**Optimise and GoCompare IPMA Best Use of Data Finalists **

Optimise Media and leading financial comparison website, GoCompare, have been shortlisted for ‘Best Use of Data’ by the International Performance Marketing Awards (IPMA).

The long-awaited IPMA shortlist has been released with Optimise Media in the running for four awards including ‘Best Use of Data’ with client, GoCompare.

GoCompare migrated to Optimise with an aim to improve their performance and increase ROI in the cashback channel. Using Optimise Market Intelligence; an industry-leading, whole of market data tool which provides valuable competitor insight, in addition to the performance team’s expertise, the network identified multiple opportunities for the price comparison website.

Optimise and GoCompare have been shortlisted by the International Performance Marketing Awards for developing a strategy which has delivered significant growth, whilst considerably reducing spend.

Optimise’s whole-of-market data tool, Market Intelligence, shaped a strategy to help the brand get ahead of competitor tactics and become a dominant player among the PCWs on cashback sites.

Achieving growth and an increasing ROI by 50% since working with Optimise, GoCompare has increased affiliate activity whilst reducing spend.

The winner will be announced in a ceremony held in London in October.