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Optimise Media expands SEA team to Vietnam and the Philippines following a successful Hong Kong launch
Optimise Media expands SEA team to Vietnam and the Philippines following a successful Hong Kong launch
**Optimise Media has expanded its Southeast Asia offering with the opening of two new international offices in Vietnam and the Philippines this August 2019. As a leading Network in the region, with already well-established offices in Singapore and Indonesia, as well as a successful Jan 2019 opening in Hong Kong, Optimise is launching local teams into these areas of significant affiliate growth. **
The delivery of local campaigns with local insight is imperative for the successful running and planning of affiliate campaigns. Optimise Media has positioned themselves ahead of the curve of the latest trends and developments in the performance marketing industry and are using this to benefit both Publisher and Advertiser partners.
Optimising Southeast Asia
The new offices extend Optimise's already strong presence in the SEA region, led by Managing Director Ayush Goyal.
“Vietnam and the Philippines are growing e-commerce markets and our expansion into these regions, with talented local teams on-the-ground, all equipped with valuable knowledge in these new markets, will provide our existing and future clients with a wealth of commercial opportunities”.
Southeast Asia's developing economies are reaping the gains from a 'development catch-up,' with favourable demographics, increasing smartphone adoption, expanding internet access and declining data prices. Optimise Media’s strategic expansion further into SEA creates opportunities to leverage these trends in the key verticals of growth; travel, banking/Fintech and mobile/gaming.
“Our local teams will be running campaigns in these key verticals across desktop and mobile, capitalising on our industry leading technology, which has capabilities to integrate with all major third-party platforms”, says Ayush Goyal.
Optimise's SEA Essential Guide to Performance Marketing, released earlier this year, revealed that the region will be a $240 billion internet economy by 2025 and that industries including e-Commerce, Online Travel and Ride Hailing are growing at unprecedented rates.
The comprehensive report details the nuances of the SEA performance marketing landscape, the significant locations, players and cross-border e-Commerce opportunities it offers international advertisers. Detailing which markets to prioritise, emerging sectors, mobile commerce and the importance of shopping festivals, the research provides integral insight into forming powerful partnerships in Southeast Asia.