Leading UK Bank

The client had an established partnership marketing programme that was run in-house using a SaaS platform. However, the UK bank had several strategic goals that needed an integrated partnership management platform and specialist campaign advice and support.

A critical target for this client was to increase its partner traffic by 20% year-on-year, improve the tracking of its partnership marketing programme and launch new products through this channel.

The bank chose to work with Optimise to achieve its strategy because the performance marketing network offered a complete technology platform as well as market knowledge and expertise through its local team.

The first step was migrating the whole partnership programme to the Optimise platform. Optimise's campaign specialists worked with the client's in-house team to simplify the migration process and to ensure it was completed successfully without interrupting campaigns or impacting sales.

As part of this process, Optimise implemented Server-to-Server (S2S) tracking, its future-proofed tracking technology, to help the client confidently track conversions and ensure the accuracy of its data. This innovative technology uses cookieless tracking to mitigate data privacy concerns and the impacts of tracking protection.

With S2S tracking, the bank could easily view the complete customer journey by tracking critical events in real time. As a result, the bank could now improve its understanding of customer behaviour and fine-tune its campaigns and commissions, to achieve even better results.

The client excelled with its partnership marketing, achieving a 70% increase in partner traffic, a more than threefold improvement on its target of 20%. The UK bank also boosted its sales volumes from existing and new affiliate partners, with a 5% rise in sales from new affiliates.

With the rollout of Optimise's S2S tracking technology, the bank saw 11% more sales being tracked than with its previous tracking solution.

Optimise's partner marketing platform enabled the bank to receive crucial and timely data about its performance marketing. In addition, the new reporting capability allowed the bank to make better decisions in less time, delivering more sales at a better ROI.