Optimise Shortlisted for the Global Performance Marketing Awards 2025

The Global Performance Marketing Awards are one of the industry’s most respected benchmarks for measurable, outcome-driven marketing. They recognise creative campaigns, technology excellence and the teams that drive real commercial results across affiliate, partnership and performance marketing. These awards matter to advertisers, publishers and influencers because they highlight proven approaches that scale sales, protect brands and improve ROI — essential signals when you’re choosing a partner or platform.

Whether you’re considering a new affiliate partner, looking for a SaaS platform to manage publishers, or trying to evaluate which networks genuinely deliver, the awards shortlist is a fast way to identify those doing the work and showing the results.

We’re proud to be shortlisted across multiple categories at the Global Performance Marketing Awards 2025. Our nominations reflect combined strengths: platform technology, compliance, publisher reach and hands-on client service.

This nomination recognises a programme migration and launch built on clear goals, strong tracking, and partner-first incentives. A well-run launch means transparent processes, reliable validation, and better results — all of which Optimise delivers through meticulous planning, strategic direction and expert support from an experienced team.

B2B performance marketing requires the strategic direction and reach to engage targeted audiences with tailored tracking across multiple devices and format including mobile app. Our entry for GoCardless illustrates how we devised and delivered a strategic approach, engaging highly targeted publisher categories, and empowered them to measure metrics tied to their bespoke commercial KPIs, to convert significant sales growth.

This category celebrates platforms and networks that combine powerful technology with expert service. Over the past year, Optimise has introduced new tools that improve data visibility, deliver market intelligence, simplify multi-brand management, and support ecommerce growth with integrations like our Shopify and TikTok Shop apps. Together with core features such as real-time reporting, API feeds, and automated validation, these innovations give advertisers and publishers more ways to scale efficiently and drive revenue. Backed by our local teams worldwide, Optimise enables brands to expand into new markets confidently while reducing risk.

Financial services is one of the most competitive verticals, demanding a unique approach that balances growth with control. Our partnership with GoCardless demonstrates exactly that. As their innovative product empowers payments, we’ve matched their pace with innovations of our own — from QR code tracking and in-app measurement to dynamic commissioning and a focus on partner-driven incremental growth.

For fintech advertisers, this means scalable programmes that deliver sustainable, incremental revenue. For publishers, it means reliable, transparent commission streams that reward performance fairly.

It’s this blend of innovation and balance that has earned Optimise and GoCardless a place as finalists in the Global Performance Marketing Awards — showcasing how fintech leaders and performance marketing pioneers can grow stronger together.

Being shortlisted for the global performance marketing awards 2025 across multiple categories is a proud moment for the whole Optimise team and for our Brands and Partners who make the work possible. It’s proof that our unique combination of service-led execution and platform innovation delivers both commercial scale and sustainable value.

Voting for the Global Performance Marketing Awards 2025 is open and runs until the 18th September, so industry peers, partners and supporters can register and cast their votes. If you’d like to support Optimise, vote for us now.

If you want to work with us or would like to learn more about our products and services, reach out to us here.