**Optimise Media has further strengthened its proactive fraud prevention software with the introduction of Fraudlogix to its platform to sit alongside its existing controls. This addition has further increased the robustness of Optimise’s fraud fighting detection tools reducing risk for its Network. **

The threats presented by advertising fraud are an ever-evolving landscape affecting Advertisers, Publishers and Networks alike. All parties need to understand and ensure the quality of the traffic coming through campaigns and identifying and preventing any untrustworthy sources before they create complications.

Optimise Media has worked with software which proactively prevents occurrences of fraud on its network for many years. However, the addition of Fraudlogix has further strengthened the security, especially for higher-risk campaigns.

Considering the global reach of Optimise Media with multiple offices around the world, fraud protection is essential to assure that traffic is transparent and trustworthy. Mobile install campaigns are notoriously targeted by fraud. However, the Network and partners have the power to police the traffic, putting in place protection which proactively identifies fraud before it can create any difficulties for the brand.

Proactive fraud prevention automatically detects and rejects fake clicks and bad traffic from:

Optimise’s approach to fraud prevention and protection uses state-of-the-art technology in conjunction with the human-touch. Using this combination of automation and manual checks provides assurance nothing is overlooked; and that Advertisers are not paying for fraudulent traffic.

Optimise’s partnership with Fraudlogix has strengthened security, locating any bad actors and proactively blocking them. This service has been added to the Network’s Traffic Quality Suite at no extra cost to Advertisers.