Privacy Policy

Your Rights

• Request access to your information and information related to our use and processing of your information.
• Request the correction or deletion of your information.
• Request that we restrict our use of your information.
• Request a machine-readable copy of your information or that your information be transferred to other IT systems.
• Object to the processing of your information for certain purposes.
• Withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information.

Keeping your data safe

Getting in touch

Children’s Data

Revision

Who are you?

• Advertiser or Partner Policy
• Website Visitor Policy
• Policy for End users of services provided by an Advertiser or Partner through Optimise

Advertiser or Partner Data

What Personal Data do we collect?

• Information received in the course of general enquiries via email, telephone and post from potential Clients and Partners about Optimise or its services. Personal data may include names, email addresses, and contact details, along with information that the user submits within their enquiry
• Information and supporting correspondence submitted by prospective Partners or Clients at the Optimise website (whether or not the application is ultimately successful). Personal data may include name, email addresses, and contact information along with details relating to the applying business (business name, category, website address, etc.)
• Information entered into our systems by registered Partners and live Clients through the secure login area hosted at the Optimise Website. This will include name and contact details for the purpose of administering campaigns, and bank payment details for the purposes of processing payments to Partners.
• Information captured by cookies for essential services such as user preferences within the Optimise Website, as well as analytics, and advertising purposes. Personal data may include Unique Online Identifiers and IP Addresses.

How do we use your data?

• To communicate with our Clients and Partners including via email, telephone, and post.
• To keep our Clients and Partners informed about our products, services, and technology.
• The make payments to our Clients and Partners as required to fulfil our commercial agreements.
• To filter information available at the Optimise website, or optimise its presentation to improve, speed up, or streamline the experience of using it.
• To provide aggregate information on Optimise Partners to Clients and prospective Clients on the size and nature of the Optimise affiliate network.
• To carry our direct marketing activities to prospective Clients.

• To calculate advertising campaign performance metrics for individual Partner websites, or for particular groups of Partner websites.
• To provide aggregate information to individual clients on the number, behaviour and origin of website users that have been directed to the client’s site from relevant Optimise Partner sites.
• To calculate or estimate volume and/or revenue projections for individual prospective Clients, or Clients considering a change to their affiliate marketing programmes, based on total audience size and/or usage and aggregate behaviour patterns.
• To make (or consider making) improvements to any aspect of the services provided by Optimise, including the improvement of Optimise website functionality.

For how long do we keep your Data?

With whom do we share your information?

• We may disclose information to our personnel, group members, subsidiary companies, and our holding company in so far as is reasonably necessary for the purposes described in this Policy.
• Partners’ contact details that have been provided for such purposes, may be made available to Clients operating on our Network to deliver information about campaigns that may be of interest to them.
• We may disclose information to any law enforcement agency that formally requests it in connection with the commission of an offence, or to comply with applicable laws and lawful government and/or regulatory requests.
• In the event of a corporate transaction, such as the purchase or sale of a business or assets, we may disclose aggregated performance information relating our Clients and Partners to the purchaser or seller involved.

End User

What Personal Data do we collect?

• Names
• Email addresses
• Postcodes
• Bank Details
• Online identifiers, such as cookie IDs and IP addresses
• Order/Transaction References

How do we use your Personal Data?

• Affiliate Marketing: This is where Advertisers pay Partners an advertising fee only if the online users that they refer to the Advertiser sites go on to purchase a product, apply for a policy, or some other tangible outcome.
• Display and Interest-Based Advertising: This is where Advertisers pay Partners to raise awareness of their brand by displaying their online adverts to consumers. This can often involve showing relevant adverts to specific audiences based on their past browsing interests (e.g. those interested in soccer, holidays, or any other specific category). Browsing interests are determined using pseudonymous data – i.e. unique data that is treated and processed to ensure it will not identify a specific person. This data is collected using cookies and online identifiers. Our technology allows Advertisers to measure their digital advertising campaigns and pay Partners according to results, such as how many people viewed an advert or how many clicks or sales were generated from an advert.
• Customer Rewards Fulfilment: This is where we send vouchers and other rewards to our clients’ customers on their behalf. Much of this happens online (although some of it is by post) and our technology allows us to capture customer details, send them vouchers and rewards, and then measure whether or not the reward was claimed. Our technology also allows us to measure if a user bought a product or subscribed to a service, which means our Advertiser can incentivize and reward new customers for specific outcomes.

• Send communications to our clients’ customers, including by email and through the post. For this, we collect names, email addresses and postal addresses.
• Fulfil rewards, vouchers, and payments to our clients’ customers. For this, we process names, email addresses, and sometimes postal addresses and bank details.
• Verify claims for cashback or other forms of incentive made by our clients’ customers. For this, we process names, email address, postal addresses, along with ‘proof of purchase’ data, such as purchase of policy references, which are needed to check that claims are genuine.
• Measure and report on the performance of our clients’ and partners’ online advertising campaigns. For this, we process online identifiers, including cookie references, IP addresses, and device IDs.
• Measure and report on what products have been purchased through the online advertising campaigns that we manage for our clients. For this, we process product purchase details, such as what was purchased and how much it cost.
• Capture leads on behalf of our clients through our network of partners. Typically, this involves users submitting their details, such as names, email addresses, and sometimes telephone numbers and postal addresses on online forms to express an interest in a product or service. The data submitted is passed on to our clients who get in touch with the user.
• Serve relevant, interest-based adverts to consumers. For this, we process online identifiers, including cookie references, IP addresses, and device IDs, as well as information about the user browsing content and subject matter.
• Serve relevant adverts based on location. For this, we process an IP address.
• To detect suspicious or fraudulent activity through our clients’ advertising campaigns, and also to protect our systems against malicious attacks (DDOS attacks). For this, we process online identifiers, such as an IP address.

For how long do we keep your data?

• Cashback user enquiry data, such as names, addresses, and purchase references are deleted 15 months after the query has been resolved.
• Email and personal address data collected from users that register as part of our Reward and Voucher fulfilment service is retained for different periods of time to reflect how it is processed:
  • Personal registration data submitted by users is deleted 12-15 months if no reward was sent to a user. If a reward was sent to a user, we keep the data in secure archive storage for 7 years fir taxation and audit purposes, but remove it from our marketing systems after 27 months.
  • Enquiries that we receive about our Rewards and Vouchers fulfilment services are deleted after 24 months.
• IP addresses and device IDs for our Affiliate Marketing advertising campaigns are pseudonymized as soon as we receive them.
• Measurement cookies are typically deleted from user devices after 30-60 days but may vary depending on Advertiser’s requirements. See Cookie Policy for more details.
• Unique online identifiers (e.g., cookie IDs), which we process for measuring advertising campaigns are deleted from our systems after 6 months.

With whom do we share your data?

Website Visitors

What Personal Data do we collect?

How do we use your Data?

• To filter information available at the Optimise website, or optimise its presentation, to improve, speed up, or streamline the experience of using it.
• If you contact us about our services, the forms you complete or the emails you send may include information about you, such as your name, your email address, and your enquiry.
• We may advertise our services through third parties, such as Facebook and LinkedIn, who provide services that allow businesses to show relevant ads to their users/members whilst logged into their accounts. This type of advertising is often referred to as online behavioral advertising (OBA) and typically uses pseudonymous online cookie identifiers that enable adverts to be served based on a user’s previous browsing activity. In this situation, Optimise does no collect the data, but instead relies on the third parties and their pixels/cookies/widgets, which we use on our website. The third parties operate and serve adverts to their users and members under the terms of their own user agreements.

With whom do we share your data?

• We may disclose information to our personnel, group members, subsidiary companies, and our holding company in so far as is reasonably necessary for the purposes described in this Policy.
• We may disclose information to any law enforcement agency that formally requests it in connection with the commission of an offence, or to comply with applicable laws and lawful government and/or regulatory requests.

Cookie Policy

What types of Cookies and Identifiers do we use?

How do you opt out of using cookies?

• Click here to opt out

• Click here to opt back in

Cookie Tables

Cookies used on the Optimise Media website:

Cookies used on the Insights Platform: