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Publisher Insights - CupoNation is a leading online saving platform
Publisher Insights - CupoNation is a leading online saving platform
What do you do?
CupoNation is a leading online saving platform, which provides advertisers with a range of solutions for reaching high-intent users at scale in 20 markets around the world. We help advertisers to monetize by delivering products, recommendations, deals and discounts to millions of consumers.
Furthermore, we design efficient tailor-made campaigns for our advertising partners to help them to build brand trust and customer loyalty. We also aim to facilitate advertisers to have a low-cost but high-yield affiliate channel which will remain appealing to the modern day consumer.
How did you start and why?
CupoNation was founded by Gerhard Trautmann, Adrian Renner and Andreas Fruth in 2012. The company is headquartered in Munich, Germany and has additional offices in Amsterdam, Paris, Madrid, São Paulo, Gurgaon, Kuala Lumpur and London.
We believe that by mingling content with commerce models to connect consumer interests with advertiser needs, Commerce Content will transform the way consumers buy, brands sell and publishers earn.
What regions and countries do you operate in?
CupoNation operates in 20 countries with discounts from more than 20 000 online stores and brands.
In 2014, after two years of successful growth in Europe (Germany, France, Spain, Austria, Sweden, Denmark, Norway, Switzerland, Finland, Italy, Russia and UK), Brazil and India CupoNation was set to further develop its global presence. Since then, the company has expanded its business to Oceania (Australia and New Zealand) and Southeast Asia (Singapore, Malaysia, and Indonesia).
How does CupoNation work?
Customers come to our websites every day to check out the hottest deals and best coupons they can get in various categories, while we provide advertisers and retailers a diverse range of solutions with great opportunities to promote their brand and reach savvy shoppers all around the world.
Our team of tech enthusiasts, online marketers, account managers, editors and SEO specialists from +40 nations build, run and scale successful affiliate channels and complete digital solutions.
On top of that, we also reach out to our customers through social media and email marketing and various campaign activities. This is just the tip of the iceberg, please contact us to find out more!
How can advertisers work with you?
Advertisers can work with us through affiliate networks and platforms, such as Optimise. We have run a large number of campaigns with our affiliate partners and received a lot of support and positive feedback from them.
Moreover, our affiliate network partners frequently connect us directly to the advertisers, which helps us to better understand brand’s values and marketing goals in order to design and customize strategies for achieving advertiser’s targets.
What sets you apart from other publishers?
CupoNation is a part of the Global Savings Group. Global Savings Group is a leading Commerce Content platform operating over a hundred selected digital assets connecting commerce to content. By connecting the needs of millions of consumers with the most relevant couponing content, we help advertisers to reach high-intent customers, aiding advertisers to unlock the real value of their audiences and assets.
Our market specific white-label solutions enable us to partner with top publishers, such as CNN, Daily Mail, and Business Insider. This expertise allows us to reach an even larger high-intent audience for our advertisers and directly increase their overall GMV.
We are constantly innovating our solutions to provide more creative ways to convert users into customers. One of our newest solutions is the Dynamic Coupons. The Dynamic Coupons solution offers customers a personalised voucher based on the content of their shopping basket. This gives retailers unprecedented control over their discounting strategy and allows them to tailor-make an offer to each customer in real time.
Furthermore, we are working towards making the couponing market clean. We are striving to create a shopping environment free of misleading content that is detrimental to the affiliate industry.
What kind of advertisers do you like to work with?
CupoNation is open to all advertisers. We are looking forward to working with advertisers who are willing to grow and have a long-term view of the affiliate partnership as majority of the affiliate potential still lays untapped in the SEA region.