适合希望端到端掌控行销活动的广告商和代理商。

适合需要行销活动管理支援的广告商。

了解我们为广告商和代理商设计的解决方案如何帮助您以强大的个人化方式吸引现代的顾客。

[联络我们](/sign-up)

探索如何透过我们的合作伙伴解决方案来提升销售额、改善行销活动见解并保护您的品牌。

[联络我们](/sign-up)

与全球主要品牌合作，提升您的收入

探索吸引受众的行销活动。透过我们简单易用的平台，与汇丰银行、三星和 Trip.com 等顶尖广告商合作。

成为我们的伙伴，开始赚取丰厚的佣金。我们位于英国、中东、非洲、印度、东南亚和澳大利亚的团队会提供实际的支援。

[立即加入](/join/)

透过全球合作伙伴行销平台扩大您的触及范围

透过我们的全球团队获得当地专业知识。我们在英国、中东、非洲、印度、东南亚和澳大利亚都设有据点。

我们拥有超过 20 年的经验，受到超过 800 家顶尖广告商的信赖，包括汇丰银行、三星和 Trip.com。

[立即加入](/advertiser)

探索吸引受众的行销活动。透过我们简单易用的平台，与汇丰银行、三星和 Trip.com 等顶尖广告商合作。

成为我们的伙伴，开始赚取丰厚的佣金。我们位于英国、中东、非洲、印度、东南亚和澳大利亚的团队会提供实际的支援。

[立即加入](/apply)

透过以奖励为基础的行销活动来强化您的提案

透过 Optimise 奖励平台提供的激励和奖励，让您的行销工作取得更多成果。

[联络我们](/advertiser)

我们一直在寻找优秀的人才加入我们的行列。如果您希望有所建树，欢迎与我们联络。

[联络我们](/contact)

透过我们的全球团队获得当地专业知识。我们在英国、中东、非洲、印度、东南亚和澳大利亚都设有据点。

我们拥有超过 20 年的经验，受到超过 800 家顶尖广告商的信赖，包括汇丰银行、三星和 Trip.com。


[立即加入](/sign-up)



Ideal for advertisers looking for an extension to their own team.

Our complete SaaS solution for mastering every aspect of your Partner Marketing program, customised to fulfil your unique requirements.

Speak with our team today so we can tailor the right solution.

Pay by credit card or invoice

Everything from Essential Plus…

Everything you need to successfully launch and manage your Partner Marketing.

$75/month + 2.5% transaction fee. Start today with 30 day cancellation.

Ideal for advertisers that need specialist campaign advice and deeper insights from our experts.

Ideal for advertisers that need support with campaign management.

与我们联络，了解完整功能和优势

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Unlock the potential of partnership marketing. Optimise your campaign performance through our innovative technology and local expertise worldwide. | About Optimise, meet our team, values, culture


Advanced Plan | Optimise Affiliate Marketing Services

Harness a dedicated expert team to deliver strategic advice and help you achieve your unique objectives and best-in-class Affiliate Marketing with our Advanced Service Plan.

Search Our Directory of Advertisers & Campaigns on Optimise Affiliate Network | advertiser search, campaign search, partnership marketing


Award Winning Affiliate Network | Optimise


800+ brands to partner with. Explore the award-winning affiliate network. Best solutions for partners, advertisers, agencies, and publishers. Learn more.


Partnership Management for Agencies | Optimise Media 


Streamline Your Partnership Management and Improve Efficiency with Our Partner Platform for Agencies | partnership management, efficiency, agency platform, campaign control


Full-Service Media Agency | Optimise Media


Acquire Cost-Effectively through Full Channel Management | full-service media agency, cost-effective acquisition, channel management


Affiliate and Partnership Marketing Blogs | Optimise Media


Follow our blogs to know more about the latest trends in Affiliate and Partnership Marketing across the world. Learn from our experts.

Campaign Performance Case Studies | Optimise Media

Learn How Our Innovative Technology and Local Expertise Optimise Campaign Performance |  campaign performance, innovative technology, local expertise, optimization, success stories


Create Revenue Streams from Your Brand | Optimise Media


Earn Commissions from Multiple Advertisers through Paid Links in Your Content | revenue streams, trusted brand, commissions, paid links, content monetization


Enterprise Plan | Optimise Affiliate Marketing Platform

Take your affiliate marketing to the next level with our Enterprise Plan. Unlock advanced features and drive unparalleled growth.

Essential Plan | Optimise Affiliate Marketing Platform

Simplify your affiliate marketing with our Essential Plan. Drive growth and maximize collaboration effortlessly.

Global Affiliate Marketing Network | Optimise

Welcome to Optimise Media, a Global Affiliate Marketing Network. Join us to unlock the power of partnership marketing and drive growth.


Major Brands with Attractive Offers | Optimise Media


Discover Major Brands with Attractive Incentives, Discounts, or Offers | major brands, attractive offers, express payments, resolving missing transactions


Earn as an Influencer or KOL | Optimise Media


Run Campaigns with Many Brands and Earn in Your Preferred Way | influencer marketing, KOLs, brand campaigns, earning opportunities


Explore Global Marketplaces | Optimise Media


Discover Partners to Deliver Your Partnership Marketing Campaigns | global marketplaces, partnership opportunities, campaign delivery



Finance Affiliate Network | Optimise Media


Identify Qualified Finance Affiliates for your Campaigns with Optimise finance affiliate network for financial services and qualified partners


Retail Affiliate Network | Optimise Media


Expand your retail Affiliate Marketing through our global affiliate network of retail affiliates for fashion, consumer electronics, home appliances, cosmetics


Travel Affiliate Network | Optimise Media


Engage with specialist travel affiliates with our travel affiliate network of partners for flights, hotels, accommodation and car hire

Unlock Mobile App Audience Spending Power | Optimise Media

Integrate with Leading Advertisers for More Conversions | mobile app audience, integration, conversions, reach


Global Reach, Local Expertise | Optimise Media


We offer global advertisers the opportunity to work with quality publishers

Partner with the Best Brands | Optimise Media


Earn with the Biggest and Best Advertisers Worldwide through Our Partnership Platform | partnership platform, best brands, sales growth, global advertisers


Protect Your Brand with Partner Compliance | Optimise Media


Run Safe and Sustainable Campaigns with Automated Partner Compliance Tools | brand protection, partner behavior, campaign safety, automated compliance tools


Discover Ideal Campaign Partners | Optimise Media


Build the Right Partner Mix and Access the Best Partners for Your Campaigns | discover partners, ideal campaign partners, partner mix, best partners


Competitor Offer Insights | Optimise Media 


Uncover Competitor Offers and Enhance Your Strategy with Our Unique Partner Intelligence Tool | competitor offers, market insights, strategy, promotions, opportunities


Partner Management Tools | Optimise Media


Optimise Your Campaigns with Automated Partner Assessment and Management Tools | partner management, efficiency, automated tools, optimize campaigns, performance assessment


Simplify Partner Payments | Optimise Media


Simplify Your Payment Process and Free Up Time with Our Complete Payments Solution | partner payments, payment process, time-saving, complete payments solution


Create Profitable Partnerships with Our High-Performance Partner Platform, Optimise Insights | profitable partnerships, SaaS partner platform, high-performance, reach ideal customers, simplify processes


Partner Performance Reporting | Optimise Media


Gain Deeper Insights with Real-time Reporting and Performance Analytics for Your Campaigns | partner performance, real-time reporting, performance analytics, metrics, campaign insights


Access Time-Saving Tools | Optimise Media


Grow Your Sales and Save Time with Our Innovative Tools for Partners | time-saving tools, innovative tools, sales growth, partnership campaigns


Future-Proof Conversion Tracking | Optimise Media


Ensure Correct Attribution Across Any Device with Our Future-Proofed Partner Tracking Technology |  conversion tracking, attribution, customer journey, visibility, future-proofed tracking technology


Tailored Partnership Marketing Platform Plans | Optimise

"Discover how our tailored partnership marketing platform plans using technology to deliver high performance and drive growth for your business. Explore now	  "

Premium Plan | Optimise Affiliate Marketing Services

Trust our responsive, expert account team to work with you to transform the performance of your affiliate marketing with our Premium Service Plan.

Advertising Privacy Policy | Optimise Media



Digital Vouchers and Rewards Fulfillment Services | Optimise Media 

Multiply Your Sales with Digital Vouchers and Incentives through Optimise Rewards | digital vouchers, rewards campaigns, sales multiplication, advertiser and publisher incentives


Affiliate Program Management | Service Plans | Optimise

Explore our diverse service plans for effective affiliate program management, tailored to optimise your partnership marketing campaigns.

Are you a Publisher, Influencer or an Advertiser? | Publisher sign up, new publisher, new influencer, join Optimise


Modern Slavery Statement | Optimise Media


Standard Plan | Optimise Affiliate Marketing Services

Get support with the fundamentals of managing your Affiliate Marketing with our Standard Service Plan. Unlock new partnerships and extend your reach.

We're some of the best in the business, based all over the world, spanning continents and cultures. We love what we do and, performance is in our DNA.


Global Digital Partnerships | Optimise Media

Embrace Digital Partnerships with Leading Brands Worldwide | digital partnerships, integration, global brands, practical support


选择您想管理合作伙伴行销的方式

以适合您的业务策略的方式推动合作伙伴行销。凭借一系列服务等级，您可以使用我们的平台在内部管理合作伙伴关系，结合我们的平台与行销活动支援和专业知识，或透过我们全面代管的服务外包合作伙伴计画。
 
 [比较服务等级](/compare-packages)

推动安全且可持续的行销活动来保护您的品牌。诈欺监控功能可拦截并移除可疑活动，同时我们的流量管理专家会确保伙伴遵守您的条款和政策。

从我们的全球网络中选择新的伙伴来扩充行销活动。浏览伙伴类型、通路和付款指标，以选择适合您策略的伙伴。在我们的支援下，您可以发展并最佳化您建立的合作伙伴关系。

全天候检视竞争对手的返现和代金券优惠，并在他们更改价格时收到提醒。借助我们的「市场智慧」工具的资料导向见解，制定您的策略并发现改善产品的商机。

透过完整的合作伙伴行销平台，为您的行销活动提供支援

评估伙伴的表现，并预测未来的行为。使用自动化工具来简化您的伙伴关系并提高行销活动效率。

透过我们的托管服务简化伙伴付款。以允许伙伴在转化后 1 天内申请提款的 Express Pay 选项吸引伙伴加入您的行销活动。

透过更深入的见解来提高行销活动的效果。透过即时报告、绩效分析和自动提醒，可监控对行销活动成功极为重要的指标。

使用我们的省时工具，简化您的合作伙伴行销工作。伙伴可以使用我们简易的整合功能、浏览器扩充功能和传讯机器人，透过付费连结轻松地藉由内容获利。

随时在所有装置上准确地归因销售情况。绝不过时的伺服器到伺服器技术可确保资料隐私，并能轻松与您现有的技术和第三方整合。

所有方案皆可存取核心平台，包括：

伙伴付款 
伙伴报告 
伙伴管理 
伙伴智慧 
伙伴探索工具 
伙伴追踪 
伙伴合规性 
无限转化、使用者和伙伴 

完全符合 SOC 2、GDPR 和 CCPA 
 
平台附加工具 

搜寻智慧 

奖励 

适合需要专业行销活动建议和专家深入见解的广告商。

很抱歉！发生问题，请尝试重新提交。

谢谢您，我们会尽快与您联络。

Blog page

What's happening in the world of SAAS Affiliate Platform

https://www.facebook.com/optimisemediagroup

[活动服务](/campaign-services)
[代理服务](/agency-services)
[伙伴平台](/partner-platform)
[市集](/marketplaces)
[奖励](/rewards)

[关于我们](/about)
[联系我们](/contact)
[博客](/blog)

Optimise Media (UK) Limited 已于金融行为监管局注册，注册编号 313408，从事一般保险与信用经纪活动（请注意，虽然被归类为经纪人，但 Optimise 并非贷方）。

[概述](/partners)
[工具](/partner-tools)
[广告商名录](/advertiser-directory)
[激励伙伴](/incentive-partners)
[内容伙伴](/content-partners)
[技术伙伴](/tech-partners)
[行动应用程式伙伴](/mobile-partners)
[网红](/influencers)

[联盟网络](/affiliate-network)
[伙伴平台](/partner-platform)
[奖励](/rewards)

https://www.linkedin.com/company/optimisemedia/

https://www.youtube.com/channel/UChCf8_oub7iPPvU3YOxItiw

Reach across our extensive network of Marketplaces and learn why global advertisers work with our network of quality publishers. Explore our Partner Platform technology & Service Plans backed by our team of local experts.

Discover why Optimise is the affiliate network & partnerships platform of choice for so many Partners. Explore the Advertiser Directory to create new relationships, grow your network and leverage our extensive range of partner tools.

Discover our range of Platform Plans & Service Plans to unlock the technology & service behind our premium partnership marketing campaigns. Explore to grow your sales and improve your performance.

Leverage our affiliate network to reach new customers for your products and services. Search for relevant affiliates and partners with engaged audiences who are in-market and ready to buy. Our global network enables you to promote your brands to millions of customers.

# Partner Pay - Get paid weekly with Optimise

We’re thrilled to announce a major update to our Partner Pay product for publishers in Southeast Asia (SEA) and the Middle East and North Africa (MENA) regions: Optimise now offers weekly payments! This means you can access your earnings faster than ever, with payments processed within just 5 working days of submitting a withdrawal request.

This enhancement builds on the success of our original [Partner Pay](https://optimisemedia.com/partner-platform/partner-pay/) product, designed to streamline payments and give you more control over your cash flow. With the introduction of weekly payments, we’re further empowering our partners by providing quicker access to your hard-earned revenue, supporting your growth and financial flexibility.

To learn more about the original Partner Pay launch, [click here](https://optimisemedia.com/partner-platform/partner-pay/). Join [Optimise](https://optimisemedia.com/) today and take advantage of faster, more efficient payments!



Affiliate marketing can be a powerful strategy for driving traffic and boosting sales, but managing it effectively requires the right tools. When choosing a SaaS [affiliate marketing platform](/partner-platform/), three key aspects stand out: simplicity in management, efficient recruiting tools, and the features to optimise your partner's performance. Here’s a closer look at what to prioritise.

## 1. The Basics: Streamlined management
For many affiliate managers, the primary goal is to run campaigns smoothly without getting bogged down in unnecessary complexities.  A partner management platform that simplifies the processes and helps avoid common pitfalls is critical in being able to achieve this.

**Ease of Use:** The platform should be intuitive and user-friendly, allowing you to set up and manage campaigns without a steep 
learning curve. Look for features like drag-and-drop interfaces, clear navigation, and comprehensive support resources.

**Control:** To help you focus on the most relevant partners for you the platform should offer the ability to define eligibility, for example country, and ask for information up front that will inform your decisions. Similarly, look for a platform which allows users to define requirements for cashback enquiries, so you only receive ones which are valid and have the information you need to respond.

## 2. Recruitment: Identifying and recruiting quality partners
Finding and recruiting high-quality affiliates (aka publishers) is crucial for the success of your campaigns. The right partnership marketing platform should help you identify and engage with partners who can deliver significant results.

**Quality Over Quantity:** For many Advertisers, the 80/20 rule applies in [affiliate marketing](/affiliate-network/uk/), where 80% of sales come from 20% of partners. A good partnership management platform will help you focus on recruiting and nurturing these high-performing affiliates. Look for tools that provide detailed analytics on potential partners and focus on onboarding quality partners, not quantity.

**Effective Search and Filters:** Advanced search and filtering options are essential. You’ll want to identify partners based on specific criteria such as vertical, publisher type, and geographical location. And you’ll want tools that help you truly understand a publisher's reach, to ensure you can find partners who are the perfect match for your campaigns.

## 3. Optimise: Maximising Partnership Potential
To make the most of your affiliate partnerships, you need tools that allow you to optimise campaigns and track performance effectively.

**Reporting Tools:** Comprehensive reporting tools are a must. Look for platforms that offer customisable reports and real-time data.

**Flexibility:** The ability to amend reports and adjust campaigns on the fly is critical. Your  partnership marketing software should provide the flexibility to adjust commissions without updating tracking, to experiment with different strategies, and to respond quickly to changing market conditions.

## Conclusion
At the very least the [partnership marketing](https://optimisemedia.com) platform you choose should simplify managing your Partner programme and provide you with the tools to make growing the programme easier. The Optimise [Essential Platform](/essential/) plan will give you all the tools you need to create a successful affiliate campaign – it gives you more control and market-leading tools for recruitment and optimisation of your Partner’s performance. For those with more complex campaigns and bespoke requirements the [Enterprise Platform](/enterprise/) plan gives you the tools you need to take your campaign to the next level; providing reporting alerts, advanced commissioning and our unique market intelligence features.
Want to learn more? Contact  us for a demo and to get access to our [Partner Platform](/partner-platform/).


# How Optimise is Leading the Way in FCA Consumer Duty Compliance for Affiliate Marketing

The Consumer Duty regulation took effect on 31st July 2023, ensuring that regulated firms go further to provide good outcomes for their customers. Optimise was at the forefront of understanding these regulations and supporting Advertisers and Partners with implementation within their affiliate marketing campaigns.  

Optimise has developed unique technology that empowers Advertisers to more easily adhere to the Consumer Duty regulations with their Affiliate and Partner programmes, to achieve positive outcomes for customers. This proprietary technology is enhanced by support from Optimise’s expert team, ensuring that vulnerable customer conflicts are automatically identified, alerted and managed effectively. Here are the key features and benefits: 

## Consumer Duty Compliance
The technology ensures that advertising practices align with Consumer Duty rules, protecting customers' best interests. 

## Vulnerable Customer Protection
The system automatically pauses partner traffic if it detects that vulnerable customer targets are being marketed to, preventing potential exploitation or harm. 

## Supported by an Expert Team
Beyond automation, dedicated personnel are available to handle and manage conflicts involving vulnerable customers, ensuring resolutions are appropriate for any nuanced scenarios. 

## Resolution Management
The [partner platform](https://optimisemedia.com/partner-platform/) facilitates seamless resolution management between Partners and Advertisers, promoting quick and fair dispute resolution. 

## Transparency and Auditability
Optimise provides a fully transparent platform with a comprehensive audit trail, allowing all actions and decisions to be tracked and reviewed for accountability and continuous improvement. 

These features collectively ensure that Advertisers and Partners can confidently deliver effective campaigns while maintaining robust protections for vulnerable customers and adhering to regulatory requirements.  

[Connect with us today](/contact/) to find out more about how we can help your [Partner Marketing](https://optimisemedia.com/) grow. 

# Cracking the Code: How Indian Ecommerce Brands on Shopify Can Excel with Affiliate Marketing and Coupons

For brands operating on the Shopify platform, integrating affiliate marketing into their strategy can deliver some of the most measurable marketing available. Affiliate marketing, particularly through popular voucher and coupon code websites, offers a powerful avenue for Indian ecommerce brands to increase visibility and drive sales.

According to [Shopper.com Coupon Statistics Study](https://www.shopper.com/coupon-statistics-india), 3 in 10 shoppers search for coupon codes before they complete an online purchase. The other half, however, said they went on the hunt for at least half of their purchases. Nearly a fourth (29%) said they look for a chance to save almost every time they add an item to their cart.

With this article we'll decode the discounts and show you can unlock more sales on a pay-for-performance basis leveraging some of the most popular sites in India. We'll guide you through how to create discounts and coupons on Shopify and show you the power of Optimise [Partner Platform](/partner-platform/) to grow your affiliate & partner relationships.

## Understanding Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts. In the context of ecommerce, this often involves partnering with influencers, bloggers, or coupon websites, who promote products or services to their audience in exchange for a commission on sales generated through their unique referral links.

## Partnering with Coupon Code Websites in India
Voucher and coupon code websites such as CouponDunia, GrabOn & Couponzguru have gained immense popularity among Indian consumers seeking discounts and deals on online purchases. These platforms aggregate various offers from different ecommerce brands, making them an ideal channel for reaching a wide audience of deal-savvy shoppers.

For Indian ecommerce, collaborating with these voucher/coupon websites can significantly amplify their marketing reach. By offering exclusive discounts or promo codes through these platforms, brands can attract new customers, increase sales, drive higher basket values, and build brand awareness.

## Utilizing Shopify to Create Vouchers/Coupons
Shopify simplifies the process of creating and managing vouchers/coupons, empowering brands to launch enticing offers quickly. When combined with Optimise Partner Platform and our Shopify App you get a powerful, low-cost way to market to the millions of consumers using these websites every week.

Here's a step-by-step guide to creating vouchers/coupons on Shopify:

1.	Access the Discounts Section: Log in to your Shopify admin dashboard and navigate to the Discounts section.
2.	Create a New Discount: Click on the "Create discount" button to initiate the process.
3.	Choose Discount Type: Select the type of discount you want to offer, such as percentage discount, fixed amount discount, or free shipping.
4.	Set Discount Details: Enter relevant details such as the discount value, minimum purchase amount (if applicable), and validity period.

![Shopify coupons](https://optimise-corporate.s3.eu-west-1.amazonaws.com/shopify_coupons_37bcd88fa1.webp)

5.	Generate Unique Codes (Optional): Shopify allows you to generate unique discount codes, which can be useful for tracking the performance of affiliate marketing campaigns. You can link these to a specific affiliate in Optimise Partner Platform.
6.	Customize Redemption Rules: Specify any restrictions or limitations, such as the number of times the discount can be used per customer or specific product categories it applies to.
7.	Save and Publish: Once you've configured the discount settings, save your changes and publish the discount to make it available to customers.

## Integrating Affiliate Marketing with Shopify Discounts
Now that you've created enticing discounts on Shopify, it's time to leverage affiliate marketing to promote them on popular voucher/coupon code websites in India. Here's how to do it effectively:

**Identify Relevant Affiliates:** Research and identify voucher/coupon code websites that align with your target audience and niche. Some popular Indian Coupon sites are:

- CouponDunia: https://www.coupondunia.in/
- GrabOn: https://www.grabon.in/
- CashKaro: https://cashkaro.com/
- FreeKaaMaal: https://freekaamaal.com/
- CouponzGuru: https://www.couponzguru.com/
- DesiDime: https://www.desidime.com/
- Cashaly: https://www.cashaly.com/
- Shopper: https://www.shopper.com/

**Reach Out for Collaboration:** Contact the selected affiliates and propose a partnership with tools like [Optimise Invitations Hub](/blog/optimise-invitations-hub/).

**Monitor and Optimize:** Keep track of the performance of your affiliate marketing campaigns using tools like Shopify's analytics, [Optimise Partner Reporting](/partner-platform/partner-reporting/) and [Optimise Partner Intelligence](/partner-platform/partner-intelligence/). Analyze metrics such as traffic, conversions, and revenue to identify successful strategies and optimize future campaigns.

To explore how [Optimise Partner Platform](/partner-platform/) can "crack the code" and give your Shopify store access to millions of coupon-savvy consumers in India, view our [Platform Plans](/platform-plans/) & [Service Plans](/service-plans/) or [get in touch](/advertiser/) to discuss your requirements.

You can also read more about the [Optimise Affiliate Marketing Shopify App](https://apps.shopify.com/optimise-affiliate-marketing) on the Shopify website.

If you don't use Shopify but have an ecommerce store and would like to explore how Affiliate Marketing could work for you, please [get in touch](/advertiser/).


# Connecting the Dots: How QR Codes Enhance Attribution in Affiliate Marketing

Affiliate and partnership campaigns have become integral components of marketing strategies for businesses of all sizes. With the proliferation of smartphones and the ease of accessing information on the go, leveraging QR (Quick Response) codes have become mainstream tools that users are familiar with. QR Codes are a powerful tool to enhance the effectiveness of your affiliate & partnership campaigns, driving activity across devices and from brick to click: offline to online attribution. In this article, we'll delve into the practicalities of integrating QR codes into your affiliate and partnership initiatives, exploring the myriad ways they can drive engagement, foster customer relationships, and ultimately boost your bottom line.

## Understanding the Power of QR Codes

Many of us will now be used to QR codes for calling up a menu or settling the bill in a restaurant. But QR codes can go much further and prevent marketing silos, bridging the gap between offline and online marketing efforts and enabling attribution for performance marketing campaigns to begin their journey offline.

One of the challenges affiliates and partners face with taking their marketing efforts offline is how to distribute their unique Tracking URL so they can ensure attribution. QR Codes can step in here. With Optimise, Affiliates can generate a QR Code in their login for any Campaign simply by using the Link Builder in their account.

## Brand Partnerships

Brands can use QR codes to measure attribution and reward growth across their Channel Partnership ecosystem, using a tool like Optimise Partner Platform to measure the KPIs and metrics related to their campaigns. Whether its flyers, posters or at the Point of Sales QR Codes can provide additional measurement for partner campaigns.

Brands should ensure QR code destinations are mobile-friendly and publishers should communicate transparency and trustworthiness to users scanning the codes.

Utilising branded or stylised QR Codes via tools like [Uniqode QR Generator](https://www.uniqode.com/qr-code-generator/with-logo) can help drive brand recognition and increase engagement.

If you're an Optimise Partner and want to understand more about how to use QR Code view [Partner QR Codes](https://knowledge.optimisemedia.com/docs/publishertracking#qr-codes) on our Knowledge site.

If you're an Advertiser and want to explore how this could work for you [get in touch today](https://optimisemedia.com/advertiser/).

# Optimise Invitations Hub: Streamlining Your Network Growth

Are you tired of the time-consuming process of reaching out to Partners, managing paperwork, and coordinating terms and conditions when expanding your network? We understand that your time is precious, and that's why we're excited to introduce the all-new Optimise Invitations Hub - a game-changer for advertisers looking to effortlessly connect with Partners and boost their network growth.

 ## Seamless Invitations: Elevating Your Advertiser Experience

Gone are the days of lengthy processes to onboard publishers. With the Invitations Hub, Advertisers can now search for publishers and send invitations to join campaigns in a matter of minutes. This streamlined feature simplifies the entire process, from selecting the desired publishers to adding a personalised touch with a brief message.

## Effortless Management, Real-Time Visibility

Managing invitations has never been easier. The Invitations Hub provides a clear overview of the status of all your invitations, ensuring you stay on top of your outreach efforts. Now you can easily track and monitor the publishers you've invited, allowing for more efficient campaign management.

## Instant Activation, No Manual Effort

Once a Partner accepts your invitation, the process doesn't stop there – it's just beginning! The Invitations Hub takes care of the manual effort associated with adding publishers to campaigns and sending tracking links. With a seamless workflow, your publishers are ready to roll, live on the campaign, without any additional manual intervention.

## Empowering Partners with a User-Friendly Experience
 
Understanding that collaboration is key, we've made managing invites equally simple for publishers. The Invitations Hub acts as the central platform for partners to effortlessly accept campaign invites, agree to terms and conditions, and promptly go live. Even if a partner decides the campaign isn't the right fit at the moment, they can provide valuable feedback on their rejection, helping advertisers gain insights for future collaborations.

 ## Elevate Your Network Growth with Optimise Invitations Hub

The Optimise Invitations Hub is designed to empower Advertisers with a user-friendly, time-efficient solution for expanding their network of publishers. Say goodbye to tedious processes and hello to a streamlined, innovative approach to growing your [partnerships network](https://optimisemedia.com/).

# Optimise's Shopify App for Affiliate Marketing

In the fast-paced world of e-commerce, optimising your affiliate marketing strategy is crucial for success. To make this process seamless for Shopify store owners, Optimise Media has recently unveiled its groundbreaking Shopify App for Affiliate Marketing. This innovative tool is set to revolutionize the way affiliate campaigns are managed on Shopify, eliminating much of the manual work associated with running a successful affiliate program.

Affiliate marketing has long been a powerful avenue for businesses to expand their reach and boost sales via one of the most cost-effective channels. But the complexity of managing campaigns has often deterred some store owners from fully leveraging its potential. Optimise Media's new Shopify App addresses this challenge head-on by simplifying day-to-day campaign management tasks. Store owners can now say goodbye to tedious manual processes and welcome an era of efficiency.

The App connects seamlessly with our intuitive dashboard providing a comprehensive overview of the affiliate campaign's performance, making it easier than ever for users to track key metrics, monitor conversions, and optimise their strategies accordingly. This transparency empowers store owners to make data-driven decisions and fine-tune their affiliate marketing efforts for maximum impact.

Beyond simplifying campaign management, the Optimise Media Shopify App introduces automation to various aspects of affiliate marketing. From setting up tracking to managing order returns & cancellations, the app streamlines these tasks, freeing up valuable time for store owners to focus on other critical aspects of their business. This automation not only enhances efficiency but also minimizes the risk of errors associated with manual intervention.

In addition to its robust functionality, the app comes equipped with a suite of analytical tools. Store owners can delve into detailed reports to gain insights into their affiliate program's performance, identify top-performing affiliates, and strategize for future growth. This data-driven approach empowers businesses to refine their affiliate marketing strategies and build stronger, more profitable partnerships.

By automating and simplifying day-to-day tasks, providing a user-friendly interface, and offering insightful analytics, this App equips Shopify store owners with the tools they need to unlock the full potential of affiliate marketing. Stay ahead of the curve, boost your sales, and optimize your affiliate marketing strategy with the cutting-edge features of this exciting new app.

Get started today by choosing from one of [Service Levels](https://optimisemedia.com/campaign-services/) and installing our [Shopify Affiliate Marketing App](https://apps.shopify.com/optimise-affiliate-marketing)

# Accelerated payments for partners - SEA

**Optimise launches Partner Pay to fast track payments for all eligible partners**

Partners, publishers and affiliates of any size in South East Asia can now receive faster commission payments with qualifying advertisers through Partner Pay, our new payment product. Eligible partners can request express payment of their earnings up to eight weeks earlier than our standard payment timescales. This new product allows you to have greater control over how much you are paid and when you receive your payments.

**Earn $100 USD a month to request express payment**

Once you earn at least $100 USD a month for three months through the Optimise network, you are eligible to become one of our Gold members, allowing you to request express or faster payments. Faster payments give you access to your earnings up to six weeks earlier than our standard payment timescales. 

In addition, partners earning over $5,000 USD a month become eligible Platinum members and receive additional benefits, including exclusive upsized commissions as well as fast-tracked payments and reduced fees for both faster and express payments. 

Giles Hunt, Chief Technical Officer at Optimise, said, "We've listened to partners about their frustrations with the time it takes to receive commission payments. That's why we've launched Partner Pay to ensure our members can access their earnings as soon as possible."

"We want to support and encourage partners to work on more campaigns with our advertisers and brands. Partner Pay benefits all types of partnerships, but particularly those that invest capital in promoting and growing advertisers’ campaigns."

**The leading payment package for partners**

Partner Pay enhances the benefits of our payment offering to partners. You can choose which currency to get paid in, regardless of the campaign's currency, and your commissions are combined across all currencies to calculate the minimum withdrawal threshold. Both features help you reduce your banking fees. Other partner benefits include fee-free standard payments to bank accounts in Southeast Asia and the service and support of our partnership marketing platform and local teams.

Richard Syme, Chairman at Optimise, said, "With the addition of Partner Pay, we now offer the leading payment package in the market. Affiliates and partners of every size can now benefit from earlier payments and our exclusive campaigns with major brands."

Traditionally, performance marketing networks have only paid partners once an advertiser approves a sale and the advertiser has paid the affiliate network. However, this approach left partners waiting to receive their commission payment, even when the network knew it would get paid by the advertiser. As a result, affiliates and partners experienced cash flow issues which prevented them from reinvesting and generating more conversions. 

Partner Pay will initially be available in Southeast Asia and the Middle East before becoming available to partners worldwide.

If you are an Optimise Partner you can [sign in](https://dashboard.optimisemedia.com/) to view your membership level and request faster or express payments. Alternatively, [join us](/apply) as an Optimise Partner. 


# Accelerated payments for partners - MENA

**Optimise launches Partner Pay to fast track payments for all eligible partners**

Partners, publishers and affiliates of any size in the Middle East and North Africa can now receive faster commission payments with qualifying advertisers through Partner Pay, our new payment product. Eligible partners can request express payment of their earnings up to eight weeks earlier than our standard payment timescales. This new product allows you to have greater control over how much you are paid and when you receive your payments.

**Earn $100 USD a month to request express payment**

Once you earn at least $100 USD a month for three months through the Optimise network, you are eligible to become one of our Gold members, allowing you to request express or faster payments. Faster payments give you access to your earnings up to six weeks earlier than our standard payment timescales. 

In addition, partners earning over $5,000 USD a month become eligible Platinum members and receive additional benefits, including exclusive upsized commissions as well as fast-tracked payments and reduced fees for both faster and express payments. 

Giles Hunt, Chief Technical Officer at Optimise, said, "We've listened to partners about their frustrations with the time it takes to receive commission payments. That's why we've launched Partner Pay to ensure our members can access their earnings as soon as possible."

"We want to support and encourage partners to work on more campaigns with our advertisers and brands. Partner Pay benefits all types of partnerships, but particularly those that invest capital in promoting and growing advertisers’ campaigns."

**The leading payment package for partners**

Partner Pay enhances the benefits of our payment offering to partners. You can choose which currency to get paid in, regardless of the campaign's currency, and your commissions are combined across all currencies to calculate the minimum withdrawal threshold. Both features help you reduce your banking fees. Other partner benefits include twice monthly payments and the service and support of our partnership marketing platform and local teams.

Richard Syme, Chairman at Optimise, said, "With the addition of Partner Pay, we now offer the leading payment package in the market. Affiliates and partners of every size can now benefit from earlier payments and our exclusive campaigns with major brands."

Traditionally, performance marketing networks have only paid partners once an advertiser approves a sale and the advertiser has paid the affiliate network. However, this approach left partners waiting to receive their commission payment, even when the network knew it would get paid by the advertiser. As a result, affiliates and partners experienced cash flow issues which prevented them from reinvesting and generating more conversions. 

Product Pay will initially be available in Southeast Asia and the Middle East before becoming available to partners worldwide.

If you are an Optimise Partner you can [sign in](https://dashboard.optimisemedia.com/) to view your membership level and request faster or express payments. Alternatively, [join us](/apply) as an Optimise Partner. 


# How to launch your Shopify affiliate program with Optimise

Grow your traffic, reach a wider audience and drive sales by building partnerships through an affiliate program.

In this article, we will guide you through the process of launching an affiliate program using your Shopify store. But first, let's understand what affiliate marketing is and why it has become such a popular choice for businesses worldwide.

**What is Affiliate Marketing?**

Affiliate marketing is a performance-based marketing strategy where businesses collaborate with affiliates or partners who promote their products or services in exchange for a commission. Affiliates earn a commission for each sale or lead generated through their efforts, making it a win-win situation for both parties involved.

Benefits of Using Affiliates for Your Business:

1. Expanded Reach: By partnering with affiliates, you can tap into their existing audience and leverage their influence to reach a wider customer base. This allows you to extend your brand's reach and gain exposure to potential customers you may not have reached otherwise.

2. Cost-Effective Marketing: With affiliate marketing, you only pay for the results you get. Unlike traditional advertising methods, you don't have to invest upfront without any guarantee of returns. Instead, you reward affiliates based on their performance, ensuring a cost-effective marketing approach.

3. Increased Brand Awareness: Through affiliate partnerships, your brand name and offerings are exposed to new audiences. As affiliates actively promote your products or services, your brand gains visibility, leading to increased brand awareness and recognition.

4. Targeted Marketing: Affiliates often have niche-specific audiences that align with your target market. This means your products or services are being promoted to people who are already interested in similar offerings, resulting in higher conversion rates and better-targeted marketing efforts.

**Getting Started**

Now, let's dive into the steps involved in launching an affiliate program using your Shopify store:

Step 1: Prepare Your Shopify Store:
Ensure your Shopify store is fully optimised and ready to handle the increased traffic and sales that come with an affiliate program. Invest time in designing an appealing website, optimising your product descriptions, streamlining the checkout process, and providing a seamless user experience. This will ensure you gain the maximum benefit from your partnerships.

Step 2: Configure an Affiliate Network:
Optimise supports Shopify sites and its easily configurable. Once you've signed up to your account follow the simple steps on [this guide](https://knowledge.optimisemedia.com/docs/advertiserimplementation/#shopify) to get started.

Step 3: Set Competitive Commission Rates:
Determine competitive commission rates that incentivise affiliates to promote your products. Consider industry standards and the profitability of your offerings. Offering a fair and attractive commission structure will motivate affiliates to actively promote your products and drive more sales.

Step 4: Create Engaging Marketing Materials:
Equip your affiliates with compelling marketing materials that highlight your products' key features and benefits. Provide them with banners, product feeds, text links, coupon codes and any other creative assets they may need. Clear and visually appealing materials will make it easier for affiliates to promote your products effectively.

Step 5: Track and Monitor Performance:
Log into your Optimise Dashboard to regularly monitor the performance of your affiliate program. Keep track of key metrics such as clicks and conversions (sales) generated by each affiliate. This data will help you identify top-performing affiliates, optimize your marketing strategies, and foster better relationships with your partners.

Launching an affiliate program through your Shopify store opens up exciting opportunities to grow your business, reach new audiences, and increase sales. [Contact us](/contact/) today to discover how this is possible.

Using a tool like the [Optimise Shopify App](https://apps.shopify.com/optimise-affiliate-marketing) can help operationally streamline your affiliate programme. 

# Increase efficiency with automated conversion validations

One of the most time consuming parts of running any affiliate programme on a cost per sale basis can be the need to confirm your orders. This is the process of verifying that the sales generated by your affiliates or partners have not been returned, either fully or partially and as a result are eligible to pay commissions.

Optimise provide our Advertisers with different methods of doing this that cater to your needs and the flexibility of their systems. If you're an Optimise Advertiser you might want to review your [Validation options](https://knowledge.optimisemedia.com/docs/advertisergettingstarted#validations). 

We know that you'd much rather be spending time nuturing your Partners and growing your campaigns performing basic administration. That's why alongside our range of automations we find that very often the biggest efficiency gains for any affiliate or partnerships campaign can be automating the validation process. With the [Optimise Conversion Validation API ](https://knowledge.optimisemedia.com/api-docs#tag/Conversions/operation/Bulk%20Update%20Conversions) the whole process of approving your orders & sales can be linked up to your systems and completely automated.

Getting started is easy. Follow the [instructions here](https://knowledge.optimisemedia.com/docs/apireference#authentication) to generate your API key and work with your development team to review the project.



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