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Cracking the Code: How Indian Ecommerce Brands on Shopify Can Excel with Affiliate Marketing and Coupons
Cracking the Code: How Indian Ecommerce Brands on Shopify Can Excel with Affiliate Marketing and Coupons

Cracking the Code: How Indian Ecommerce Brands on Shopify Can Excel with Affiliate Marketing and Coupons

For brands operating on the Shopify platform, integrating affiliate marketing into their strategy can deliver some of the most measurable marketing available. Affiliate marketing, particularly through popular voucher and coupon code websites, offers a powerful avenue for Indian ecommerce brands to increase visibility and drive sales.
According to Shopper.com Coupon Statistics Study, 3 in 10 shoppers search for coupon codes before they complete an online purchase. The other half, however, said they went on the hunt for at least half of their purchases. Nearly a fourth (29%) said they look for a chance to save almost every time they add an item to their cart.
With this article we'll decode the discounts and show you can unlock more sales on a pay-for-performance basis leveraging some of the most popular sites in India. We'll guide you through how to create discounts and coupons on Shopify and show you the power of Optimise Partner Platform to grow your affiliate & partner relationships.

Understanding Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts. In the context of ecommerce, this often involves partnering with influencers, bloggers, or coupon websites, who promote products or services to their audience in exchange for a commission on sales generated through their unique referral links.

Partnering with Coupon Code Websites in India

Voucher and coupon code websites such as CouponDunia, GrabOn & Couponzguru have gained immense popularity among Indian consumers seeking discounts and deals on online purchases. These platforms aggregate various offers from different ecommerce brands, making them an ideal channel for reaching a wide audience of deal-savvy shoppers.
For Indian ecommerce, collaborating with these voucher/coupon websites can significantly amplify their marketing reach. By offering exclusive discounts or promo codes through these platforms, brands can attract new customers, increase sales, drive higher basket values, and build brand awareness.

Utilizing Shopify to Create Vouchers/Coupons

Shopify simplifies the process of creating and managing vouchers/coupons, empowering brands to launch enticing offers quickly. When combined with Optimise Partner Platform and our Shopify App you get a powerful, low-cost way to market to the millions of consumers using these websites every week.
Here's a step-by-step guide to creating vouchers/coupons on Shopify:
  1. Access the Discounts Section: Log in to your Shopify admin dashboard and navigate to the Discounts section.
  2. Create a New Discount: Click on the "Create discount" button to initiate the process.
  3. Choose Discount Type: Select the type of discount you want to offer, such as percentage discount, fixed amount discount, or free shipping.
  4. Set Discount Details: Enter relevant details such as the discount value, minimum purchase amount (if applicable), and validity period.
Shopify coupons
  1. Generate Unique Codes (Optional): Shopify allows you to generate unique discount codes, which can be useful for tracking the performance of affiliate marketing campaigns. You can link these to a specific affiliate in Optimise Partner Platform.
  2. Customize Redemption Rules: Specify any restrictions or limitations, such as the number of times the discount can be used per customer or specific product categories it applies to.
  3. Save and Publish: Once you've configured the discount settings, save your changes and publish the discount to make it available to customers.

Integrating Affiliate Marketing with Shopify Discounts

Now that you've created enticing discounts on Shopify, it's time to leverage affiliate marketing to promote them on popular voucher/coupon code websites in India. Here's how to do it effectively:
Identify Relevant Affiliates: Research and identify voucher/coupon code websites that align with your target audience and niche. Some popular Indian Coupon sites are:
Reach Out for Collaboration: Contact the selected affiliates and propose a partnership with tools like Optimise Invitations Hub.
Monitor and Optimize: Keep track of the performance of your affiliate marketing campaigns using tools like Shopify's analytics, Optimise Partner Reporting and Optimise Partner Intelligence. Analyze metrics such as traffic, conversions, and revenue to identify successful strategies and optimize future campaigns.
To explore how Optimise Partner Platform can "crack the code" and give your Shopify store access to millions of coupon-savvy consumers in India, view our Platform Plans & Service Plans or get in touch to discuss your requirements.
You can also read more about the Optimise Affiliate Marketing Shopify App on the Shopify website.
If you don't use Shopify but have an ecommerce store and would like to explore how Affiliate Marketing could work for you, please get in touch.