At Optimise, we’re committed to driving innovation, collaboration, and tangible results for our clients. Today, we’re excited to share some fantastic news: we’ve been shortlisted in five key categories at this year’s Performance Marketing Awards (PMAs)!

Our nominated categories reflect the breadth and depth of our work in the affiliate marketing: • Affiliate Network or SaaS of the Year: Recognising our commitment to advancing not only the capabilities of our Brands and Partners but the industry as a whole. • Best B2B Campaign: Celebrating our work with GoCardless, designing and executing innovative campaigns that drive meaningful engagements and revenue growth. • Best Finance & Insurance Campaign: In collaboration with GoCardless, this highlights our specialised strategies tailored for the unique demands of the finance and insurance industries. • Best Managed Affiliate Programme – Enterprise: In recognition of our work with the Atlanta Group, acknowledging our operational excellence and commitment to maximising performance across large-scale affiliate programmes. • Best Programme Launch or Migration: Recognising our seamless execution, strategic precision and relentless pursuit of incremental growth for GoCardless in migrating their affiliate programme, ensuring smooth transitions and sustained success. Each nomination not only highlights the capabilities of the Optimise team but also underscores the value our clients GoCardless and Atlanta Group, derive from our collaborative efforts.

We’re thrilled with our nomination for Best SaaS or Affiliate Network. This reflects the hard work, innovation, and results-driven partnerships that have shaped Optimise into a trusted leader in the performance marketing space. Being recognised as one of the industry’s best is an honour and testament to the incredible efforts of our teams, Brands and Partners. The category is industry voted and we hope we can count on your vote to secure the win. Vote now - voting closes on Thursday April 17th.

Our commitment to driving innovation through our cutting-edge SaaS platform, strategic insights, and deep expertise in affiliate marketing benefits our Clients and Partners ad in turn the Industry as a whole. Over the past year, we've delivered: • Smarter attribution and tracking, with 100% of our Advertiser campaigns relying on 1st party data, and our consent signal tool to manage consent at a Partner level, to deliver accurate attribution and unlock real ROI • Privacy centric Mobile App tracking for fintech and mobile only brands, enabling them to launch and scale, simply, and providing partners confidence that their traffic is properly tracked and measured.
• Powerful partner management tools, automating partner and programme recommendations to grow and scale more efficiently and effectively • Support for Industry initiatives including the APMA’s State of the Nation report and the first ever Affilifest and specialist events like #FAC

This recognition wouldn’t be possible without the continued support of our partners, clients, and agencies. Our motivation and innovation is fuelled by you, and we’re proud to be part of your growth journeys.

Winners will be announced at the awards ceremony on 14th May at a ceremony in London, and we couldn’t be more excited. Regardless of the outcome, this shortlisting is a huge win for everyone at Optimise and a moment worth celebrating. Stay tuned for more updates—and thank you for being part of the journey.

Want to be part of one of the best Affiliate Networks in the Industry? Learn how Optimise can power your affiliate marketing success? Get in touch to learn more. #PMA25 #AffiliateMarketing #PerformanceMarketing #Optimise #SaaS