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How to Find Influencers for Your Brand: A Step-by-Step Guide for Advertisers
How to Find Influencers for Your Brand: A Step-by-Step Guide for Advertisers
How to Find Influencers for Your Brand: A Step-by-Step Guide for Advertisers
Influencer marketing is rapidly growing across Southeast Asia, the Middle East, North Africa, and India, where digital adoption and social media usage are surging. In SEA alone, spending is forecast to reach USD 790 million by 2025 (Statista), driven by rising social media use and demand for authentic, localised content.
But while the opportunity is clear, building sustainable, long-term partnerships with the right influencers remains a challenge. Many marketers still rely on manual processes to find creators, manage outreach, and track performance, often with limited visibility into ROI. Without the right tools or regional insight, brands risk investing in one-off campaigns that fail to deliver long-term value.
At the same time, consumer trust is shifting. Younger audiences increasingly favour micro-influencers over celebrities, valuing relatability and relevance in brand endorsements. Creators now play a central role in brand discovery and loyalty, making it essential for advertisers to move beyond short-term activations and focus on ongoing, strategic collaborations.
A Smarter Way to Discover Influencers
Optimise’s Influencer Tool was designed specifically for markets across SEA, MENA, and India - where advertiser needs vary and hands-on support matters. That’s why every brand is matched with a dedicated Influencer Manager who handles discovery, vetting, and campaign setup on your behalf.
Each advertiser is supported by a dedicated Influencer Manager who handles creator discovery, vetting, and partnership setup, ensuring every collaboration aligns with your goals. Whether you're running Cost Per Post or CPA-based activity, we focus on building meaningful, performance-driven partnerships that grow over time.
Our team curates matches from a vetted pool of local creators, using smart filters and regional knowledge to strengthen targeting and results. From onboarding to reporting, we simplify the entire process, so you can focus on growing your influencer network, not managing the day-to-day.
Better Results, Less Admin
Build influencer partnerships that scale - without the heavy admin. Our managed approach takes care of creator outreach, negotiation, and coordination, so your team can focus on growth. Campaigns are launched faster, with creators who genuinely align with your brand’s values, not just their follower count.
With a single, streamlined workflow from briefing to invoicing, you maintain consistent brand alignment across multiple activations. It’s a smarter way to build lasting partnerships that deliver results over time, not just one-off posts.
What Sets Us Apart
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Dedicated Influencer Manager: Your point of contact for discovery, vetting, coordination, and results.
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End-to-End Partnership Management: From brief creation to campaign updates, everything lives in one place.
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Performance Tracking: We use custom tracking links for real-time reporting and run CPP-based influencer campaigns - giving you measurable ROI, not just vanity metrics.
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Local Expertise: Available in SEA, MENA, and India, with teams on the ground offering culturally relevant insights and access to local creator networks.
How It Works
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Influencer Registration Influencers onboard by submitting their account details, content categories, and rates. Their profiles are automatically updated each month with the latest follower counts, engagement stats, and profile images.
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Campaign Matching Using this real-time profile data, our Influencer Managers identify the best creator fits for each brand campaign. Influencers and advertisers can accept or decline proposals directly on the platform.
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Collaboration Management Once a campaign is confirmed, both sides agree to the terms, and campaign tracking begins. All communications and deliverables are centralised within the platform for full visibility. From onboarding to recurring partnerships, our process supports both one-time activations and always-on influencer engagement.
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Invoicing and Payments For Influencer CPP (cost-per-post) campaigns, advertiser invoicing is currently managed outside the platform. Once a campaign is marked “Ready to Bill Advertiser,” our Finance team raises a Free Form invoice using tenancy group data. This invoice is then linked back into Insights for tracking. After the advertiser pays, payment details and statuses, such as invoice number, amount received, and group tenancy status, are updated within the platform. Weekly checks ensure financial data stays accurate and up to date.
Understanding What Makes an Influencer the ‘Right Fit’
How to pick influencers for your brand
Focus on relevance. Choose influencers whose content aligns with your brand values and whose audience demographics match your target market.
Audience alignment: who are you trying to reach?
Define your ideal customer profile based on age, gender, location, interests, then shortlist influencers whose followers reflect these traits.
Evaluating engagement, not just follower count
High follower numbers are impressive, but engagement rate (likes, comments, shares) indicates how actively an influencer’s audience interacts with content. According to the Influencer Marketing Hub’s 2024 Benchmark Report, you should aim for 3–6% engagement for micro-influencers and 1–3% for macro-influencers.
Influencer reach vs. relevance: what matters more?
Broad reach can boost brand awareness, but hyper-relevant niche influencers often drive stronger conversion rates and deeper brand affinity.
Micro vs. Macro Influencers: Which one fits your goals better?
Micro‑influencers (10K–100K followers) often deliver higher engagement and authenticity.
Macro‑influencers (100K+ followers) provide wider reach and visibility.
Tip: Blend both tiers for balanced performance.
Ways to Build a High-Performing Influencer Marketing Strategy
A strong campaign starts with clear goals, structure, and audience targeting, laying the groundwork for streamlined execution through the Optimise Influencer Tool.
Setting campaign goals and KPIs
Set specific, measurable goals such as boosting brand visibility, increasing website visits, generating leads, or driving sales. Assign measurable KPIs (e.g. reach, link clicks, conversion rate).
Building a brief that influencers can follow
Provide a concise brief with campaign overview, key messages, content requirements, deliverables and deadlines. Include examples of past successful posts.
Choosing the right platform for your audience
Select platforms where your target audience spends time: Instagram for lifestyle, YouTube for long ‑form content, TikTok for short ‑form viral clips.
Structuring your influencer tiers and timelines
Plan phases: awareness (macro ‑influencers), consideration (micro ‑influencers), and conversion (affiliate ‑style partnerships). Map out posting schedules around key dates.
Leveraging seasonal or regional events
Align campaigns with Ramadan, Diwali, Singles’ Day and other regional occasions for cultural relevance and heightened engagement.
Scaling into long-term partnerships
Start with tiered phases and expand into long-term influencer partnerships based on recurring performance and strong brand alignment. This helps build consistency and trust while reducing activation time for future campaigns.
Measuring Performance and Scaling What Works
Tracking matters and we make it easy.
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Real-Time Reporting: Our dashboard aggregates clicks, conversions, and revenue in one place using trackable links.
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No Spreadsheets: Your Influencer Manager shares campaign updates and insights directly in-platform.
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CPA Campaigns: Go beyond “Cost Per Post.” Run performance-based influencer campaigns that reward results.
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Post-Campaign Audits: Learn what worked, refine your targeting, and optimise your next round of activity.
Ready to streamline your influencer search?
Try Optimise’s Influencer Tool today and join the network that drives 10 million clicks and US$1.3 billion in revenue every single day.
Frequently Asked Questions (FAQs)
What’s the best way to identify the right influencer for your brand?
Define your audience and let our Influencer Managers vet creators for relevance and engagement based on your brief.
How do I find a specific influencer in my niche?
Use niche hashtags, geotags, relevant keywords and platform‑specific marketplaces (e.g. TikTok Creator Marketplace).
How to get influencers to promote your product?
Offer fair compensation, provide a clear brief, and emphasise mutual benefits for their audience and personal brand.
How do brands reach out to influencers professionally?
Prefer email where possible, personalise each message, and keep pitches concise and value‑driven.
What’s the best way to approach a brand for collaboration?
Introduce your audience metrics, share past success examples, and outline a clear proposal for mutual growth.
How to find influencer reach accurately?
Request native analytics from creators or use third‑party tools that estimate unique reach and demographics.
What’s the best way to pick influencers for your brand?
Balance relevance, engagement rate and audience demographics then test with a small pilot before scaling.
Identifying, vetting and partnering with influencers across SEA, MENA and India doesn’t have to be daunting. By combining manual research with powerful influencer discovery platforms, setting clear objectives and measuring rigorously, brands can unlock significant ROI.