RevLifter personalises deals for advertisers across any marketing channel.

The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.

It works by personalising offers on a retailer’s site and off-site which are designed to deliver incrementally and prevent customers leaving to look for deals on competitors.

The platform is uniquely used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, cross-selling and improving conversion rates.

RevLifter was co-founded by myself and Ryan Kliszat in 2017. We’d both spent years within performance marketing and e-commerce before deciding that we should use our experience to build something special.

Our technology and service are based around the conversations we were having with retailers over the pain points of using incentives. For instance, if I fill a basket of high-value items and head to Google in search of a voucher, I’ll probably end up on a site that gives me irrelevant offers, or deals that don’t work!. Worse still for the retailer whose site I was on, I might be presented with discounts from competing brands. It was an approach that we knew we could change, so we built the technology to change it.

I’d say that last year also proved what can be done through a better use of data and personalisation. If you talk to anyone in display, search, programmatic, social media or video advertising, you’ll know that effort is being put into understanding customers and communicating with them on a one-to-one basis. We believed that performance marketing was falling a bit behind in terms of advancement (especially through new concepts like AI) and we were intent on using this to fuel our proposition.

RevLifter is available worldwide, rapid to integrate and paid on performance.

Revlifter provides real-time deals personalisation through solutions that recognise each retailer’s customers and what they are about to buy, all in real time.

We’re able to use signals that every customer provides (e.g. basket contents, preferred currency, log-in details) to assess their value in the eyes of a retailer. We funnel that data into our products, which contain offers specific to the person viewing them. It might be that someone is checking out with a low amount and needs to spend a little extra for free shipping; perhaps they’re a new customer putting in a big order; we’ll dynamically change the contents of each page to suit the scenario at hand.

A final layer of advancement comes from the use of AI to serve offers based on what’s converted beforehand. We can even plug into an external data source, like the weather (a known influencer of purchase intent) or a retailer’s stock levels to ensure we’re incentivising on the right terms.

Revlifter’s platform is inspired by brands that want more. The result is a technology which works towards the goals they’re driving.

Revlifter offers the following solutions for Advertisers that earn the results they drive:

Revlifter offers a range of solutions to advertisers that want to drive more revenue via their websites.

First we have RevPage – a native deals landing page which displays incentives based on a one-to-one conversation with the consumer. Each page is optimised for paid media and SEO and utilises AI for the optimum in goals-based deal delivery.

Next is RevConvert – an on-site messaging function that displays personalised deals right when the customer needs them. This is deployed at key moments and features an eye-catching display to help reduce cart abandonment and convert key transactions.

Last but not least is RevRewards which is our egift card delivery system that rewards customers based on your goals. Featuring delivering egifts from your company or your partners, creates up-selling opportunities and promotes loyalty around your brand.

At the forefront of our proposition is the fact we’re serving personalised offers in a way that no other voucher site is doing at present. We’re able to glean data from each customer and retailer to find out what both sides need out of one another. I’d say our ability to hand-pick incentives and drive high-value customers are up there with what sets us apart.

Another differentiating factor is around how we are enabling brands to take back control of the millions of people that leave their websites in search of voucher codes. We live on the retailer’s own property and allow them to control the user experience rather than farming it out to a third party.

Our approach is different and helps each client to drive more conversions, incremental sales and customers as a result.

Lots of interest has come from advertisers who want higher average order values and incremental sales. To dig a little deeper into our audience, we can cite fashion brands who want to capture new customers through an approach that maintains their integrity and appeal.

Then we have the travel brands that need to drive sales of high-margin products and potentially from within growing channels like apps and mobile. Electronic brands are another set of users that are mainly looking to offer margin-sensitive promotions, which creates huge potential for bundling and upselling.

Revlifter is versatile, though, and that allows for some very creative uses of the technology. For example, subscription-based brands have taken to our platform as a way of promoting loyalty, retention and encouraging upgrades. In a similar vein, luxury brands are using incentives in a very controlled manner to drive full-price sales.

RevLifter is also able to work with finance and insurance brands offering real-time e-gift cards where we can change the face value of the egift card and where the egift card is from to drive up conversions or help cross sell services.

The ideal user is any brand that wants more from their incentivisation. Our requests tend to come from retailers that aren’t prepared to rest on their laurels and want to achieve better results. Some voucher sites generate millions in sales for their top users, but we think they could be doing even more.

Working with RevLifter couldn’t be easier. Just reach out to your Optimise Account Manager and it shouldn’t take more than two weeks to create your first campaigns.

Everything works to a five-step process which sees us agreeing to your objectives, capturing the required data, establishing timings and goals, building and launching your solutions and then analysing the results. If you have any questions on how it works, our lines are always open: hello@revlifter.com.