Optimise, the privately held global performance advertising network, today announced that it will be acquiring Shoogloo Media – the Middle East & Africa Affiliate Network.

The acquisition furthers Optimise’s expansion into emerging markets and complements its existing operations across Europe, Asia-Pacific and Latin-America. Optimise works with over 1,400 premium global advertisers in thirty countries across, from their global headquarters in Norwich (UK), and satellite offices in New Delhi, Jakarta, São Paulo, Singapore, Sydney and Warsaw. In 2016, Optimise delivered over $1.1 billion in sales for their clients, which include Tesco Bank, HSBC, Santander, Itaú, Expedia, Agoda, Neckermann, Peugeot, Lazada, Jabong and Flipkart.

MEA Advertisers and Publishers will benefit from Optimise’s new performance advertising technology platform, which uses deep-data and predictive analysis; as well as having access to Optimise’s full-funnel performance advertising products, which also include Native Advertising, Lead Generation and Reward Solutions.

Optimise Group CEO, Stephen Rumbelow said “Digital ad spend in the Middle East & Africa is forecasted to grow to over $6.5 billion by 2020 – up from $3.8 billion in 2017. For us, MEA represents a fast-growing and relatively untapped region for us to extend our global reach further and accelerate growth. Having launched operations in multiple countries across the APAC and LATAM regions, we’ve made it easy for our global clients to run performance advertising campaigns across multiple countries, with personalised payment methods, flexible time zone localisation for tracking & reporting, a multi-lingual technology platform and experienced local account teams. The acquisition of Shoogloo’s Media will enable us to help our global clients reach wider and deeper into key MEA markets.”

LD Sharma, Shoogloo’s Group CEO, said: “Shoogloo Media was launched in 2015 to bring performance marketing to the Middle East & Africa. Since then the business has grown rapidly and the acquisition by Optimise will enable the business to expand at a more rapid pace. Our MEA clients will also benefit significantly from Optimise’s market-leading performance advertising technology and wider product range. We’re hugely excited about working with the team at Optimise to accelerate growth of the MEA business.”