Recognised with 3 Industry Accolades Including Gold for Best Programme Launch or Migration

We’re proud to announce that Optimise took home three major awards at this year’s Performance Marketing Awards, held on 14 May 2025 at the Grosvenor House in London — a true celebration of innovation, strategy, and partnership in the performance marketing industry.

Gold Winner: Best Programme Launch or Migration Our standout win of the evening was Gold in Best Programme Launch or Migration, recognising our seamless, high-impact transition of the GoCardless affiliate programme — a move that not only delivered accelerated partner performance, but also opened up new revenue streams by bridging offline and online partnerships. The judges praised our blend of creativity, strategic commissioning, and proactive affiliate onboarding to drive transformational results and performance.

Silver Winner: Best Finance & Insurance Campaign Our partnership with GoCardless earned Silver for Best Finance & Insurance Campaign. This recognition reflects the strategic planning, technical execution, and measurable outcomes we delivered for one of the UK’s leading fintech brands. With Optimise’s support, GoCardless achieved a 38% increase in revenue in FY24 — a testament to the strength of a well-managed, insight-led partner programme.

Silver Winner: Best B2B Campaign We were also awarded Silver in Best B2B Campaign for the GoCardless affiliate programme, highlighting our role in helping B2B brands tap into the power of partnership marketing to drive scalable, measurable growth across a traditionally tough-to-crack vertical.

Why This Matters These awards are more than industry recognition — they reflect Optimise’s exceptional strengths: • Deep expertise in complex programme management • Proven experience in scaling partner marketing performance • And a hands-on approach that combines technology, data, and people to drive results Together, these wins cement our position as a premium partner marketing network that’s not only trusted by global brands, but consistently delivering smarter, safer sales through affiliate and performance-based partnerships.

Let’s Build What’s Next, Together Want to learn how Optimise can help elevate your programme — whether you’re established and want new growth or looking to launch something new, Let’s talk.