Southeast Asia will be a $240 billion internet economy by 2025. Powered by the most engaged mobile internet users in the world, industries like e-Commerce, Online Media, Online Travel, and Ride Hailing are growing at an unprecedented rate. 

Optimise, the global performance marketing company, has today launched the most comprehensive guide to performance marketing in Southeast Asia (SEA). In this guide you’ll discover that Southeast Asia is a mobile-first economy, leapfrogging all the Western economies, combined with the world's biggest online sales extravaganza - Singles' Day.

The Indonesian internet economy reached $27bn in 2018 and will grow to $100bn by 2025. The Indonesian “digital archipelago” is supported by the largest internet user base in the region (150m in 2018) and will account for $4 of every $10 spent by 2025.

Southeast Asia is a mobile-first economy, leapfrogging all the Western economies when it comes to the importance of Mobile commerce. The rise of mobile commerce appears unstoppable, with mobile accounting for 72% of the overall eCommerce web traffic.

The three largest e-Commerce companies in the region, Lazada, Shopee, and Tokopedia, have played a critical role in the development of the sector and are estimated to have grown collectively more than 7X since 2015.

Online bookings for flights, hotels and vacation rentals, is expected to add up to nearly $30 billion in gross bookings value (GBV) in 2018 and is expected to reach $78 billion by 2025. In 2018, 41% of all travel bookings were completed online.

This year, Alibaba achieved sales of more than $30.8bn in 24 hours, beating 2017’s Black Friday and Cyber Monday’s combined sales of $11.6bn. This annual event has grown into the world's biggest online sales extravaganza with many online retailers in SEA jumping on board.

In the most comprehensive ever guide to performance marketing for Southeast Asia you will discover: