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One View to Rule Them All; GroupView Makes Multi-Brand Reporting Effortless
One View to Rule Them All; GroupView Makes Multi-Brand Reporting Effortless
- Carla Arrindell
One View to Rule Them All; GroupView Makes Multi-Brand Reporting Effortless
For advertisers, agencies, and partners managing multiple brands within a single group, the absence of a unified, efficient way to view and analyse performance across brands, regions, or accounts creates major reporting challenges. That’s why we’ve introduced GroupView – a game changing reporting view on the Optimise platform.
We know how complex and cumbersome reporting can get if you're juggling multiple brands, regions, or accounts. Endless switching between tabs, repeatedly exporting data and countless pivot tables are all a drain on your valuable time. To make life easier, we’ve added a new feature that takes the stress out of affiliate marketing reporting. If you’re part of a large company with multiple brands, running campaigns across countries, or managing relationships with several advertisers, this is built to help you stay in control.
You won’t need to waste time pulling data into spreadsheets or relying on support to get the full picture. With everything in one place, it’s easier to get what you need, when you need it.
The Challenge: Reporting Across Multiple Brands Was Complicated
Anyone who’s had to juggle multiple advertiser or publisher accounts knows how messy it can get. You’re switching between reports, copying data into spreadsheets, trying to piece it all together just to see the bigger picture.
For teams managing campaigns at scale, the lack of a clear, unified view makes it harder to spot what’s working, where the gaps are, and what needs attention.
The Solution: GroupView by Optimise
With GroupView, Optimise brings powerful affiliate reporting platform capabilities to users managing multiple accounts or Brands.
Now, Advertiser, Agency and Publisher users with more than one company can generate a single report that aggregates data across their entire group.
Key benefits:
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Aggregate or isolate performance across brands in a single view
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Compare results seamlessly across accounts, regions, or business units
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Analyse over 50+ metrics and break down results using 60+ dimensions — including Campaign, Publisher Type, Vertical, User Location, and more
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Schedule reports across brands to run automatically and be delivered straight to your inbox
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With this level of detail and flexibility, cross-brand performance analysis is effortless.
Making the Most of GroupView
Whether you're an advertiser, agency or publisher, GroupView unlocks new ways to view and act on your performance data:
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Compare brand performance across different regions or consumer products
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Analyse publisher performance across multiple advertiser accounts within your group
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Evaluate campaign EPC across different publishers in your portfolio
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Identify trends and underperforming areas that require strategic focus
This level of insight helps teams take smarter, faster actions without having to switch between dashboards or dig through fragmented reports.
How to Use GroupView?
Getting started is simple.
In any report, go to Modify Report settings and toggle on GroupView.
Want it to be your default view? You can set your preference directly in your User Settings.
It works seamlessly with both prebuilt and custom reports, so you can start using it right away without changing how you work.
GroupView is a powerful upgrade for anyone managing multiple brands or accounts. It brings much-needed clarity to complex affiliate programmes and gives advertisers, agencies and publishers more control over their data.
By enabling smarter affiliate marketing reporting and easier cross-brand performance analysis, it eliminates time-wasting manual work and unlocks the insights needed to drive growth.