適合希望端到端掌控行銷活動的廣告商和代理商。

適合需要行銷活動管理支援的廣告商。

Ready to simplify your Affiliate Management?

Explore how Optimise can help you build, manage and scale your partnership programme with ease.

See how leading companies drive growth and efficiency with the Optimise Partner Platform.

了解我們為廣告商和代理商設計的解決方案如何幫助您以強大的個人化方式吸引現代的顧客。

[聯絡我們](/sign-up)

探索如何透過我們的合作夥伴解決方案來提升銷售額、改善行銷活動見解並保護您的品牌。

[聯絡我們](/sign-up)

與全球主要品牌合作，提升您的收入

探索吸引受眾的行銷活動。透過我們簡單易用的平台，與匯豐銀行、三星和 Trip.com 等頂尖廣告商合作。

成為我們的夥伴，開始賺取豐厚的佣金。我們位於英國、中東、非洲、印度、東南亞和澳大利亞的團隊會提供實際的支援。

[立即加入](/join/)

透過全球合作夥伴行銷平台擴大您的觸及範圍

透過我們的全球團隊獲得當地專業知識。我們在英國、中東、非洲、印度、東南亞和澳大利亞都設有據點。

我們擁有超過 20 年的經驗，受到超過 800 家頂尖廣告商的信賴，包括匯豐銀行、三星和 Trip.com。

[立即加入](/advertiser)

探索吸引受眾的行銷活動。透過我們簡單易用的平台，與匯豐銀行、三星和 Trip.com 等頂尖廣告商合作。

成為我們的夥伴，開始賺取豐厚的佣金。我們位於英國、中東、非洲、印度、東南亞和澳大利亞的團隊會提供實際的支援。

[立即加入](/apply)

透過以獎勵為基礎的行銷活動來強化您的提案

透過 Optimise 獎勵平台提供的激勵和獎勵，讓您的行銷工作取得更多成果。

[聯絡我們](/advertiser)

我們一直在尋找優秀的人才加入我們的行列。如果您希望有所建樹，歡迎與我們聯絡。

[聯絡我們](/contact)

透過我們的全球團隊獲得當地專業知識。我們在英國、中東、非洲、印度、東南亞和澳大利亞都設有據點。

我們擁有超過 20 年的經驗，受到超過 800 家頂尖廣告商的信賴，包括匯豐銀行、三星和 Trip.com。


[立即加入](/sign-up)



Ideal for advertisers looking for an extension to their own team.

Our complete SaaS solution for mastering every aspect of your Partner Marketing program, customised to fulfil your unique requirements.

Speak with our team today so we can tailor the right solution.

Pay by credit card or invoice

Everything from Essential Plus…

Everything you need to successfully launch and manage your Partner Marketing.

$75/month + 2.5% transaction fee. Start today with 30 day cancellation.

Ideal for advertisers that need specialist campaign advice and deeper insights from our experts.

Ideal for advertisers that need support with campaign management.

與我們聯絡，了解完整功能和優勢

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Unlock the potential of partnership marketing. Optimise your campaign performance through our innovative technology and local expertise worldwide. | About Optimise, meet our team, values, culture


Advanced Plan | Optimise Affiliate Marketing Services

Harness a dedicated expert team to deliver strategic advice and help you achieve your unique objectives and best-in-class Affiliate Marketing with our Advanced Service Plan.

Optimise Affiliate Service Plan Enquiry | Advanced Plan

Optimise Affiliate Service Plan Enquiry - Advanced Plan

Search Our Directory of Advertisers & Campaigns on Optimise Affiliate Network | advertiser search, campaign search, partnership marketing


Award Winning Affiliate Network | Optimise


800+ brands to partner with. Explore the award-winning affiliate network. Best solutions for partners, advertisers, agencies, and publishers. Learn more.


Partnership Management for Agencies | Optimise Media 


Streamline Your Partnership Management and Improve Efficiency with Our Partner Platform for Agencies | partnership management, efficiency, agency platform, campaign control


Full-Service Media Agency | Optimise Media


Acquire Cost-Effectively through Full Channel Management | full-service media agency, cost-effective acquisition, channel management


Affiliate and Partnership Marketing Blogs | Optimise Media


Follow our blogs to know more about the latest trends in Affiliate and Partnership Marketing across the world. Learn from our experts.

Campaign Performance Case Studies | Optimise Media

Learn How Our Innovative Technology and Local Expertise Optimise Campaign Performance |  campaign performance, innovative technology, local expertise, optimization, success stories


Create Revenue Streams from Your Brand | Optimise Media


Earn Commissions from Multiple Advertisers through Paid Links in Your Content | revenue streams, trusted brand, commissions, paid links, content monetization


Enterprise Plan | Optimise Affiliate Marketing Platform

Take your affiliate marketing to the next level with our Enterprise Plan. Unlock advanced features and drive unparalleled growth.

Optimise Affiliate Platform Enquiry | Enterprise Plan

Optimise Affiliate Platform Enquiry - Enterprise Plan

Essential Plan | Optimise Affiliate Marketing Platform

Simplify your affiliate marketing with our Essential Plan. Drive growth and maximize collaboration effortlessly.

Optimise Affiliate Platform Enquiry | Essential Plan

Optimise Affiliate Platform Enquiry - Essential Plan

Major Brands with Attractive Offers | Optimise Media


Discover Major Brands with Attractive Incentives, Discounts, or Offers | major brands, attractive offers, express payments, resolving missing transactions


Earn as an Influencer or KOL | Optimise Media


Run Campaigns with Many Brands and Earn in Your Preferred Way | influencer marketing, KOLs, brand campaigns, earning opportunities


Explore Global Marketplaces | Optimise Media


Discover Partners to Deliver Your Partnership Marketing Campaigns | global marketplaces, partnership opportunities, campaign delivery



Finance Affiliate Network | Optimise Media


Identify Qualified Finance Affiliates for your Campaigns with Optimise finance affiliate network for financial services and qualified partners


Retail Affiliate Network | Optimise Media


Expand your retail Affiliate Marketing through our global affiliate network of retail affiliates for fashion, consumer electronics, home appliances, cosmetics


Travel Affiliate Network | Optimise Media


Engage with specialist travel affiliates with our travel affiliate network of partners for flights, hotels, accommodation and car hire

Unlock Mobile App Audience Spending Power | Optimise Media

Integrate with Leading Advertisers for More Conversions | mobile app audience, integration, conversions, reach


Global Reach, Local Expertise | Optimise Media


We offer global advertisers the opportunity to work with quality publishers

Partner with the Best Brands | Optimise Media


Earn with the Biggest and Best Advertisers Worldwide through Our Partnership Platform | partnership platform, best brands, sales growth, global advertisers


Protect Your Brand with Partner Compliance | Optimise Media


Run Safe and Sustainable Campaigns with Automated Partner Compliance Tools | brand protection, partner behavior, campaign safety, automated compliance tools


Discover Ideal Campaign Partners | Optimise Media


Build the Right Partner Mix and Access the Best Partners for Your Campaigns | discover partners, ideal campaign partners, partner mix, best partners


Competitor Offer Insights | Optimise Media 


Uncover Competitor Offers and Enhance Your Strategy with Our Unique Partner Intelligence Tool | competitor offers, market insights, strategy, promotions, opportunities


Partner Management Tools | Optimise Media


Optimise Your Campaigns with Automated Partner Assessment and Management Tools | partner management, efficiency, automated tools, optimize campaigns, performance assessment


Simplify Partner Payments | Optimise Media


Simplify Your Payment Process and Free Up Time with Our Complete Payments Solution | partner payments, payment process, time-saving, complete payments solution


Create Profitable Partnerships with Our High-Performance Partner Platform, Optimise Insights | profitable partnerships, SaaS partner platform, high-performance, reach ideal customers, simplify processes


Partner Performance Reporting | Optimise Media


Gain Deeper Insights with Real-time Reporting and Performance Analytics for Your Campaigns | partner performance, real-time reporting, performance analytics, metrics, campaign insights


Access Time-Saving Tools | Optimise Media


Grow Your Sales and Save Time with Our Innovative Tools for Partners | time-saving tools, innovative tools, sales growth, partnership campaigns


Future-Proof Conversion Tracking | Optimise Media


Ensure Correct Attribution Across Any Device with Our Future-Proofed Partner Tracking Technology |  conversion tracking, attribution, customer journey, visibility, future-proofed tracking technology


Tailored Partnership Marketing Platform Plans | Optimise

"Discover how our tailored partnership marketing platform plans using technology to deliver high performance and drive growth for your business. Explore now	  "

Premium Plan | Optimise Affiliate Marketing Services

Trust our responsive, expert account team to work with you to transform the performance of your affiliate marketing with our Premium Service Plan.

Optimise Affiliate Service Plan Enquiry | Premium Plan

Optimise Affiliate Service Plan Enquiry - Premium Plan

Advertising Privacy Policy | Optimise Media



Digital Vouchers and Rewards Fulfillment Services | Optimise Media 

Multiply Your Sales with Digital Vouchers and Incentives through Optimise Rewards | digital vouchers, rewards campaigns, sales multiplication, advertiser and publisher incentives


Affiliate Program Management | Service Plans | Optimise

Explore our diverse service plans for effective affiliate program management, tailored to optimise your partnership marketing campaigns.

Are you a Publisher, Influencer or an Advertiser? | Publisher sign up, new publisher, new influencer, join Optimise


Modern Slavery Statement | Optimise Media


Standard Plan | Optimise Affiliate Marketing Services

Get support with the fundamentals of managing your Affiliate Marketing with our Standard Service Plan. Unlock new partnerships and extend your reach.

Optimise Affiliate Service Plan Enquiry | Standard Plan

Optimise Affiliate Service Plan Enquiry - Standard Plan

We're some of the best in the business, based all over the world, spanning continents and cultures. We love what we do and, performance is in our DNA.


Global Digital Partnerships | Optimise Media

Embrace Digital Partnerships with Leading Brands Worldwide | digital partnerships, integration, global brands, practical support


Start with what success looks like, then let our Growth Agent plot the course; identifying the publishers and actions most likely to get you there.

Growth

Ask questions naturally, get the exact view or metric you need, and understand what is really driving performance without navigating complex reports.

Insight

Bring protection tools together, surface the risks that need attention and act before issues escalate.

Protect

Bring tasks, alerts, routines and agent outputs together and prioritise what matters, reducing the mental effort of knowing what needs attention and when.

Manage

選擇您想管理合作夥伴行銷的方式

以適合您的業務策略的方式推動合作夥伴行銷。憑藉一系列服務等級，您可以使用我們的平台在內部管理合作夥伴關係，結合我們的平台與行銷活動支援和專業知識，或透過我們全面代管的服務外包合作夥伴計畫。
 
 [比較服務等級](/compare-packages)

推動安全且可持續的行銷活動來保護您的品牌。詐欺監控功能可攔截並移除可疑活動，同時我們的流量管理專家會確保夥伴遵守您的條款和政策。

從我們的全球網絡中選擇新的夥伴來擴充行銷活動。瀏覽夥伴類型、通路和付款指標，以選擇適合您策略的夥伴。在我們的支援下，您可以發展並最佳化您建立的合作夥伴關係。

全天候檢視競爭對手的返現和代金券優惠，並在他們更改價格時收到提醒。借助我們的「市場智慧」工具的資料導向見解，制定您的策略並發現改善產品的商機。

透過完整的合作夥伴行銷平台，為您的行銷活動提供支援

評估夥伴的表現，並預測未來的行為。使用自動化工具來簡化您的夥伴關係並提高行銷活動效率。

透過我們的託管服務簡化夥伴付款。以允許夥伴在轉化後 1 天內申請提款的 Express Pay 選項吸引夥伴加入您的行銷活動。

透過更深入的見解來提高行銷活動的效果。透過即時報告、績效分析和自動提醒，可監控對行銷活動成功極為重要的指標。

使用我們的省時工具，簡化您的合作夥伴行銷工作。夥伴可以使用我們簡易的整合功能、瀏覽器擴充功能和傳訊機器人，透過付費連結輕鬆地藉由內容獲利。

隨時在所有裝置上準確地歸因銷售情況。絕不過時的伺服器到伺服器技術可確保資料隱私，並能輕鬆與您現有的技術和第三方整合。

所有方案皆可存取核心平台，包括：

夥伴付款 
夥伴報告 
夥伴管理 
夥伴智慧 
夥伴探索工具 
夥伴追蹤 
夥伴合規性 
無限轉化、使用者和夥伴 

完全符合 SOC 2、GDPR 和 CCPA 
 
平台附加工具 

搜尋智慧 

獎勵 

適合需要專業行銷活動建議和專家深入見解的廣告商。

For Facebook, please provide a URL like: www.facebook.com/yourusername

For Instagram, please provide a URL like: www.instagram.com/yourusername

For Lemon8, please provide a URL like: www.lemon8-app.com/@yourusername

For Line, please provide a URL like: line.me/R/ti/p/yourusername

For LinkedIn, please provide a URL like: www.linkedin.com/in/yourusername

For Pinterest, please provide a URL like: www.pinterest.com/yourusername

For Reddit, please provide a URL like: www.reddit.com/user/yourusername or www.reddit.com/u/yourusername

For Snapchat, please provide a URL like: www.snapchat.com/@yourusername or www.snapchat.com/add/yourusername

For Telegram, please provide a URL like: www.t.me/yourusername or www.t.me/joinchat/yourusername

For TikTok, please provide a URL like: www.tiktok.com/@yourusername

For WhatsApp, please provide a URL like: wa.me/yourphonenumber

For X, please provide a URL like: x.com/yourusername

For YouTube, please provide a URL like: www.youtube.com/yourusername, www.youtube.com/c/yourusername or www.youtube.com/user/yourusername

很抱歉！發生問題，請嘗試重新提交。

謝謝您，我們會盡快與您聯絡。

Blog page

What's happening in the world of SAAS Affiliate Platform

https://www.facebook.com/optimisemediagroup

[活動服務](/campaign-services)
[代理服務](/agency-services)
[夥伴平台](/partner-platform)
[市集](/marketplaces)
[獎勵](/rewards)

[關於我們](/about)
[聯繫我們](/contact)
[博客](/blog)

Optimise Media (UK) Limited 已於金融行為監管局註冊，註冊編號 313408，從事一般保險與信用經紀活動（請注意，雖然被歸類為經紀人，但 Optimise 並非貸方）。

[概述](/partners)
[工具](/partner-tools)
[廣告商名錄](/advertiser-directory)
[激勵夥伴](/incentive-partners)
[內容夥伴](/content-partners)
[技術夥伴](/tech-partners)
[行動應用程式夥伴](/mobile-partners)
[網紅](/influencers)

[聯盟網絡](/affiliate-network)
[夥伴平台](/partner-platform)
[獎勵](/rewards)

https://www.linkedin.com/company/optimisemedia/

https://www.youtube.com/channel/UChCf8_oub7iPPvU3YOxItiw

Reach across our extensive network of Marketplaces and learn why global advertisers work with our network of quality publishers. Explore our Partner Platform technology & Service Plans backed by our team of local experts.

Deliver More Value. 

Grow client performance and scale partnership programmes without more effort, with supported SaaS.  Advanced technology, AI Agents, actionable intelligence and expert support, when you need it.

Discover why Optimise is the affiliate network & partnerships platform of choice for so many Partners. Explore the Advertiser Directory to create new relationships, grow your network and leverage our extensive range of partner tools.

# The New Optimise Navigation: Built Around Your Goals 

We've got some exciting news to share. 

Over the past few months, we've been working behind the scenes to make Optimise easier to navigate and use easier to use. Today, we're excited to introduce the new Optimise navigation. 

This isn't just a new menu structure. It's a simpler, more intuitive way to work in Optimise. 

Whether you're growing partnerships, analysing performance, protecting your programme or managing operations, the tools and insights you need are now organised around the outcomes you're trying to achieve. 

The result is a faster, more connected experience that helps you move seamlessly between workflows and take action with confidence. 

In this article, we'll walk you through what's changing, why we made the update and what it means for you. 

## Powerful Platform, Simpler Experience

Over the years, Optimise has evolved into a comprehensive platform that supports every aspect of partnership and affiliate programme management. 

As your needs have grown, we've introduced powerful capabilities across: 

- Affiliate programme management
- Reporting and analytics
- Compliance monitoring
- Brand protection
- Operational administration
- Revenue optimisation

This continuous innovation has given access to more tools, more insights, and greater control than ever before. 

Now, we're taking the next step. 

We've redesigned the platform navigation to make it easier, faster, and more intuitive to find exactly what you need.  

The result is the same powerful platform, now with a more streamlined experience that helps you work more efficiently and get more value from every feature. 

## Smarter Navigation Built Around Your Goals 

Find what you need based on what you want to achieve. The new Optimise navigation is organised around four areas that reflect how you manage and grow your partnerships. 

Instead of grouping features by legacy menus, we've structured the platform around the outcomes that matter most to you. 

- Growth – Discover opportunities and drive performance
- Insight – Understand what's working and where to optimise
- Protect – Safeguard your brand and programme quality
- Manage – Keep operations running smoothly

Nothing has been removed. We've simply reorganised the platform to make it easier to find what you need and take action faster. 

## What This Means for You

- Spend less time finding tools and more time driving results
- Move from insight to action more quickly
- Make onboarding faster for new users
- Work more confidently with a clearer platform structure

## Feature Relocation Mapping

### Advertisers
Here are a few examples of where commonly used features can now be found: 

![image (6).png](https://optimise-corporate.s3.eu-west-1.amazonaws.com/image_6_a2a5d8fcf5.png)

The full guide includes a complete feature-by-feature mapping of the previous and updated navigation structures. 

[[Download the Full Advertiser Feature Relocation PDF]](https://storage.googleapis.com/mailerlite-uploads-prod/t897554/WLN06ePQ8dk4630aMda9j53579ppLrxbR21vNfjK.pdf)

### Publishers & Partners 
Use this guide to find where commonly used features now live across Growth, Insight, Protect and Manage. 

![image (7).png](https://optimise-corporate.s3.eu-west-1.amazonaws.com/image_7_a3e00bf56c.png)

For a complete feature-by-feature mapping of the previous and updated navigation structure, download the full relocation reference guide below. 

[[Download the Full Publisher Feature Relocation PDF]](https://storage.googleapis.com/mailerlite-uploads-prod/5897554/2EWYcraHF9VWigllqGipVdB4L6FWaShVbQPomJSH.pdf)


## Get Started
You don't need to change any settings or update your account. 

Explore the new navigation and use the feature relocation guides to see where existing functionality now lives. 

The new structure is designed to make common features easy to find and important tasks quick to complete. 

## Support and Resources
We've created additional resources to help you get the most from the new navigation: 

- Video Walkthrough – [Take a quick tour](https://app.storylane.io/demo/0dqkhhsdhni9) of the new navigation experience and see what's changed.

- Optimise Knowledge Base – Access [advertiser](https://docs.optimisemedia.com/docs/account/new-navigation/advertiser_navigation_changes) and [publisher](https://docs.optimisemedia.com/docs/account/new-navigation/publisher_navigation_changes) navigation guides, FAQs and support articles. 

# Optimise Wins at the Global Performance Marketing Awards 2025 

The Global Performance Marketing Awards 2025 were a shining moment for the partner marketing industry. For brands, advertisers, publishers and influencers, networks, agencies and tech providers, these awards are an industry benchmark for creativity, innovation and exceptional results.  

## What Are the Global Performance Marketing Awards? 

The [Global Performance Marketing Awards](https://performancemarketingawards.com/), or the GPMAs, is an annual industry ceremony that recognises the best work in performance-driven marketing. The awards cover a wide range of categories across campaign strategy, channel execution, and network performance. Judges are industry experts who assess entries on criteria such as innovation, measurable impact, transparency, and results. The GPMAs have grown into a respected global event where networks, agencies, brands and publishers showcase how they turn strategy into tangible ROI.  

## Why the Awards Matter to the Industry?

Awards highlight practical innovations in tracking, commissioning, partner discovery and compliance, and they set standards that push the whole ecosystem forward.

## Optimise’s Award Wins at the Global Performance Marketing Awards 2025 

Optimise won three awards at the Global Performance Marketing Awards 2025. These wins reflect the team’s long-term focus on blending platform innovation with high-touch service to deliver measurable results for advertisers and publishers. 

For publishers and influencers, award-winning programmes signal reliable commission flows and high-quality partnerships. For brands and advertisers, awards help identify [affiliate networks](https://optimisemedia.com/affiliate-network/) that can deliver scale, attribution clarity and performance transparency.  

For Networks and Agencies, awards send an important signal about the effectiveness of their work and the caliber of their delivery, helping strengthen their reputation and making it easier to recognise those who can deliver exceptional results. 

### Our Winning Categories 

- [Best Fintech or Finance Programme - Silver](https://performancemarketingawards.com/categories/best-finance-or-fintech-campaign/) 

- [Best Affiliate Launch - Bronze](https://performancemarketingawards.com/categories/best-affiliate-programme-launch/) 

- [Best B2B Strategy - Bronze](https://performancemarketingawards.com/categories/best-b2b-performance-marketing-strategy/) 

These categories recognise programme design, launch excellence and B2B performance strategy across partner marketing. The finance and B2B wins highlight Optimise’s ability to deliver rigorous, compliant, and measurable affiliate programmes in complex sectors.  

### The Stories Behind Our Wins 

All three wins were awarded in recognition of the performance Optimise delivered for the GoCardless affiliate programme, created in partnership with our UK agency and client teams. The GoCardless programme showcased a combination of precise audience targeting, innovative trackingand a commercial model that rewarded measurable contribution to revenue, focusing on not only volume but value too. 

That programme delivered strong acquisition metrics and incremental revenue which exceeded all expectations.   

 “_Onboarding Optimise has been transformational for the Affiliate channel, at GoCardless. The growth we've experienced in our first 6 months, has provided multiple examples of best practices for customer acquisition and created opportunities across the business. As a result, our adoption is set to increase as other departments look to utilise the platform, largely due to the accuracy of tracking and ease of payout processing. Working with the Optimise team has been a real joy, for their proactivity and 'make it happen' attitude, allowing me to launch creative brand-to-brand campaigns to target our ICPs. With Optimise's assistance, the Affiliate channel's impact on our overall acquisition numbers has far exceeded the business's expectations, leading to mid-year budget increases for the channel. Optimise understands our business, they're fully aligned to our growth targets and the results are a testament to that._“ 

**_Olly Lyons, Senior Brand Manager, Gocardless.com_**  

For [advertisers](https://optimisemedia.com/advertisers/) evaluating [affiliate partners](https://optimisemedia.com/partners/), this case underlines how a specialist [partner marketing network](https://optimisemedia.com/affiliate-network/) can deliver complex, regulated product growth through partnerships and publishers.

## Join Us in Celebrating Global Success 

### A Thank You to Our Partners 

Awards are a team effort. We want to thank the advertisers, agency partners, publishers and internal teams who made these wins possible. The GoCardless campaign, like many of our successes, relied on close collaboration between client strategy, agency insight and publisher relationships. 

To our publisher community and partners across the UK, India, SEA, MENA and Australia, thank you for driving performance and maintaining high standards of quality and compliance.

## Ready to Partner with an Award-Winning Network? 

If you want to explore how an award-winning partner marketing network can drive measurable growth for your brand, book a demo or request a walkthrough of the platform. Our team offers tailored onboarding, platform demos and support with campaign design, partner recruitment and compliance. 

[Book a demo](https://optimisemedia.com/advertiser/) or [contact us](https://optimisemedia.com/contact/) to speak to our regional specialists. 

# Optimise Shortlisted for the Global Performance Marketing Awards 2025 

**The Global Performance Marketing Awards** are one of the industry’s most respected benchmarks for measurable, outcome-driven marketing. They recognise creative campaigns, technology excellence and the teams that drive real commercial results across affiliate, partnership and performance marketing. These awards matter to [advertisers](https://optimisemedia.com/advertisers/), publishers and influencers because they highlight proven approaches that scale sales, protect brands and improve ROI — essential signals when you’re choosing a partner or platform. 

Whether you’re considering a new affiliate partner, looking for a [SaaS platform to manage publishers](https://optimisemedia.com/partner-platform/), or trying to evaluate which networks genuinely deliver, the awards shortlist is a fast way to identify those doing the work and showing the results. 

## Optimise Recognised in the Global Performance Marketing Awards 2025 

We’re proud to be shortlisted across multiple categories at the [Global Performance Marketing Awards 2025](https://performancemarketingawards.com/). Our nominations reflect combined strengths: platform technology, compliance, publisher reach and hands-on client service. 

### Best Affiliate Programme Launch

**Transformational Growth in the Partner Channel for GoCardless.**  

This [nomination](https://performancemarketingawards.com/categories/best-affiliate-programme-launch/) recognises a programme migration and launch built on clear goals, strong tracking, and partner-first incentives. A well-run launch means transparent processes, reliable validation, and better results — all of which Optimise delivers through meticulous planning, strategic direction and expert support from an experienced team. 

### Best B2B Performance Marketing Strategy

**Driving measurable B2B success.** 

B2B performance marketing requires the strategic direction and reach to engage targeted audiences with tailored tracking across multiple devices and format including mobile app. [Our entry for GoCardless](https://performancemarketingawards.com/categories/best-b2b-performance-marketing-strategy/)  illustrates how we devised and delivered a strategic approach, engaging highly targeted publisher categories, and empowered them to measure metrics tied to their bespoke commercial KPIs, to convert significant sales growth. 

### Global Affiliate Network or SaaS Platform of the Year 

**Making it easy to achieve more sales, with less risk.** 

This [category](https://performancemarketingawards.com/categories/best-affiliate-network/) celebrates platforms and networks that combine powerful technology with expert service. Over the past year, Optimise has introduced new tools that improve data visibility, deliver market intelligence, simplify multi-brand management, and support ecommerce growth with integrations like our Shopify and TikTok Shop apps. Together with core features such as real-time reporting, API feeds, and automated validation, these innovations give advertisers and publishers more ways to scale efficiently and drive revenue. Backed by our local teams worldwide, Optimise enables brands to expand into new markets confidently while reducing risk. 

### Best Finance or Fintech Campaign

**Transformational Growth in the Partner Channel.** 

Financial services is one of the most competitive verticals, demanding a unique approach that balances growth with control. Our partnership with GoCardless demonstrates exactly that. As their innovative product empowers payments, we’ve matched their pace with innovations of our own — from [QR code tracking](https://optimisemedia.com/blog/connecting-the-dots-qr-codes/) and in-app measurement to dynamic commissioning and a focus on partner-driven incremental growth. 

For [fintech advertisers](https://optimisemedia.com/marketplaces/finance/), this means scalable programmes that deliver sustainable, incremental revenue. For publishers, it means reliable, transparent commission streams that reward performance fairly. 

It’s this blend of innovation and balance that has [earned Optimise and GoCardless a place as finalists]((https://performancemarketingawards.com/categories/best-finance-or-fintech-campaign/)) in the Global Performance Marketing Awards — showcasing how fintech leaders and performance marketing pioneers can grow stronger together. 

Being shortlisted for the **global performance marketing awards 2025** across multiple categories is a proud moment for the whole Optimise team and for our Brands and Partners who make the work possible. It’s proof that our unique combination of service-led execution and platform innovation delivers both commercial scale and sustainable value. 

----

## Support Optimise at PMA 2025 

Voting for the Global Performance Marketing Awards 2025 is open and runs until the **18th September**, so industry peers, partners and supporters can register and cast their votes. If you’d like to support Optimise,  [vote for us now](https://performancemarketingawards.com/voting/).  

If you want to work with us or would like to learn more about our products and services, reach out to us [here](https://optimisemedia.com/contact/). 



# One View to Rule Them All; GroupView Makes Multi-Brand Reporting Effortless

For advertisers, agencies, and partners managing multiple brands within a single group, the absence of a unified, efficient way to view and analyse performance across brands, regions, or accounts creates major reporting challenges. That’s why we’ve introduced **GroupView** – a game changing reporting view on the [Optimise platform](https://optimisemedia.com/partner-platform/). 

We know how complex and cumbersome reporting can get if you're juggling multiple brands, regions, or accounts. Endless switching between tabs, repeatedly exporting data and countless pivot tables are all a drain on your valuable time. To make life easier, we’ve added a new feature that takes the stress out of [affiliate marketing reporting](https://optimisemedia.com/partner-platform/partner-reporting/). If you’re part of a large company with multiple brands, running campaigns across countries, or managing relationships with several advertisers, this is built to help you stay in control. 

You won’t need to waste time pulling data into spreadsheets or relying on support to get the full picture. With everything in one place, it’s easier to get what you need, when you need it.  

## The Challenge: Reporting Across Multiple Brands Was Complicated

Anyone who’s had to juggle multiple advertiser or publisher accounts knows how messy it can get. You’re switching between reports, copying data into spreadsheets, trying to piece it all together just to see the bigger picture. 

For teams managing campaigns at scale, the lack of a clear, unified view makes it harder to spot what’s working, where the gaps are, and what needs attention. 

## The Solution: GroupView by Optimise

With GroupView, Optimise brings powerful affiliate reporting platform capabilities to users managing multiple accounts or Brands. 

Now, Advertiser, Agency and Publisher users with more than one company can generate a single report that aggregates data across their entire group. 

## Key benefits:

- Aggregate or isolate performance across brands in a single view 

- Compare results seamlessly across accounts, regions, or business units 

- Analyse over 50+ metrics and break down results using 60+ dimensions — including Campaign, Publisher Type, Vertical, User Location, and more 

- Schedule reports across brands to run automatically and be delivered straight to your inbox 

- With this level of detail and flexibility, cross-brand performance analysis is effortless. 

## Making the Most of GroupView

Whether you're an [advertiser](https://optimisemedia.com/advertisers/), [agency](https://optimisemedia.com/agencies/) or [publisher](https://optimisemedia.com/partners/), GroupView unlocks new ways to view and act on your performance data: 

- Compare brand performance across different regions or consumer products 

- Analyse publisher performance across multiple advertiser accounts within your group 

- Evaluate campaign EPC across different publishers in your portfolio 

- Identify trends and underperforming areas that require strategic focus 

This level of insight helps teams take smarter, faster actions without having to switch between dashboards or dig through fragmented reports. 

## How to Use GroupView?

Getting started is simple. 

In any report, go to **Modify Report settings and toggle on GroupView**. 

Want it to be your default view? You can set your preference directly in your User Settings. 

It works seamlessly with both prebuilt and custom reports, so you can start using it right away without changing how you work. 

GroupView is a powerful upgrade for anyone **managing multiple brands or accounts**. It brings much-needed clarity to complex affiliate programmes and gives advertisers, agencies and publishers more control over their data. 

By enabling smarter affiliate marketing reporting and easier cross-brand performance analysis, it eliminates time-wasting manual work and unlocks the insights needed to drive growth. 

**Ready to see the bigger picture?** [Log in](https://dashboard.optimisemedia.com/) now to explore GroupView on the Optimise platform or [reach out](https://optimisemedia.com/contact/) to us to learn more. 

 

# Smarter Tools for Seamless Performance

Spring has been a busy season here at Optimise and in line with the season, our focus has been on new growth.  

We’ve launched a series of brand new features across our [partner platform](https://optimisemedia.com/partner-platform/) to make campaign optimisation and publisher engagement easier than ever. From our game- changing [GroupView reporting](https://optimisemedia.com/blog/groupview-makes-multi-brand-reporting-easy/) to our enhanced intelligent campaign matching, these new features are designed to streamline workflows, deliver impactful insights that empower you to achieve more sales. 

Whether you’re an agency, advertiser, or publisher, our latest updates reflect our mission to support and empower our Brands and Partners to make more sales, more easily with less risk. 

**Let’s dive into what’s new.**


### Optimise Launches game-changing GroupView – one report to analyse many Brands

For advertisers, agencies and Partners, managing multiple companies or brands, our [new GroupView feature](https://optimisemedia.com/blog/groupview-makes-multi-brand-reporting-easy/) is a game changer. Whether you’re a multinational with separate brands by country or a Group company with many Brands, or a conglomerate with multiple publisher sites, you can now view and aggregate data across all your brands in a single report. No more pulling multiple reports, no more switching through many tabs, no more exporting, collating and pivoting – just one report and a few clicks to analyse and aggregate the full data suite across all brands in your group. 

**What’s new?**
You no longer need to export separate reports and manually combine data in spreadsheets or switch between various tabs to see aggregated insights. GroupView lets you: 

Aggregate and compare performance across multiple brands in one streamlined view 

Access over 50 metrics and break down data by up to 60 dimensions such as Campaign, Publisher Type, Vertical, and Location 

Schedule automated reports spanning all your brands, sent directly to your inbox 

Fully customise reports to see total costs or commissions across brands or drill down brand by brand 

**Why it matters?**
This feature unlocks new ways to understand your affiliate marketing efforts, like: 

Quickly identifying which brands or campaigns are driving the best results 

Comparing publisher performance across your entire portfolio 

Helping publishers benchmark campaign earnings across multiple publishers 

**How to get started?**
If you manage multiple accounts, simply toggle GroupView on or off within the Modify Report settings of any report. You can also set your preferred default via user settings, making it easy to switch on whenever you need a full-group overview. 

[Try it now](https://dashboard.optimisemedia.com/agency) 

## AI Driven Campaign Explorer Accelerates Growth for Partners

Finding the right campaigns fast, is key to growing sales and increasing returns. That’s why we’ve completely redesigned the Publisher Campaign Explorer to give partners more control and better opportunities to join campaigns that truly fit. 

**What’s new?**

Beta recommendation model: Our new AI-powered model matches campaigns based on your profile and campaign data — including payout amount, validation period, rejection rate, and payout speed. You can also customise your recommendations by using simple sliders to set your own priorities. 

**Two viewing options**: Choose between a clean, minimalist Card View that highlights key campaign details with customizable metrics, or a detailed Table View ideal for comparison and bulk application. 

**Coming soon** – automated campaign emails: Soon, publishers can opt to receive weekly or monthly emails featuring their top recommended campaigns, simplifying discovery and saving time. 

[Explore now](https://dashboard.optimisemedia.com/agency) 

## Consent Signal Tool Improves Tracking Reliability

Accurate tracking is critical especially for cashback and reward publishers in the UK. With the ICOs recent ruling that cookie can be considered strictly necessary for Cashback Partners, our [new Consent Signal tool](https://optimisemedia.com/blog/consent-control-tool-ico-updated-guidance/) comes in to simplify consent management. 

The tool allows consent to be passed at an Affiliate level, which means Brands can easily pass consent signals for affiliate models where consent is required, but also override this in the case of Cashback partners. This supports in achieving compliance with updated ICO guidance, and helps ensure every valid sale is captured for Cashback partners, improving the accuracy of tracking. 

**Why it matters?** 

- Protect your commissions by reducing tracking gaps 

- Pass consent flags when eligible — or let us handle it for you 

- Stay compliant with evolving UK guidelines 

- Effortless setup, with full assistance whenever you need it 

This update is especially helpful for UK partners that reward users — where tracking can now be treated as essential in certain cases. 

**Get started**: View [our guide](https://docs.optimisemedia.com/docs/advertisers/getting-started/install-tracking/integrations#configure-consent) or [contact us](https://optimisemedia.com/contact/) for help getting set up. 

## A New Way for Influencers and Brands to Connect

**Coming soon**: a smarter, simpler way for creators to connect with top global brands. 

A mobile-first build and designed for speed and simplicity, our upcoming Influencer Platform helps advertisers connect with high-quality creators more efficiently. It makes it easier to launch, manage, and scale influencer campaigns that drive real performance. 

**Curious about what’s next**? Stay tuned, we’ve got some great updates coming your way! 

We’re consistently focused on innovation to deliver more growth, better insights and stronger protection to fuel your success in affiliate marketing. You can rely on our technology and service every step of the way. 

Whether you’re expanding your brand across new markets or searching for the perfect campaign to boost your growth, Optimise is here to provide the best tools in affiliate marketing to help you achieve more sales, more easily, with less risk. 

**Questions? Feedback? Need support?** [Get in touch with us](https://optimisemedia.com/contact/)! 

# Partner Pay - Get paid weekly with Optimise

We’re thrilled to announce a major update to our Partner Pay product for publishers in Southeast Asia (SEA) and the Middle East and North Africa (MENA) regions: Optimise now offers weekly payments! This means you can access your earnings faster than ever, with payments processed within just 5 working days of submitting a withdrawal request.

This enhancement builds on the success of our original [Partner Pay](https://optimisemedia.com/partner-platform/partner-pay/) product, designed to streamline payments and give you more control over your cash flow. With the introduction of weekly payments, we’re further empowering our partners by providing quicker access to your hard-earned revenue, supporting your growth and financial flexibility.

To learn more about the original Partner Pay launch, [click here](https://optimisemedia.com/partner-platform/partner-pay/). Join [Optimise](https://optimisemedia.com/) today and take advantage of faster, more efficient payments!



Affiliate marketing can be a powerful strategy for driving traffic and boosting sales, but managing it effectively requires the right tools. When choosing a SaaS [affiliate marketing platform](/partner-platform/), three key aspects stand out: simplicity in management, efficient recruiting tools, and the features to optimise your partner's performance. Here’s a closer look at what to prioritise.

## 1. The Basics: Streamlined management
For many affiliate managers, the primary goal is to run campaigns smoothly without getting bogged down in unnecessary complexities.  A partner management platform that simplifies the processes and helps avoid common pitfalls is critical in being able to achieve this.

**Ease of Use:** The platform should be intuitive and user-friendly, allowing you to set up and manage campaigns without a steep 
learning curve. Look for features like drag-and-drop interfaces, clear navigation, and comprehensive support resources.

**Control:** To help you focus on the most relevant partners for you the platform should offer the ability to define eligibility, for example country, and ask for information up front that will inform your decisions. Similarly, look for a platform which allows users to define requirements for cashback enquiries, so you only receive ones which are valid and have the information you need to respond.

## 2. Recruitment: Identifying and recruiting quality partners
Finding and recruiting high-quality affiliates (aka publishers) is crucial for the success of your campaigns. The right partnership marketing platform should help you identify and engage with partners who can deliver significant results.

**Quality Over Quantity:** For many Advertisers, the 80/20 rule applies in [affiliate marketing](/affiliate-network/uk/), where 80% of sales come from 20% of partners. A good partnership management platform will help you focus on recruiting and nurturing these high-performing affiliates. Look for tools that provide detailed analytics on potential partners and focus on onboarding quality partners, not quantity.

**Effective Search and Filters:** Advanced search and filtering options are essential. You’ll want to identify partners based on specific criteria such as vertical, publisher type, and geographical location. And you’ll want tools that help you truly understand a publisher's reach, to ensure you can find partners who are the perfect match for your campaigns.

## 3. Optimise: Maximising Partnership Potential
To make the most of your affiliate partnerships, you need tools that allow you to optimise campaigns and track performance effectively.

**Reporting Tools:** Comprehensive reporting tools are a must. Look for platforms that offer customisable reports and real-time data.

**Flexibility:** The ability to amend reports and adjust campaigns on the fly is critical. Your  partnership marketing software should provide the flexibility to adjust commissions without updating tracking, to experiment with different strategies, and to respond quickly to changing market conditions. Collaborating with a [nearshore software development](https://www.tecla.io/companies/nearshore-software-development) team can make this process even easier, offering real-time communication and faster implementation without the challenges of major time zone differences.

## Conclusion
At the very least the [partnership marketing](https://optimisemedia.com) platform you choose should simplify managing your Partner programme and provide you with the tools to make growing the programme easier. The Optimise [Essential Platform](/essential/) plan will give you all the tools you need to create a successful affiliate campaign – it gives you more control and market-leading tools for recruitment and optimisation of your Partner’s performance. For those with more complex campaigns and bespoke requirements the [Enterprise Platform](/enterprise/) plan gives you the tools you need to take your campaign to the next level; providing reporting alerts, advanced commissioning and our unique market intelligence features.
Want to learn more? Contact  us for a demo and to get access to our [Partner Platform](/partner-platform/).


# How Optimise is Leading the Way in FCA Consumer Duty Compliance for Affiliate Marketing

The Consumer Duty regulation took effect on 31st July 2023, ensuring that regulated firms go further to provide good outcomes for their customers. Optimise was at the forefront of understanding these regulations and supporting Advertisers and Partners with implementation within their affiliate marketing campaigns.  

Optimise has developed unique technology that empowers Advertisers to more easily adhere to the Consumer Duty regulations with their Affiliate and Partner programmes, to achieve positive outcomes for customers. This proprietary technology is enhanced by support from Optimise’s expert team, ensuring that vulnerable customer conflicts are automatically identified, alerted and managed effectively. Here are the key features and benefits: 

## Consumer Duty Compliance
The technology ensures that advertising practices align with Consumer Duty rules, protecting customers' best interests. 

## Vulnerable Customer Protection
The system automatically pauses partner traffic if it detects that vulnerable customer targets are being marketed to, preventing potential exploitation or harm. 

## Supported by an Expert Team
Beyond automation, dedicated personnel are available to handle and manage conflicts involving vulnerable customers, ensuring resolutions are appropriate for any nuanced scenarios. 

## Resolution Management
The [partner platform](https://optimisemedia.com/partner-platform/) facilitates seamless resolution management between Partners and Advertisers, promoting quick and fair dispute resolution. 

## Transparency and Auditability
Optimise provides a fully transparent platform with a comprehensive audit trail, allowing all actions and decisions to be tracked and reviewed for accountability and continuous improvement. 

These features collectively ensure that Advertisers and Partners can confidently deliver effective campaigns while maintaining robust protections for vulnerable customers and adhering to regulatory requirements.  

[Connect with us today](/contact/) to find out more about how we can help your [Partner Marketing](https://optimisemedia.com/) grow. 

# Cracking the Code: How Indian Ecommerce Brands on Shopify Can Excel with Affiliate Marketing and Coupons

For brands operating on the Shopify platform, integrating affiliate marketing into their strategy can deliver some of the most measurable marketing available. Affiliate marketing, particularly through popular voucher and coupon code websites, offers a powerful avenue for Indian ecommerce brands to increase visibility and drive sales.

According to [Shopper.com Coupon Statistics Study](https://www.shopper.com/coupon-statistics-india), 3 in 10 shoppers search for coupon codes before they complete an online purchase. The other half, however, said they went on the hunt for at least half of their purchases. Nearly a fourth (29%) said they look for a chance to save almost every time they add an item to their cart.

With this article we'll decode the discounts and show you can unlock more sales on a pay-for-performance basis leveraging some of the most popular sites in India. We'll guide you through how to create discounts and coupons on Shopify and show you the power of Optimise [Partner Platform](/partner-platform/) to grow your affiliate & partner relationships.

## Understanding Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts. In the context of ecommerce, this often involves partnering with influencers, bloggers, or coupon websites, who promote products or services to their audience in exchange for a commission on sales generated through their unique referral links.

## Partnering with Coupon Code Websites in India
Voucher and coupon code websites such as CouponDunia, GrabOn & Couponzguru have gained immense popularity among Indian consumers seeking discounts and deals on online purchases. These platforms aggregate various offers from different ecommerce brands, making them an ideal channel for reaching a wide audience of deal-savvy shoppers.

For Indian ecommerce, collaborating with these voucher/coupon websites can significantly amplify their marketing reach. By offering exclusive discounts or promo codes through these platforms, brands can attract new customers, increase sales, drive higher basket values, and build brand awareness.

## Utilizing Shopify to Create Vouchers/Coupons
Shopify simplifies the process of creating and managing vouchers/coupons, empowering brands to launch enticing offers quickly. When combined with Optimise Partner Platform and our Shopify App you get a powerful, low-cost way to market to the millions of consumers using these websites every week.

Here's a step-by-step guide to creating vouchers/coupons on Shopify:

1.	Access the Discounts Section: Log in to your Shopify admin dashboard and navigate to the Discounts section.
2.	Create a New Discount: Click on the "Create discount" button to initiate the process.
3.	Choose Discount Type: Select the type of discount you want to offer, such as percentage discount, fixed amount discount, or free shipping.
4.	Set Discount Details: Enter relevant details such as the discount value, minimum purchase amount (if applicable), and validity period.

![Shopify coupons](https://optimise-corporate.s3.eu-west-1.amazonaws.com/shopify_coupons_37bcd88fa1.webp)

5.	Generate Unique Codes (Optional): Shopify allows you to generate unique discount codes, which can be useful for tracking the performance of affiliate marketing campaigns. You can link these to a specific affiliate in Optimise Partner Platform.
6.	Customize Redemption Rules: Specify any restrictions or limitations, such as the number of times the discount can be used per customer or specific product categories it applies to.
7.	Save and Publish: Once you've configured the discount settings, save your changes and publish the discount to make it available to customers.

## Integrating Affiliate Marketing with Shopify Discounts
Now that you've created enticing discounts on Shopify, it's time to leverage affiliate marketing to promote them on popular voucher/coupon code websites in India. Here's how to do it effectively:

**Identify Relevant Affiliates:** Research and identify voucher/coupon code websites that align with your target audience and niche. Some popular Indian Coupon sites are:

- CouponDunia: https://www.coupondunia.in/
- GrabOn: https://www.grabon.in/
- CashKaro: https://cashkaro.com/
- FreeKaaMaal: https://freekaamaal.com/
- CouponzGuru: https://www.couponzguru.com/
- DesiDime: https://www.desidime.com/
- Cashaly: https://www.cashaly.com/
- Shopper: https://www.shopper.com/

**Reach Out for Collaboration:** Contact the selected affiliates and propose a partnership with tools like [Optimise Invitations Hub](/blog/optimise-invitations-hub/).

**Monitor and Optimize:** Keep track of the performance of your affiliate marketing campaigns using tools like Shopify's analytics, [Optimise Partner Reporting](/partner-platform/partner-reporting/) and [Optimise Partner Intelligence](/partner-platform/partner-intelligence/). Analyze metrics such as traffic, conversions, and revenue to identify successful strategies and optimize future campaigns.

To explore how [Optimise Partner Platform](/partner-platform/) can "crack the code" and give your Shopify store access to millions of coupon-savvy consumers in India, view our [Platform Plans](/platform-plans/) & [Service Plans](/service-plans/) or [get in touch](/advertiser/) to discuss your requirements.

You can also read more about the [Optimise Affiliate Marketing Shopify App](https://apps.shopify.com/optimise-affiliate-marketing) on the Shopify website.

If you don't use Shopify but have an ecommerce store and would like to explore how Affiliate Marketing could work for you, please [get in touch](/advertiser/).


# Connecting the Dots: How QR Codes Enhance Attribution in Affiliate Marketing

Affiliate and partnership campaigns have become integral components of marketing strategies for businesses of all sizes. With the proliferation of smartphones and the ease of accessing information on the go, leveraging QR (Quick Response) codes have become mainstream tools that users are familiar with. QR Codes are a powerful tool to enhance the effectiveness of your affiliate & partnership campaigns, driving activity across devices and from brick to click: offline to online attribution. In this article, we'll delve into the practicalities of integrating QR codes into your affiliate and partnership initiatives, exploring the myriad ways they can drive engagement, foster customer relationships, and ultimately boost your bottom line.

## Understanding the Power of QR Codes

Many of us will now be used to QR codes for calling up a menu or settling the bill in a restaurant. But QR codes can go much further and prevent marketing silos, bridging the gap between offline and online marketing efforts and enabling attribution for performance marketing campaigns to begin their journey offline.

One of the challenges affiliates and partners face with taking their marketing efforts offline is how to distribute their unique Tracking URL so they can ensure attribution. QR Codes can step in here. With Optimise, Affiliates can generate a QR Code in their login for any Campaign simply by using the Link Builder in their account.

## Brand Partnerships

Brands can use QR codes to measure attribution and reward growth across their Channel Partnership ecosystem, using a tool like Optimise Partner Platform to measure the KPIs and metrics related to their campaigns. Whether its [printable flyers](https://www.adobe.com/express/create/print/flyer), posters or at the Point of Sales QR Codes can provide additional measurement for partner campaigns.

Brands should ensure QR code destinations are mobile-friendly and publishers should communicate transparency and trustworthiness to users scanning the codes.

Utilising branded or stylised QR Codes via tools like [Uniqode QR Generator](https://www.uniqode.com/qr-code-generator/with-logo) can help drive brand recognition and increase engagement.

If you're an Optimise Partner and want to understand more about how to use QR Code view [Partner QR Codes](https://knowledge.optimisemedia.com/docs/publishertracking#qr-codes) on our Knowledge site.

If you're an Advertiser and want to explore how this could work for you [get in touch today](https://optimisemedia.com/advertiser/).

# Optimise Invitations Hub: Streamlining Your Network Growth

Are you tired of the time-consuming process of reaching out to Partners, managing paperwork, and coordinating terms and conditions when expanding your network? We understand that your time is precious, and that's why we're excited to introduce the all-new Optimise Invitations Hub - a game-changer for advertisers looking to effortlessly connect with Partners and boost their network growth.

 ## Seamless Invitations: Elevating Your Advertiser Experience

Gone are the days of lengthy processes to onboard publishers. With the Invitations Hub, Advertisers can now search for publishers and send invitations to join campaigns in a matter of minutes. This streamlined feature simplifies the entire process, from selecting the desired publishers to adding a personalised touch with a brief message.

## Effortless Management, Real-Time Visibility

Managing invitations has never been easier. The Invitations Hub provides a clear overview of the status of all your invitations, ensuring you stay on top of your outreach efforts. Now you can easily track and monitor the publishers you've invited, allowing for more efficient campaign management.

## Instant Activation, No Manual Effort

Once a Partner accepts your invitation, the process doesn't stop there – it's just beginning! The Invitations Hub takes care of the manual effort associated with adding publishers to campaigns and sending tracking links. With a seamless workflow, your publishers are ready to roll, live on the campaign, without any additional manual intervention.

## Empowering Partners with a User-Friendly Experience
 
Understanding that collaboration is key, we've made managing invites equally simple for publishers. The Invitations Hub acts as the central platform for partners to effortlessly accept campaign invites, agree to terms and conditions, and promptly go live. Even if a partner decides the campaign isn't the right fit at the moment, they can provide valuable feedback on their rejection, helping advertisers gain insights for future collaborations.

 ## Elevate Your Network Growth with Optimise Invitations Hub

The Optimise Invitations Hub is designed to empower Advertisers with a user-friendly, time-efficient solution for expanding their network of publishers. Say goodbye to tedious processes and hello to a streamlined, innovative approach to growing your [partnerships network](https://optimisemedia.com/).

# Optimise's Shopify App for Affiliate Marketing

In the fast-paced world of e-commerce, optimising your affiliate marketing strategy is crucial for success. To make this process seamless for Shopify store owners, Optimise Media has recently unveiled its groundbreaking Shopify App for Affiliate Marketing. This innovative tool is set to revolutionize the way affiliate campaigns are managed on Shopify, eliminating much of the manual work associated with running a successful affiliate program.

Affiliate marketing has long been a powerful avenue for businesses to expand their reach and boost sales via one of the most cost-effective channels. But the complexity of managing campaigns has often deterred some store owners from fully leveraging its potential. Optimise Media's new Shopify App addresses this challenge head-on by simplifying day-to-day campaign management tasks. Store owners can now say goodbye to tedious manual processes and welcome an era of efficiency.

The App connects seamlessly with our intuitive dashboard providing a comprehensive overview of the affiliate campaign's performance, making it easier than ever for users to track key metrics, monitor conversions, and optimise their strategies accordingly. This transparency empowers store owners to make data-driven decisions and fine-tune their affiliate marketing efforts for maximum impact.

Beyond simplifying campaign management, the Optimise Media Shopify App introduces automation to various aspects of affiliate marketing. From setting up tracking to managing order returns & cancellations, the app streamlines these tasks, freeing up valuable time for store owners to focus on other critical aspects of their business. This automation not only enhances efficiency but also minimizes the risk of errors associated with manual intervention.

In addition to its robust functionality, the app comes equipped with a suite of analytical tools. Store owners can delve into detailed reports to gain insights into their affiliate program's performance, identify top-performing affiliates, and strategize for future growth. This data-driven approach empowers businesses to refine their affiliate marketing strategies and build stronger, more profitable partnerships.

By automating and simplifying day-to-day tasks, providing a user-friendly interface, and offering insightful analytics, this App equips Shopify store owners with the tools they need to unlock the full potential of affiliate marketing. Stay ahead of the curve, boost your sales, and optimize your affiliate marketing strategy with the cutting-edge features of this exciting new app.

Get started today by choosing from one of [Service Levels](https://optimisemedia.com/campaign-services/) and installing our [Shopify Affiliate Marketing App](https://apps.shopify.com/optimise-affiliate-marketing)

# Accelerated payments for partners - SEA

**Optimise launches Partner Pay to fast track payments for all eligible partners**

Partners, publishers and affiliates of any size in South East Asia can now receive faster commission payments with qualifying advertisers through Partner Pay, our new payment product. Eligible partners can request express payment of their earnings up to eight weeks earlier than our standard payment timescales. This new product allows you to have greater control over how much you are paid and when you receive your payments.

**Earn $100 USD a month to request express payment**

Once you earn at least $100 USD a month for three months through the Optimise network, you are eligible to become one of our Gold members, allowing you to request express or faster payments. Faster payments give you access to your earnings up to six weeks earlier than our standard payment timescales. 

In addition, partners earning over $5,000 USD a month become eligible Platinum members and receive additional benefits, including exclusive upsized commissions as well as fast-tracked payments and reduced fees for both faster and express payments. 

Giles Hunt, Chief Technical Officer at Optimise, said, "We've listened to partners about their frustrations with the time it takes to receive commission payments. That's why we've launched Partner Pay to ensure our members can access their earnings as soon as possible."

"We want to support and encourage partners to work on more campaigns with our advertisers and brands. Partner Pay benefits all types of partnerships, but particularly those that invest capital in promoting and growing advertisers’ campaigns."

**The leading payment package for partners**

Partner Pay enhances the benefits of our payment offering to partners. You can choose which currency to get paid in, regardless of the campaign's currency, and your commissions are combined across all currencies to calculate the minimum withdrawal threshold. Both features help you reduce your banking fees. Other partner benefits include fee-free standard payments to bank accounts in Southeast Asia and the service and support of our partnership marketing platform and local teams.

Richard Syme, Chairman at Optimise, said, "With the addition of Partner Pay, we now offer the leading payment package in the market. Affiliates and partners of every size can now benefit from earlier payments and our exclusive campaigns with major brands."

Traditionally, performance marketing networks have only paid partners once an advertiser approves a sale and the advertiser has paid the affiliate network. However, this approach left partners waiting to receive their commission payment, even when the network knew it would get paid by the advertiser. As a result, affiliates and partners experienced cash flow issues which prevented them from reinvesting and generating more conversions. 

Partner Pay will initially be available in Southeast Asia and the Middle East before becoming available to partners worldwide.

If you are an Optimise Partner you can [sign in](https://dashboard.optimisemedia.com/) to view your membership level and request faster or express payments. Alternatively, [join us](/apply) as an Optimise Partner. 


# Accelerated payments for partners - MENA

**Optimise launches Partner Pay to fast track payments for all eligible partners**

Partners, publishers and affiliates of any size in the Middle East and North Africa can now receive faster commission payments with qualifying advertisers through Partner Pay, our new payment product. Eligible partners can request express payment of their earnings up to eight weeks earlier than our standard payment timescales. This new product allows you to have greater control over how much you are paid and when you receive your payments.

**Earn $100 USD a month to request express payment**

Once you earn at least $100 USD a month for three months through the Optimise network, you are eligible to become one of our Gold members, allowing you to request express or faster payments. Faster payments give you access to your earnings up to six weeks earlier than our standard payment timescales. 

In addition, partners earning over $5,000 USD a month become eligible Platinum members and receive additional benefits, including exclusive upsized commissions as well as fast-tracked payments and reduced fees for both faster and express payments. 

Giles Hunt, Chief Technical Officer at Optimise, said, "We've listened to partners about their frustrations with the time it takes to receive commission payments. That's why we've launched Partner Pay to ensure our members can access their earnings as soon as possible."

"We want to support and encourage partners to work on more campaigns with our advertisers and brands. Partner Pay benefits all types of partnerships, but particularly those that invest capital in promoting and growing advertisers’ campaigns."

**The leading payment package for partners**

Partner Pay enhances the benefits of our payment offering to partners. You can choose which currency to get paid in, regardless of the campaign's currency, and your commissions are combined across all currencies to calculate the minimum withdrawal threshold. Both features help you reduce your banking fees. Other partner benefits include twice monthly payments and the service and support of our partnership marketing platform and local teams.

Richard Syme, Chairman at Optimise, said, "With the addition of Partner Pay, we now offer the leading payment package in the market. Affiliates and partners of every size can now benefit from earlier payments and our exclusive campaigns with major brands."

Traditionally, performance marketing networks have only paid partners once an advertiser approves a sale and the advertiser has paid the affiliate network. However, this approach left partners waiting to receive their commission payment, even when the network knew it would get paid by the advertiser. As a result, affiliates and partners experienced cash flow issues which prevented them from reinvesting and generating more conversions. 

Product Pay will initially be available in Southeast Asia and the Middle East before becoming available to partners worldwide.

If you are an Optimise Partner you can [sign in](https://dashboard.optimisemedia.com/) to view your membership level and request faster or express payments. Alternatively, [join us](/apply) as an Optimise Partner. 


# How to launch your Shopify affiliate program with Optimise

Grow your traffic, reach a wider audience and drive sales by building partnerships through an affiliate program.

In this article, we will guide you through the process of launching an affiliate program using your Shopify store. But first, let's understand what affiliate marketing is and why it has become such a popular choice for businesses worldwide.

**What is Affiliate Marketing?**

Affiliate marketing is a performance-based marketing strategy where businesses collaborate with affiliates or partners who promote their products or services in exchange for a commission. Affiliates earn a commission for each sale or lead generated through their efforts, making it a win-win situation for both parties involved.

Benefits of Using Affiliates for Your Business:

1. Expanded Reach: By partnering with affiliates, you can tap into their existing audience and leverage their influence to reach a wider customer base. This allows you to extend your brand's reach and gain exposure to potential customers you may not have reached otherwise.

2. Cost-Effective Marketing: With affiliate marketing, you only pay for the results you get. Unlike traditional advertising methods, you don't have to invest upfront without any guarantee of returns. Instead, you reward affiliates based on their performance, ensuring a cost-effective marketing approach.

3. Increased Brand Awareness: Through affiliate partnerships, your brand name and offerings are exposed to new audiences. As affiliates actively promote your products or services, your brand gains visibility, leading to increased brand awareness and recognition.

4. Targeted Marketing: Affiliates often have niche-specific audiences that align with your target market. This means your products or services are being promoted to people who are already interested in similar offerings, resulting in higher conversion rates and better-targeted marketing efforts.

**Getting Started**

Now, let's dive into the steps involved in launching an affiliate program using your Shopify store:

Step 1: Prepare Your Shopify Store:
Ensure your Shopify store is fully optimised and ready to handle the increased traffic and sales that come with an affiliate program. Invest time in designing an appealing website, optimising your product descriptions, streamlining the checkout process, and providing a seamless user experience. This will ensure you gain the maximum benefit from your partnerships.

Step 2: Configure an Affiliate Network:
Optimise supports Shopify sites and its easily configurable. Once you've signed up to your account follow the simple steps on [this guide](https://knowledge.optimisemedia.com/docs/advertiserimplementation/#shopify) to get started.

Step 3: Set Competitive Commission Rates:
Determine competitive commission rates that incentivise affiliates to promote your products. Consider industry standards and the profitability of your offerings. Offering a fair and attractive commission structure will motivate affiliates to actively promote your products and drive more sales.

Step 4: Create Engaging Marketing Materials:
Equip your affiliates with compelling marketing materials that highlight your products' key features and benefits. Provide them with banners, product feeds, text links, coupon codes and any other creative assets they may need. Clear and visually appealing materials will make it easier for affiliates to promote your products effectively.

Step 5: Track and Monitor Performance:
Log into your Optimise Dashboard to regularly monitor the performance of your affiliate program. Keep track of key metrics such as clicks and conversions (sales) generated by each affiliate. This data will help you identify top-performing affiliates, optimize your marketing strategies, and foster better relationships with your partners.

Launching an affiliate program through your Shopify store opens up exciting opportunities to grow your business, reach new audiences, and increase sales. [Contact us](/contact/) today to discover how this is possible.

Using a tool like the [Optimise Shopify App](https://apps.shopify.com/optimise-affiliate-marketing) can help operationally streamline your affiliate programme. 

# Increase efficiency with automated conversion validations

One of the most time consuming parts of running any affiliate programme on a cost per sale basis can be the need to confirm your orders. This is the process of verifying that the sales generated by your affiliates or partners have not been returned, either fully or partially and as a result are eligible to pay commissions.

Optimise provide our Advertisers with different methods of doing this that cater to your needs and the flexibility of their systems. If you're an Optimise Advertiser you might want to review your [Validation options](https://knowledge.optimisemedia.com/docs/advertisergettingstarted#validations). 

We know that you'd much rather be spending time nuturing your Partners and growing your campaigns performing basic administration. That's why alongside our range of automations we find that very often the biggest efficiency gains for any affiliate or partnerships campaign can be automating the validation process. With the [Optimise Conversion Validation API ](https://knowledge.optimisemedia.com/api-docs#tag/Conversions/operation/Bulk%20Update%20Conversions) the whole process of approving your orders & sales can be linked up to your systems and completely automated.

Getting started is easy. Follow the [instructions here](https://knowledge.optimisemedia.com/docs/apireference#authentication) to generate your API key and work with your development team to review the project.



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