Optimise launches its 8th international office as they hope to increase their fortune from performance marketing in Hong Kong and the region of Taiwan.

Optimise, the global performance marketing company, has today announced plans to launch local operations in Hong Kong and the region of Taiwan. Having recently won the Best CPA Network award at the International Performance Marketing Awards 2018, Optimise hopes that its 8th international office will bring further prosperity as the number 8 is associated with bringing good fortune in Chinese and Asian cultures.

According to Statista, Taiwan is the largest ecommerce market in Southeast Asia. With a GDP per capita of US$48k, Taiwan is 3rd behind Singapore (US$ 88k) and Hong Kong (US$58k); however, it’s online population of 21m is 3-4 times larger than those of Hong Kong and Singapore.

Whilst Indonesia and the Philippines may have far greater online populations (132m and 67m respectively), their GDP per capita is significant lower (US$12k and US$8k respectively).

By launching a local operation in Hong Kong, Optimise will be able to increase local publisher reach across both Hong Kong and Taiwan in Cantonese and Mandarin. This will complement existing global and English language publishers in these markets.

Along with Singapore, Hong Kong and Taiwan are the most financially inclusive markets in Southeast Asia. These three countries have the highest rates of bank account and credit card ownership, as well as the highest rates of online purchases across the Southeast Asia region.

With a local presence in Singapore and now Hong Kong and Taiwan, Optimise is well positioned to capitalise on these larger ecommerce markets; whilst continuing to develop emerging markets, such as Indonesia, where it also has local operations.

“Getting the fundamentals right is key to our success and that includes having local expertise, with detailed knowledge and specialism for all major sectors and markets” commented Ayush Goyal, Optimise Regional Director for South East Asia, “having boots on the ground in Hong Kong and Taiwan will enable us to help our clients reach wider and deeper into East Asia, complimenting the strong presence and reputation we’ve established across Southern Asia. By augmenting our localised approach across East Asia and working together cohesively with local publishers and partners we can help our clients achieve further scale and value.”