve more sales, more easily, with less risk.

Questions? Feedback? Need support? Get in touch with us!