Best Managed Campaign Award
Optimise delivered expert campaign management for Go.Compare and won the Best Managed Campaign Award at the Performance Marketing Awards in 2023.
Go.Compare successfully navigated multiple challenges in the insurance market to grow sales by 33% and exceed all of its objectives. The comparison website leveraged Optimise’s campaign services to secure profitable new partnerships, deliver bespoke incentive campaigns and deploy innovative technology to analyse competitor offers.
Achieving high-performance results and exceeding every objective
The strategy devised for Go.Compare was a huge success, with all its objectives exceeded. Sales grew by 33%, revenue YoY grew by 38.11% whilst the average CPA remained the same as the prior year, delivering a greater ROI too.