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Partner Tracking

Ensure correct attribution across any device and any event. Gain complete visibility of the customer journey with Universal Tracking (Pixel) or Server-to-Server (S2S), our future-proofed tracking technology.

Accurate tracking you can rely on
Accurate tracking you can rely on
Simplify the validation of sales and give partners more certainty about your campaigns. You can confidently track your conversions using Universal Tracking or S2S to ensure the accuracy of your data.

Be ready for future data privacy requirements
Be ready for future data privacy requirements
Attribute your sales using cookieless tracking to avoid data privacy concerns. Our tracking technology is designed to mitigate the impacts of tracking protection and is future-proofed for a world without cookies.

Track any KPI for deep insights into your sales funnel
Track any KPI for deep insights into your sales funnel
View the whole customer journey by tracking key events in real time. Create KPIs for sales, leads, registrations, subscriptions, installs and in-app events to improve your understanding of customer behaviour and fine-tune your campaigns.

Easy to integrate with your existing tech and 3rd parties
Easy to integrate with your existing tech and 3rd parties
Track conversions across multiple sales and marketing platforms using our tracking technology. Use our templates to easily integrate with Google Tag Manager, Shopify, Magento, AppsFlyer, Tealium, Ensighten and more, or harness our API to connect to 3rd party attribution providers.

Track customer journeys across any device
Track customer journeys across any device
Harness our Universal Tracking and S2S technology to attribute sales to your partners across mobile, tablet or PC. With a simple setup, you can track sales across all devices used in the conversion funnel and minimise untracked sales.

Attribute sales with precision using unique vouchers and coupon codes
Attribute sales with precision using unique vouchers and coupon codes
Match sales to partners based on vouchers or coupon codes using our innovative tracking and attribution technology. In addition, our attribution modelling gives you a deep understanding of how different channels interact with your partners.

Maximise your ROI with commission strategies based on any metric
Maximise your ROI with commission strategies based on any metric
Tailor dynamic commissions to improve your ROI from partnership marketing. With item-level tracking, you can build detailed analytics and create commission strategies based on metrics such as basket contents, voucher codes and many more.

Simplify tech partner campaigns using Universal Tags
Simplify tech partner campaigns using Universal Tags
Work more smoothly with your tech partners and avoid managing multiple tracking tags. Use our Universal Tag as a container for all your partners' tags on your website.

Handle cost-per-call campaigns with ease
Handle cost-per-call campaigns with ease
Track sales from cost-per-call campaigns as well as online channels. With our call tracking partner, you can run cost-per-call campaigns on metrics such as call duration and ensure correct attribution.
Power your campaigns with a complete partnership marketing platform
Partner Reporting
Improve the performance of your campaigns through deeper insights. With real-time reporting, performance analytics and automatic alerts, you can monitor the metrics that matter to the success of your campaigns.
Partner Management
Assess your partners' performance and predict future behaviour. Use our automated tools to simplify your partner relationships and improve the efficiency of your campaigns.
Partner Intelligence
View your competitors' cashback and voucher offers 24x7 and receive alerts when they change rates. Develop your strategy and spot opportunities to improve your offers with data-led insights from our Market Intelligence tool.
Partner Explorer
Select new partners from our global network to expand your campaigns. Browse partner types, channels and payment metrics to choose partners with the right qualities for your strategy. With our support, you’ll grow and optimise the partnerships you build.
Partner Pay
Streamline partner payments with our managed service. Attract partners to your campaigns with our Express Pay option that allows partners to request withdrawals up to 1 day after conversion.
Partner Tools
Simplify your partnership marketing with our time-saving tools. Partners can effortlessly monetise content with paid links using our simple integrations, browser extensions and messenger bots.
Partner Tracking
Attribute sales accurately across any device at any time. Server-to-Server, our future-proofed technology, ensures data privacy and easily integrates with your existing tech and 3rd parties.
Partner Compliance
Run safe and sustainable campaigns to protect your brand. Fraud monitoring intercepts and removes suspicious activity while our traffic management specialists ensure partners comply with your terms and policies.
Expand your reach with a global partnership marketing platform
Access local expertise through our worldwide teams. We're based in the UK, the Middle East, Africa, India, Southeast Asia and Australia.
We have more than 20 years of experience and are trusted by over 800 leading advertisers, including HSBC, Samsung and Trip.com.