Optimising Voucher code Affiliates for Affiliate Marketing Success

Voucher code Affiliates are a key contributor to most Affiliate and Partner programmes, often delivering anywhere up to 40% of a programme’s sales. To ensure you get the most out of these partnerships, it is essential to optimise your programs with robust planning and diverse tactics. Here are five recommendations to ensure that you are achieving the best possible results from your voucher code affiliates.

Not all voucher code affiliates are equal! Make sure you select partners that align with your target audience and product. Research each partner to understand their past performance on similar campaigns, any bespoke requirements they may have, and check that they have a good reputation, to ensure your customers get the best brand experience when taking up your offer.

Whilst you can work with multiple partners offering the same generic discounts, to optimise these partnerships, it is best practice to offer a true exclusive. Investigate each partner's site, understand which of your competitors they are working with, and what their customer offer is. Then, build a suite of exclusive deals that can make your program stand out against the competition to make your offer the most attractive. Voucher affiliates will almost always be more inclined to promote an offer that is a true ‘exclusive’ to them, so this approach will also enable the best possible performance.

Once you have your suite of exclusives, work with these offers on rotation over a quarterly plan. It is vital to test and learn which offers get the most traction and on which partner sites.

Ensure you are monitoring key metrics at a granular level, such as click-through rates, conversion rates, and what promotional packages ensure the best return on investment. Voucher affiliates will also almost always be more inclined to promote an offer that is a true 'exclusive' to them, so this approach will also enable the best possible performance.

Make sure the process of redeeming voucher codes is simple and straightforward for customers. Complicated or confusing redemption processes can lead to lost sales. Clearly communicate the steps to the customers, ideally via an affiliate-specific, co-branded landing page, and ensure any terms and conditions associated with the offer are crystal clear. Your partners will not want to receive customer inquiries about your redemption processes, so make this as smooth as possible to ensure you are a favoured partner for your voucher code affiliate.

Finally, and most crucially, ensure you are dedicating time to build and maintain strong relationships with your voucher code affiliates. Communicate regularly, provide timely updates about new offers, and be responsive to their queries. A collaborative approach fosters loyalty and motivates affiliates to put in extra effort to promote your deals. No one

knows what their customers are looking for better than your voucher affiliates, so gather feedback to identify areas for improvement. Continuously optimise your offers and promotional strategies with your partners and ensure you provide feedback on performance outcomes to them too.

In summary, if you choose to implement one or all of these recommendations, you should see immediate benefits in optimising your voucher code partnerships, driving higher engagement, increased traffic, and more conversions. A well-structured and proactive approach to managing your voucher code affiliates will position your program for sustained success in the competitive and wonderful world of affiliate marketing.