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Fintech meets Martech – a perfect partnership. Two UK tech companies join forces to drive open banking forward in the UK.
Fintech meets Martech – a perfect partnership. Two UK tech companies join forces to drive open banking forward in the UK.
Two UK Tech Companies Join Forces to Drive Open Banking Forward
Optimise, the global performance marketing company, has today announced a strategic new partnership with fintech disruptor Bud. Founded in 2015, Bud is the first company to connect people, banks, and fintech service providers into one network. Its Open Banking platform is already in use by some of the UK’s largest banks, and its partner network represents more than 80 providers.
Fintech Is One of the UK’s Fastest Growing Business Sectors
The Treasury stated that the fintech sector is worth £7 billion to the UK economy and now employs over 60,000 people. In 2017, UK fintech firms attracted $1.8 billion in venture capital investment, with major funding rounds from TransferWise, OakNorth, Funding Circle, Interactive Investor, and Monzo.
State-of-the-Art Martech for Regulated Products
This partnership brings together Bud’s network and innovative tech with Optimise’s universal tracking for web and app, and its real-time performance analytics platform. By partnering with the UK’s number one finance affiliate network, Bud will gain access to some of the biggest and best financial services brands in the country, while leveraging Optimise’s proven experience in the highly regulated banking sector.
“Optimise was a natural choice for us,” said Alan Walsh, Head of Network & Partnerships at Bud. “They facilitate reputable access to a number of financial brands which will feature in our marketplace, and the sophistication of their tracking and reporting platform adds substantial value to us and our partners.”
Open Banking Will Make It Easier to Move, Manage and Make Money
Open Banking is designed to give people control over their data — making it easier to move, manage, and make more of their money. It provides a secure framework for managing financial data access, empowering customers through data ownership and increasing competition among service providers.
“Open Banking creates complex technological challenges for banks,” said Tristan Hinchliffe, Partnerships Manager at Optimise. “But these are easily resolved by a combination of Bud’s cutting-edge platform and our state-of-the-art tracking and performance analytics, which together deliver a world-class experience to Bud’s customers.”
Carla Arrindell, CEO of Optimise Europe, added:
“Our expertise in performance marketing for financial services means we’re at the forefront of promoting open banking solutions. We’re super-excited to be working with Bud — driving innovation with an industry-first fintech partnership.”