###The Performance Marketing Awards is back for a 14th year of recognising success and excellence within the industry. The highly anticipated shortlist has been announced and Optimise Media has received eight nominations across seven different categories.

A first-rate data set delivered by Optimise Optimise’s success reflects its significant achievements over the last 12 months, driven by cutting-edge technology developments. The advancements have enabled brands to manage partner and affiliate programmes within one platform supported by a new benchmarking and reporting suite, Market Intelligence, which provides unique market wide competitor analysis across key publisher channels.

This market leading approach has helped brands to drive better results from their relationships leveraging Optimise’s strategic expertise, industry knowledge and market data. The use of this data has been fundamental for GoCompare in developing their programme. Already “Highly Commended” by the International Performance Marketing Awards, their campaign has been shortlisted in the Best Use of Data category by the UK awards having seen programme profitability grow by 40% over 12 months through better informed decisions.

Migrating to Optimise, migrating to gain the crucial edge Optimise features significantly within the Best Launch or Migration category, having received two nominations for both leading comparison sites GoCompare and Uswitch. Migrating both brands in 2019 with fantastic results, the network has also welcomed additional figureheads within the financial vertical including, Santander, LV= and Shawbrook Bank who migrated late in the year and will be entered into the 2021 awards.

The premier network for financial brands in the UK, Optimise is also in the running to take home the award for Best Finance Campaign with long-standing partner HSBC, as well as mobile insurance provider, so-sure. Achieving an incredible 425% YoY growth, so-sure’s performance marketing campaign has reached new heights since joining the network and has resulted in the specialist provider being nominated and gaining top position on leading cashback sites. “The Performance Marketing Awards continue to showcase the innovation of the industry and we are thrilled to have been shortlisted eight times. We look forward to the award ceremony where, alongside our advertisers and publishers, we can celebrate our achievements in campaign growth and tech development over the last 12 months. We have worked very hard on our unique Market Intelligence platform, and it’s extremely pleasing to see the benefits it provides our clients being recognised within the industry” commented Optimise CEO-Europe, Carla Arrindell.

The industry’s choice Optimise’s Client Success Team - noted for their strategic direction, service and industry leading technology - is in the running to win Best Team in Performance Marketing. Newly promoted to Lead Performance Manager, Bryony Smith has also received an incredible accolade, being shortlisted for Industry’s Rising Star. Scored 60% by Judges and 40% by peers, voting is open now.