Best Practices for Managing Affiliate Sub-Networks

Three Benefits of Affiliate Sub-Networks

1. Expanded Reach: Affiliate sub-networks grant access to a broader audience by connecting with smaller, niche publishers who may otherwise be difficult to reach. This is especially valuable for campaigns targeting specific demographics or geographies.
2. Diverse Promotional Channels: Sub-networks can introduce advertisers to a variety of promotional methods, such as content sites, influencers, and regional affiliates, which can boost brand visibility and engagement.
3. Efficient Resource Allocation: By leveraging sub-networks, brands can reduce the time and resources spent on directly managing relationships with a large number of smaller affiliates. Sub-networks handle these interactions, making it easier to focus on strategic partnerships and large-scale campaigns.

Best Practices for Managing Sub-Networks

4. Clear Escalation and Suspension Procedures - Sub Networks should implement a clear process for escalation and remediation of any concerns or violations by sub publishers. Sub Networks must have the authority and agreements in place to suspend or terminate sub-publishers who violate terms and ensure that any terminated sub-publisher does not rejoin the network without explicit permission.
5. Adherence to Regulatory Requirements - Sub-networks must comply with relevant laws, including those governing data privacy, advertising, and consumer protection, across all regions where they operate. They must ensure their sub publishers also stay informed on industry standards to maintain best practices. As industry best practices and regulations evolve, publishers should periodically review and update sub-network policies to ensure ongoing compliance and alignment with current standards.

Implementation & Communication of Policies