GoCompare, the leading comparison and switching website, has chosen Optimise Media as their exclusive affiliate management partner following a comprehensive review of UK affiliate networks.

Isabel Scott, Partnerships and Affiliates Manager for GoCompare, commented: "Having undertaken a full review of the capabilities of affiliate networks in the UK, we took the decision to migrate to Optimise. By working with them we will be able to develop our programme, reduce internal administrative workload and attain better value".

Leanne Hardy, Director of Client Success at Optimise, added: "We are really pleased and proud to be working with GoCompare, particularly after such a thorough process which really focussed on the added value that an affiliate network can provide. At Optimise we are at the end of the first stage of a programme of developments specially aimed at delivering the best affiliate management service available. This new partnership with GoCompare, combined with our win at the International Performance IN awards for 'Best CPA Network', pays real testament to the advances made across both our team’s strategic approach and the commercial insights our platform delivers. We believe these elements are going to make a fundamental impact for GoCompare and we look forward to delivering against our proposal for 2019 and beyond".

About Optimise Optimise Media Group is a privately-owned global performance marketing company. They help turn more clicks into customers with data-driven, performance-based advertising. Every day their global network of publishers and media connects businesses with millions of new customers. Last year they delivered sales worth over $1billion for global brands like Microsoft, Standard Chartered and Expedia.

Optimise offer clients global reach with local expertise. They have offices in 7 locations across 5 continents, with local account managers who know exactly what you should and shouldn’t do in each market, wherever you are in the world

For further information please contact:

Anders Nilsson or Louisa Marsden at GoCompare on 01633 654 054 / 01633 655 132 Gordon, Jason or Liz at MAW Communications on 01603 505 845 Keep up-to-date with GoCompare on Twitter: @GoCompare

About GoCompare GoCompare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs. GoCompare does not charge people to use its services, and it does not accept advertising or sponsored listings, so all product comparisons are unbiased. GoCompare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site. GoCompare does not sell its customers’ data.

When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. GoCompare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest, and has teamed up with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.

GoCompare is the only comparison website to be invited to join the British Insurance Brokers’ Association (BIBA) and is authorised and regulated by the Financial Conduct Authority (FCA).

For more information visit www.gocompare.com and www.gocomparegroup.com