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Optimise Expands FCA Permissions to Support Investment Promotions
Optimise Expands FCA Permissions to Support Investment Promotions
Enabling Scalable, Compliant Growth for Finance Brands and Partners
We’re proud to announce that Optimise Media (UK) Ltd is now authorised and regulated by the Financial Conduct Authority for arranging (bringing about deals) in investments and making arrangements with a view to transactions in investments.
These new permissions complement our existing regulatory status in insurance distribution and credit broking, allowing us to work more closely with brands and partners operating in the UK’s investments sector. For our clients and partners, it means one thing: faster, safer, and more scalable growth in the highly regulated financial services landscape.
Supporting Compliant Affiliate Promotions in Investments
FCA regulations around financial promotions — particularly in the investments space — are complex, and these regulations have traditionally made it difficult for brands to work with affiliates at scale.
To support finance brands more effectively, Optimise operates a Regulated Network, under which we appoint carefully selected partners as Introducer Appointed Representatives (IARs). These partners operate under our regulatory oversight, enabling investment promotions to be carried out in accordance with FCA requirements.
“With these new permissions, we can extend our existing oversight model – used in insurance and credit broking – to cover certain investment promotions,” says Leanne Hardy, UK Managing Director.
“It’s an important step toward enabling compliant growth in a tightly regulated area of finance marketing.”
What This Means for Brands
For financial service brands operating in the investment sector, our regulatory framework provides:
- A route to work with selected partners who are not directly authorised by the FCA without breaching financial promotion rules
- Accelerated time to market, avoiding lengthy direct authorisation or compliance setup for each partner
- Centralised Oversight, with due diligence, approval, and monitoring handled by Optimise
- Improved operational efficiency, with reduced internal compliance burden related to partner authorisation
All of this enables Brands to achieve more sales, more easily, with less risk.
A Proven Track Record in Affiliate Marketing for Finance
In addition to our Regulated Network, we’ve developed market-leading solutions specifically designed to help finance brands meet regulatory expectations in affiliate marketing, including:
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Partner Platform
Provides access to approximately 300 affiliate partners who are authorised and regulated by the FCA, or Appointed Representatives with relevant permissions. -
Consumer Duty Alignment Tool
Highlights potential risks by cross-referencing campaign content with known vulnerable customer groups. -
Content Compliance Suite
Our state-of-the-art software allows you to capture, audit, and record partner content. You can communicate directly with partners to resolve compliance issues and retain a clear audit trail to evidence due diligence.
Let’s Grow the Future of Finance, Together
If you're a finance brand looking to scale in the investments space — or a publisher interested in entering the market — Optimise’s regulated network is built to help you grow, safely and successfully.
<a href="https://optimisemedia.com/advertiser/" target="_blank" rel="noopener">Get in touch</a> to find out how we can help you achieve more sales, more easily, with less risk.