How to launch your Affiliate campaign with Optimise using HubSpot

Grow your traffic, reach a wider audience and drive sales by building partnerships through an Optimise Affiliate campaign.

In this article, we will guide you through the process of launching an Affiliate campaign using your HubSpot CRM platform. But first, let's understand what affiliate marketing is and why it has become such a popular choice for businesses worldwide.

Affiliate marketing is a performance-based marketing strategy where businesses collaborate with Affiliates or Partners who promote their products or services in exchange for a commission. Affiliates earn a commission for each sale or lead generated through their efforts, making it a win-win situation for both parties involved.

Expanded Reach: By partnering with Affiliates, you can tap into their existing audience and leverage their influence to reach a wider customer base. This allows you to extend your brand's reach and gain exposure to potential customers you may not have reached otherwise.

Cost-Effective Marketing: With Affiliate marketing, you only pay for the results you get. Unlike traditional advertising methods, you don't have to invest upfront without any guarantee of returns. Instead, you reward Affiliates based on their performance, ensuring a cost-effective marketing approach.

Increased Brand Awareness: Through Affiliate partnerships, your brand name and offerings are exposed to new audiences. As Affiliates actively promote your products or services, your brand gains visibility, leading to increased brand awareness and recognition.

Targeted Marketing: Affiliates often have niche-specific audiences that align with your target market. This means your products or services are being promoted to people who are already interested in similar offerings, resulting in higher conversion rates and better-targeted marketing efforts.

Now, let's dive into the steps involved in launching an Affiliate campaign using your HubSpot CRM platform:

Step 1: Configure Optimise tracking: Optimise Server-to-Server (S2S) tracking is easily integrated into HubSpot. Follow the simple steps on this guide to get started.

Step 2: Set Competitive Commission Rates: Determine competitive commission rates that incentivise affiliates to promote your products. Consider industry standards and the profitability of your offerings. Offering a fair and attractive commission structure will motivate affiliates to actively promote your products and drive more sales.

Step 3: Create Engaging Marketing Materials: Equip your affiliates with compelling marketing materials that highlight your products' key features and benefits. Provide them with banners, product feeds, text links, coupon codes and any other creative assets they may need. Clear and visually appealing materials will make it easier for affiliates to promote your products effectively.

Step 4: Track and Monitor Performance: Log into your Optimise Dashboard to regularly monitor the performance of your Affiliate campaign. Keep track of key metrics such as clicks and conversions (sales) generated by each affiliate. This data will help you identify top-performing affiliates, optimize your marketing strategies, and foster better relationships with your partners.

Launching an Affiliate campaign through your HubSpot CRM platform opens up exciting opportunities to grow your business, reach new audiences, and increase sales. Contact us today to discover how this is possible.