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Accor
Incremental Growth Through Efficiency: How Accor Boosted Partner Marketing with the Optimise Partner Platform
Accor, a world-leading hospitality group with 55 brands including Ibis and Sofitel, operates thousands of locations across the globe. The Optimise Partner Platform was selected to enhance their partner marketing program. The programme needed a solution to streamline partner management processes, enhance the efficiency of campaign performance analysis, and improve the accuracy and speed of sales validation and partner payments
Through better partner management, enhanced reporting, and streamlined payment processes, Accor achieved exponential growth in sales and partner program performance. The success demonstrates the power of the Optimise Partner Platform in driving business growth through affiliate marketing excellence.
77%
sales growth in Year 1
200%
increase in sales in year 2
2x
overall performance of its partner marketing
Expanding the Partner Base to Drive Acquisition Growth
Accor utilised the Optimise Partner Discovery tool to streamline the identification of quality relevant partners. The Partner invitation and onboarding tools expedited the process of onboarding new partners, broadening the partner base efficiently and with ease.
Automation enhances effective validations and payments
By implementing the Optimise Partner Pay module, Accor streamlined sales validation and automated partner payments, minimizing manual errors and eliminating delays. The Optimise Partner Platform also provided seamless management of transaction cancellations and real-time adjustments to commissions, ensuring a smoother, more transparent process for both Accor and its partners.
Boost in Operational Efficiency
The platform streamlined processes for tracking, reporting and payments, reducing administrative workload which allowed Accor to focus on scaling its partner marketing program, ultimately driving greater performance and results.
Actionable Insights improve Campaign Performance
The Optimise Insights reporting suite enabled Accor to tailor campaign reports and automate distribution, ensuring timely and precise data was delivered to relevant teams for faster, better decision-making to support their startegic goals. The ability to configure tailored reports, customise reporting views, and use automated distribution functions to ensure the right team members received the right data at the right time, was pivotal in empowering Accor to deliver exceptional growth.