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Publisher Insights - Saleduck is one of the biggest online deal communities in the world. See how Saleduck works and what sets them apart from other publishers.
Publisher Insights - Saleduck is one of the biggest online deal communities in the world. See how Saleduck works and what sets them apart from other publishers.
What does Saleduck do?
Saleduck is one of the biggest online deal community in the world where consumers come to discover promo and exclusive online coupon codes from all various merchants, like marketplace, fashion, travel, food & beverages, etc. Their vision is to help online consumers change their shopping habits by helping them save money through providing them a community and free exclusive promo codes. They’re also on a mission to be the best consumer-centric company within the industry and to constantly deliver new discounts and sales offers to online shoppers.
How did Saleduck start and why?
Domingo Karsten, co-founder and Chief Executive Officer of Saleduck, first ventured into the world of e-commerce, when he observed that Belgians had access to discounted items only twice a year. This sparked a lightbulb moment for Domingo, who realised the niche opportunity in creating a virtual platform that would be beneficial for shoppers. Ever entrepreneurial, he went on to invest in an online deal platform, to enable an all-in-one avenue for the online shopping community to shop at reduced costs all-year round. Thus, Saleduck was established in Belgium 2012.
What regions and countries does Saleduck operate in?
Saleduck operates in 13 markets within Europe and Asia.
They have expanded from its origins in Europe to venture into the competitive e-commerce market in Southeast Asia in 2016, with its headquarters in Kuala Lumpur, Malaysia. Saleduck now enjoys a presence in 6 ASEAN countries, starting with Malaysia, followed by Singapore, Indonesia, Thailand, Philippines, and Vietnam.
How does Saleduck work?
Combining creative content, unique algorithm, and premium placement, Saleduck facilitate advertisers to promote special promo campaigns, especially by providing the exclusive code and featuring the product brands with an additional discount on just one page. These will assist online shoppers to focus on getting the best deals at a fraction of the time they would have spent scouring through all the deals on the Saleduck platform. Moreover, the customers can also experience the easiest way to purchase the variant products brand in the lowest price.
Saleduck has a complete package to reach new target market, increase brand awareness, and conversions for your business.
What sets Saleduck apart from other publishers?
Advertisers can now expect greater returns with better performing deals through Saleduck’s new algorithm, which uses over 8 different variables to sort deals on valuable data to improve conversion rates and site content. The algorithm gives advertisers multiple possibilities to influence the deal order and unlock visibility. Top performing deals are automatically advertised on homepage and other related pages in Saleduck platform to further increase the advertiser’s brand exposure.
The language-specific blogs (or ‘Rich content deals’) are Saleduck’s version of modern lifestyle content, targeted at Generation C – a powerful force in consumer culture, and who are defined not by age, but by their attitude and mindset.
The new Product Feed – helping online shoppers get more visibility on each specific product with displaying the details of normal price and discounted price (after promo code has been applied). Of course, this will definitely increase the traffic, clicks, and sales for your business.
What kind of advertisers does Saleduck like to work with?
Saleduck currently collaborates with a large number of global e-commerce companies across Travel, Fashion, Electronics, and many more. Some of the advertisers reaping the benefits of working with Saleduck include Grab, Lazada, Agoda, Klook, Zalora, Fave, Shopee, and Tokopedia.
How can I start promoting my brand and products with Saleduck?
Contact the Optimise Southeast Asia team today and they'll help you take advantage of many ways to promote your brand and products with Saleduck, including:
  • Coupon codes and discounts – surfaced to Saleduck’s online consumers
  • Excellent branding opportunities through local deal communities
  • Promotion via weekly newsletters
  • Branding content delivered to relevant audiences on social media channels