The decisions have come in the wake of two of the UK’s leading price comparison websites, GoCompare and Uswitch choosing to move to Optimise in 2019; both of whom have experienced significant benefits from the move.

Pivotal to securing the advertisers were the network’s unrivalled expertise in the Finance vertical, progressive tracking technology, unique tools and state-of-the-art reporting suites - Market Intelligence and Optimise Insights.

Optimise’s credentials in strategic direction and optimisation were an attractive feature for migrating to the network. One case study which demonstrated this perfectly during the pitch was the migration of GoCompare. After three short months of being live with the network the campaign was “Highly Commended” at the IPMAs for Best Use of Data and had increased ROI by 50%. This success has continued with GoCompare achieving a 40% increase in profitability within its first year partnered with the network.

The 2019 launch of Market Intelligence has proven to be an enticing feature for Optimise’s new clients. The tool provides immediate insight into the competitive landscape of key affiliate media and enables informed decisions to be taken more quickly, driving better outcomes and value from the channel. The whole-of-market competitor data provides a view of key metrics by which to analyse and evidence highly competitive and fast-moving offers within relevant media. The reporting suite takes data points from thousands of Advertisers and dozens of Publishers across multiple verticals daily, generating a view of competitor activity. No other reporting platform provides this level of actionable insight to drive the best value from key affiliate media including Cashback, Voucher code and Price Comparison activity.