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Optimise wins at the International Performance Marketing Awards
Optimise wins at the International Performance Marketing Awards
On 21 October, the International Performance Marketing Awards celebrated the best in the industry, awarding Optimise the Best Managed Affiliate Programme (APAC) and 'Highly Commended' for both the Finance vertical and Best Use of Data awards.
The third annual IPMAs, commending the most innovative and pioneering work in performance marketing globally, saw Optimise’s success in Telecoms and Finance verticals recognised internationally by the panel of expert judges.
Optimise Director of Client Success, Leanne Hardy commented,
“We are incredibly proud to have our work across the globe recognised by the industry – it is a real testament to our expertise, innovation and passion in delivering the best results for our clients and partners”
The Secret of our Success - Optimise Market Intelligence
Underlying the award wins is the Market Intelligence platform. The whole-of-market competitor insights data tool has driven successful strategies that contributed to improved results and increased ROI on client campaigns.
...And just how did we do it?
Optimise’s award for Best Managed Affiliate Programme APAC was a result of helping Samsung overcome fierce in-market competition delivering an impressive 127% year-on-year growth.
The 'High Commendations' were received for Best Finance Campaign for M&S Bank, and Best Use of Data for GoCompare. Using our new whole-of-market data insight tool - Market Intelligence, and industry expertise, Optimise campaigns have flourished.
GoCompare, a new client to the Optimise network, having migrated in Summer '19, has reduced tenancy spend by 50% in the cashback channel and increased volumes by 30%. All achieved in just 3 months, the results and award are a testament to the team's expertise combined with Market Intelligence.
Optimise CEO Europe, Carla Arrindell said,
“The IPMAs are an integral part of the performance marketing industry and, as sponsors, we’re delighted to support the event and help shine a spotlight on companies that are excelling in the field”.
Optimise Market Intelligence has helped our Client Success team to achieve tangible, improved results for our clients in a short space of time. If you would like to hear more about this new service or receive a demo, contact us on 01603 697700 or say.hello@optimisemedia.com.