Top 10 Global Electronics Brand

In a strategic move to expand the Brand's online presence, Optimise was chosen after a competitive RFP process to launch the brand’s first-ever regional affiliate programme. Spanning seven key markets—Malaysia, Singapore, Philippines, Thailand, Indonesia, Vietnam, and New Zealand—Optimise’s task was to establish affiliate marketing as a critical contributor to the Brand's B2C online sales. By leveraging its extensive local market expertise and in-country relationships, Optimise quickly built a robust publisher channel, delivering results that far exceeded the Brand's initial expectations. Key Result: By 2023, Optimise contributed to 22% of the Brand's B2C sales in Southeast Asia and New Zealand, with affiliate sales on track to overdeliver by 11%.

The Brand's affiliate program was designed with a focus on content creators, KOLs, and influencers—partners that traditionally work on models other than pure CPS (cost-per-sale). Optimise used innovative strategies, such as building a compelling business case based on in-network data, to secure a 10% incremental budget reallocated from regional Client teams and other agencies. This approach enabled Optimise to secure high-profile influencers like David Brendi (11M YouTube subscribers) and rurusama9 (900k Instagram followers), which played a critical role during the new Product pre-launch campaign. Key Result: The affiliate program grew to 400 partners, including top content creators, driving significant sales growth and consumer engagement across all markets.

Coordinating a multi-country affiliate programme presented logistical challenges, but Optimise delivered by creating a bespoke, watertight billing process that centralised payments for seven Brand entities. This allowed for seamless management of media plans and budgets across countries, ensuring that all financial aspects were handled accurately. The local market teams also collaborated closely with the Brand, engaging regional partners like ShopBack, the largest cashback site in Southeast Asia, which was instrumental in driving traffic and sales. Key Result: Optimise’s process delivered 50% incremental sales above baseline during flagship campaigns, with 4X monthly sales growth during new product launches.

The success of the Brand's affiliate program hinged on careful planning and smart execution. Pre-launch, Optimise's tracking team ensured the seamless implementation of item-level tracking for the Brand's e-stores across all seven markets. This enabled precise commission control and complete ROI transparency. Optimise also launched a phased acquisition strategy that recruited around 140 new partners for the Brand, while local partner management teams executed a flexible commission strategy tailored to each market. Key Result: The affiliate channel quickly became the fastest-growing paid media channel, contributing to 4X growth in gross merchandise value (GMV) since launch.