Optimise Wins at the Global Performance Marketing Awards 2025

The Global Performance Marketing Awards 2025 were a shining moment for the partner marketing industry. For brands, advertisers, publishers and influencers, networks, agencies and tech providers, these awards are an industry benchmark for creativity, innovation and exceptional results.

The Global Performance Marketing Awards, or the GPMAs, is an annual industry ceremony that recognises the best work in performance-driven marketing. The awards cover a wide range of categories across campaign strategy, channel execution, and network performance. Judges are industry experts who assess entries on criteria such as innovation, measurable impact, transparency, and results. The GPMAs have grown into a respected global event where networks, agencies, brands and publishers showcase how they turn strategy into tangible ROI.

Awards highlight practical innovations in tracking, commissioning, partner discovery and compliance, and they set standards that push the whole ecosystem forward.

Optimise won three awards at the Global Performance Marketing Awards 2025. These wins reflect the team’s long-term focus on blending platform innovation with high-touch service to deliver measurable results for advertisers and publishers.

For publishers and influencers, award-winning programmes signal reliable commission flows and high-quality partnerships. For brands and advertisers, awards help identify affiliate networks that can deliver scale, attribution clarity and performance transparency.

For Networks and Agencies, awards send an important signal about the effectiveness of their work and the caliber of their delivery, helping strengthen their reputation and making it easier to recognise those who can deliver exceptional results.

These categories recognise programme design, launch excellence and B2B performance strategy across partner marketing. The finance and B2B wins highlight Optimise’s ability to deliver rigorous, compliant, and measurable affiliate programmes in complex sectors.

All three wins were awarded in recognition of the performance Optimise delivered for the GoCardless affiliate programme, created in partnership with our UK agency and client teams. The GoCardless programme showcased a combination of precise audience targeting, innovative trackingand a commercial model that rewarded measurable contribution to revenue, focusing on not only volume but value too.

That programme delivered strong acquisition metrics and incremental revenue which exceeded all expectations.

“Onboarding Optimise has been transformational for the Affiliate channel, at GoCardless. The growth we've experienced in our first 6 months, has provided multiple examples of best practices for customer acquisition and created opportunities across the business. As a result, our adoption is set to increase as other departments look to utilise the platform, largely due to the accuracy of tracking and ease of payout processing. Working with the Optimise team has been a real joy, for their proactivity and 'make it happen' attitude, allowing me to launch creative brand-to-brand campaigns to target our ICPs. With Optimise's assistance, the Affiliate channel's impact on our overall acquisition numbers has far exceeded the business's expectations, leading to mid-year budget increases for the channel. Optimise understands our business, they're fully aligned to our growth targets and the results are a testament to that.“

For advertisers evaluating affiliate partners, this case underlines how a specialist partner marketing network can deliver complex, regulated product growth through partnerships and publishers.

Awards are a team effort. We want to thank the advertisers, agency partners, publishers and internal teams who made these wins possible. The GoCardless campaign, like many of our successes, relied on close collaboration between client strategy, agency insight and publisher relationships.

To our publisher community and partners across the UK, India, SEA, MENA and Australia, thank you for driving performance and maintaining high standards of quality and compliance.

If you want to explore how an award-winning partner marketing network can drive measurable growth for your brand, book a demo or request a walkthrough of the platform. Our team offers tailored onboarding, platform demos and support with campaign design, partner recruitment and compliance.

Book a demo or contact us to speak to our regional specialists.