The annual event, which is the largest awards ceremony in Performance Marketing in the UK, celebrated its thirteenth year hosting networks, advertisers, publishers and agencies, commending the pioneering and innovative work undertaken within the industry.

It was another fruitful year for Optimise Media, who attended as sponsor and double nominee in both Best Finance Campaign and Best Managed Affiliate Campaign. The team were thrilled to be supporting the acclaimed industry awards and have their efforts recognised by the panel of judges.

Optimise’s expertise and strength of relationships helped M&S Bank overcome fierce in-market competition, by using smart proven tactics and early mover advantage in new acquiring new affiliate partners, achieved significant growth at a reduced cost, proving the Performance channel still to be one of the most effective in achieving greater ROI. Despite strong competition in category, Optimise’s outstanding knowledge of the sector and smart execution achieved an incredible 226% uplift in sales for the partners.

Optimise Director of Client Success, Leanne Hardy commented, “We are incredibly proud to have our work with M&S Bank recognised by the industry. The Optimise team’s expertise and innovation is a testament to their passion to deliver the best outcomes for clients and publishers.”

Optimise CEO Europe, Carla Arrindell said “The PMAs are an integral part of the performance marketing industry and, as sponsors, we’re delighted to support the event and help shine a spotlight on companies that are excelling in the field”

The leading industry event took place Tuesday (30 April) and saw close to 1,000 guests enjoy an evening of networking and entertainment with stand-up comedian and actor, Romesh Rangnathan as host.