A world-leading hospitality group with multiple brands, operates thousands of locations across the globe. The Optimise Partner Platform was selected to enhance their partner marketing program. The programme needed a solution to streamline partner management processes, enhance the efficiency of campaign performance analysis, and improve the accuracy and speed of sales validation and partner payments
Through better partner management, enhanced reporting, and streamlined payment processes, the Brand achieved exponential growth in sales and partner program performance. The success demonstrates the power of the Optimise Partner Platform in driving business growth through affiliate marketing excellence.

Increasing Incremental growth through partner marketing efficiency

200%

 overall performance of its partner marketing 

The Brand utilised the Optimise Partner Discovery tool to streamline the identification of quality relevant partners. The Partner invitation and onboarding tools expedited the process of onboarding new partners, broadening the partner base efficiently and with ease.

Expanding the Partner Base to Drive Acquisition Growth

By implementing the Optimise Partner Pay module, the Brand streamlined sales validation and automated partner payments, minimizing manual errors and eliminating delays. The Optimise Partner Platform also provided seamless management of transaction cancellations and real-time adjustments to commissions, ensuring a smoother, more transparent process for both the Brand and its partners.

Automation enhances effective validations and payments

 The platform streamlined processes for tracking, reporting and payments, reducing administrative workload which allowed the Brand to focus on scaling its partner marketing program, ultimately driving greater performance and results.

Boost in Operational Efficiency 

The Optimise Insights reporting suite enabled the hospitality Brand to tailor campaign reports and automate distribution, ensuring timely and precise data was delivered to relevant teams for faster, better decision-making to support their startegic goals. The ability to configure tailored reports, customise reporting views, and use automated distribution functions to ensure the right team members received the right data at the right time, was  pivotal in  empowering them to deliver exceptional growth.

Actionable Insights improve Campaign Performance  

Incremental Growth Through Efficiency: How a global Hospitality Brand  Boosted Partner Marketing with the Optimise Partner Platform

A Top 10 Global consumer electronics Brand partnered with Optimise to launch its first regional affiliate marketing program, covering seven markets in Southeast Asia and New Zealand. With clear objectives to establish the affiliate channel as a significant contributor to online B2C sales, Optimise recruited key partners, developed bespoke operational processes, and executed targeted media strategies that exceeded every sales target. the Brand’s affiliate program grew to account for 22% of the company’s B2C sales in the region, with monthly sales growing fourfold through innovative collaborations with content creators and cashback platforms.

4X sales growth from first-ever regional affiliate program

affiliate contribution for SEA & New Zealand 

In a strategic move to expand the Brand's online presence, Optimise was chosen after a competitive RFP process to launch the brand’s first-ever regional affiliate programme. Spanning seven key markets—Malaysia, Singapore, Philippines, Thailand, Indonesia, Vietnam, and New Zealand—Optimise’s task was to establish affiliate marketing as a critical contributor to the Brand's B2C online sales. By leveraging its extensive local market expertise and in-country relationships, Optimise quickly built a robust publisher channel, delivering results that far exceeded the Brand's initial expectations. Key Result: By 2023, Optimise contributed to 22% of the Brand's B2C sales in Southeast Asia and New Zealand, with affiliate sales on track to overdeliver by 11%.

Launch of  First Regional Affiliate Program Across Seven Markets

The Brand's affiliate program was designed with a focus on content creators, KOLs, and influencers—partners that traditionally work on models other than pure CPS (cost-per-sale). Optimise used innovative strategies, such as building a compelling business case based on in-network data, to secure a 10% incremental budget reallocated from regional Client teams and other agencies. This approach enabled Optimise to secure high-profile influencers like David Brendi (11M YouTube subscribers) and rurusama9 (900k Instagram followers), which played a critical role during the new Product pre-launch campaign. Key Result: The affiliate program grew to 400 partners, including top content creators, driving significant sales growth and consumer engagement across all markets.

Innovation in Securing Strategic Partners and Budgets

Coordinating a multi-country affiliate programme presented logistical challenges, but Optimise delivered by creating a bespoke, watertight billing process that centralised payments for seven Brand entities. This allowed for seamless management of media plans and budgets across countries, ensuring that all financial aspects were handled accurately. The local market teams also collaborated closely with the Brand, engaging regional partners like ShopBack, the largest cashback site in Southeast Asia, which was instrumental in driving traffic and sales. Key Result: Optimise’s process delivered 50% incremental sales above baseline during flagship campaigns, with 4X monthly sales growth during new product launches.

Seamless Cross-Market Coordination and Bespoke Solutions

The success of the Brand's affiliate program hinged on careful planning and smart execution. Pre-launch, Optimise's tracking team ensured the seamless implementation of item-level tracking for the Brand's e-stores across all seven markets. This enabled precise commission control and complete ROI transparency. Optimise also launched a phased acquisition strategy that recruited around 140 new partners for the Brand, while local partner management teams executed a flexible commission strategy tailored to each market. Key Result: The affiliate channel quickly became the  fastest-growing paid media channel, contributing to 4X growth in gross merchandise value (GMV) since launch.

Execution of a Complex and Targeted Affiliate Strategy

Global Electronics Brand Delivers 4X Sales Growth from launch of First-Ever Regional Affiliate Program

We beat CPA targets by 35% and eliminated 100% of ad spend wastage.

We developed an intelligent lead generation campaign using a six-step user experience to ensure that only the ‘exact’ customer profile was targeted. This delivered an increase in the rewards membership base and avoided customer dissonance and ad spend wastage.

Precision targeting with a 6-step user experience

We worked closely with Woolworths to pinpoint the most valuable demographic audience segments, and then only targeted these ‘exact’ customer profiles through a user experience tailored towards different online preferences and behaviours. Prequalifying questions ensured only the exact customer prospects were able to opt-in to receiving and SMS or Email to join the membership program and receive their bonus points. We A/B tested different data sets, creatives and user experiences before scaling up the campaign with confidence we could beat the CPA outcomes. Performance was maximised through continuous measurement of conversion by publisher, channel, media format, data source and audience profiles, so that targeting and media placements could be further optimised. Conversion was optimised further by nurturing incomplete registrations through follow up reminders on SMS and email, as well as social re-targeting, programmatic display and video.

Only pay for engagements on a true performance basis

We are delivering consistent and predictable volumes of new members each month, with zero ad spend wastage and zero impact on existing customers.

Lead Generation with precision targeting, with a six-step user experience to ensure Woolworths only paid for engagements on a true performance basis. We beat CPA targets by 35%, with zero ad spend wastage.

We exceeded CPA targets by 35% and this is now an ‘always on’ acquisition channel for Woolworths

Lead Generation with precision targeting that beat CPA targets by 35%

The banks in-house partnership marketing team needed specialist help to shake up its partner marketing programme. Using Optimise's innovative technology and campaign expertise, the UK bank exceeded its goals for growth with more sales and extra traffic.

Partner Reporting | Partner Tracking | Network Migration

More sales tracked with enhanced tracking


The client had an established partnership marketing programme that was run in-house using a SaaS platform. However, the UK bank had several strategic goals that needed an integrated partnership management platform and specialist campaign advice and support.

A critical target for this client was to increase its partner traffic by 20% year-on-year, improve the tracking of its partnership marketing programme and launch new products through this channel.


Expert help required to achieve partnership marketing goals

The bank chose to work with Optimise to achieve its strategy because the performance marketing network offered a complete technology platform as well as market knowledge and expertise through its local team.

The first step was migrating the whole partnership programme to the Optimise platform. Optimise's campaign specialists worked with the client's in-house team to simplify the migration process and to ensure it was completed successfully without interrupting campaigns or impacting sales.

As part of this process, Optimise implemented Server-to-Server (S2S) tracking, its future-proofed tracking technology, to help the client confidently track conversions and ensure the accuracy of its data. This innovative technology uses cookieless tracking to mitigate data privacy concerns and the impacts of tracking protection.

With S2S tracking, the bank could easily view the complete customer journey by tracking critical events in real time. As a result, the bank could now improve its understanding of customer behaviour and fine-tune its campaigns and commissions, to achieve even better results.


Seamless migration and future-proofed tracking technology

The client excelled with its partnership marketing, achieving a 70% increase in partner traffic, a more than threefold improvement on its target of 20%. The UK bank also boosted its sales volumes from existing and new affiliate partners, with a 5% rise in sales from new affiliates.

With the rollout of Optimise's S2S tracking technology, the bank saw 11% more sales being tracked than with its previous tracking solution.

Optimise's partner marketing platform enabled the bank to receive crucial and timely data about its performance marketing. In addition, the new reporting capability allowed the bank to make better decisions in less time, delivering more sales at a better ROI.


Growth target exceeded and more sales tracked

Leading UK bank boosts traffic by over 70%

**Best Managed Campaign Award**

Optimise delivered expert campaign management for Go.Compare and won the Best Managed Campaign Award at the Performance Marketing Awards in 2023.

Go.Compare successfully navigated multiple challenges in the insurance market to grow sales by 33% and exceed all of its objectives. The comparison website leveraged Optimise’s campaign services to secure profitable new partnerships, deliver bespoke incentive campaigns and deploy innovative technology to analyse competitor offers.

**Achieving high-performance results and exceeding every objective**

The strategy devised for Go.Compare was a huge success, with all its objectives exceeded. Sales grew by 33%, revenue YoY grew by 38.11% whilst the average CPA remained the same as the prior year, delivering a greater ROI too.


At the start of 2022, Go.Compare had to plan how to deal with tough market conditions. FCA rules on premium pricing for vehicle insurance had introduced change and uncertainty about how to market products and also raised the risk of fewer consumers switching providers.

However, Go.Compare had clear ambitions to continue its track record of year-on-year growth through its affiliate programme. Affiliates had been one of the most profitable channels for Go.Compare, so the comparison website wanted to continue maximising its results without compromising quality.

Optimise began by completing a deep dive into the historical activity using Go.Compare data and insights from its innovative Partner Intelligence tool. This detailed analysis directly informed the campaign targets: to grow traffic share by 15%, grow sales by 10% and diversify Go.Compare’s affiliate and partner base to broaden the source of traffic and sales. 


Facing a challenging market with demanding growth targets

As part of the strategy to meet the campaign goals, Optimise identified an opportunity to explore unique customer incentives as a new tactic. As a result, Optimise recommended the use of Rewards for rapidly creating and deploying user incentive campaigns. 

Optimise Rewards is the in-house digital voucher fulfilment platform which handles every step of the incentive journey from the first click to issuing the incentive to the customer. The clever alignment of both validation files and reward fulfilments made the whole process seamless for the consumer, partner and Go.Compare. 

With this new capability, Go.Compare could also create unique and bespoke incentives for each partner to help them establish brand-new partnerships in the incentive space.



Creating new opportunities through customer incentives

Optimise also secured further new partnerships to drive Go.Compare's growth plans: 

- Closed User Group Partners - leveraging partners like Very-me Rewards, Vodafone's loyalty programme for pay monthly and PAYG customers, which doubled their performance on average due to the new and refreshed incentive offer.

- Tech Partners - Gener8, which allows users to earn points from their tracked online data, added Go.Compare to its browser extension that promotes rewards and offers.

- OEMs - Original Equipment Manufacturers such as VeVe, which promotes brands via pre-installed apps on new handsets and devices.

In addition, due to the ambitious nature of Go.Compare's objectives, the Optimise team explored untapped opportunities within the comparison website's wide range of products. Optimise assessed the commercial viability of each product set and identified travel insurance and car leasing products to add to the affiliate channel.


Securing strategic partnerships

Achieving Go.Compare's bold goals meant the comparison website's existing partnerships had to be optimised. Optimise capitalised on its unique Partner Intelligence technology to track and monitor Go.Compare's position and performance in the cashback market against its competitors for both popularity listings and tenancy placements.

Using Partner Intelligence, Optimise identified specific tactics that would enable Go.Compare to keep its popularity rankings and drive up volumes without increasing the overall CPA. Partner Intelligence pinpointed the optimum time to run the promotions, such as payday weeks, to maximise effectiveness and allow Go.Compare to successfully outmanoeuvre its competitors. This approach increased click volume by 34% and sales volume by 26%.



Deploying innovative technology to deliver unique market insights

Go.Compare achieves exceptional results in a tough market using Optimise’s award-winning expertise

Australian fintech MoneyMe successfully repositioned its brand and improved awareness with its audience through a full-service media strategy with Optimise.

Bespoke Media Strategy | Brand Awareness

MoneyMe faced a series of aggressive growth targets after an ASX listing and taking on considerable investment. The Australian fintech also needed to reposition the brand to consolidate its market position.

MoneyMe was experienced in working with strategic suppliers and agencies. As a result, the company searched for a full-service media agency that could develop a media buying strategy to achieve its acquisition and growth targets.

_"As a fast-growing non-bank challenger Fintech, we run a tight marketing team and partner with the best in the industry when it comes to things like digital advertising, SEO, CRO, branding and media strategy." _

Richard Bray, CMO, MoneyMe


Growth challenges for newly listed fintech

MoneyMe decided to work with Optimise because of the agency's understanding of MoneyMe's goals and the similar way that the Optimise team thought about the fintech company's business strategy.

_"We see the Optimise team as an extension of our market team who think and strategise about our business, products, goals and our customers like we do."_

Richard Bray, CMO, MoneyMe

Optimise began an extensive strategic process and deep dive, working closely with MoneyMe to understand the customer journey, personas and competitive set. Bringing the analysis results together led Optimise to produce a bespoke media strategy that leveraged both traditional and digital channels.


Developing a bespoke media strategy with like-minded thinkers

Optimise leveraged its flexible buying model and in-depth expertise within the media landscape to deliver MoneyMe's omnichannel media strategy across TV, radio, OOH and digital.

The strategy successfully engaged the fintech's primary audience with its message, and the campaign resulted in significant improvements in brand awareness and understanding at both the brand and product levels.


Target audience reached through successful omnichannel campaign

MoneyMe improves brand awareness using Optimise's media strategy

Crossbet leveraged a targeted media strategy to establish its brand in a fiercely competitive market. Within six weeks, the successful campaign by Optimise reached over 50% of the online bookmaker's target audience.

Media Strategy | Channel Management | Brand Awareness


**Crossbet**

Solutions: Agency Services

Industries: Financial Services

Regions: Australia

Crossbet is a new entrant (2021) to the online wagering market in Australia. The Brisbane-based bookmaker is an all-digital operation, focussing on tech & its social platform to give customers a better online experience.


The online wagering market in Australia is the most competitive in the world, dominated by large multinational operators with media budgets over $50M AUD, with little differentiation.

Crossbet was looking to launch its brand and gain market share rapidly before its 2022 IPO. Given a relatively small media budget, Crossbet needed to leverage a highly targeted media strategy to avoid wastage and obtain SOV around vital sporting events when competitors ramp up advertising and acquisition volumes peak.

Crossbet searched the market for a full-service media agency that could prioritise media to deliver customer acquisition and engagement on a fixed-cost basis. This search led the online bookmaker to select Optimise to create and deliver its media strategy. Optimise stood out from the competition because of its flexible buying model and in-depth expertise across the media landscape.

_"As a new entrant to a very competitive market, effective media strategy has been crucial to our initial success. After an extensive process we appointed Optimise to lead this." _

Scott Cross, Founder & CEO, Crossbet


Competing with global brands as a new market entrant

To meet Crossbet's campaign objectives, Optimise developed a multi-faceted media strategy across TV, radio and OOH to complement always on performance channels of search and social. 

By handpicking OOH assets around sporting venues, petrol stations and licensed premises and sports-focussed TV content, Optimise was able to leverage a huge audience for Crossbet at key wagering event times for a fraction of the spend of competitors.


Delivering a cost-effective media strategy

The bespoke media campaign designed by Optimise was deployed successfully and resulted in over 50% of Crossbet's target audience being exposed to the ads in a six-week flight.

Crossbet's ads generated huge awareness for the brand, and record acquisition numbers continue to be achieved (both directly and through performance channels). Above all, the results surpassed the online bookmaker's original goals.


Media campaign reached over 50% of Crossbet's target audience

Crossbet grows beyond its expectations with the help of Optimise

Go.Compare wanted to achieve more value from its partnership marketing. After switching to Optimise, the comparison website achieved 70% growth in the first year and improved its profitability.

Campaign Services | Partner Intelligence | Network Migration

Go.Compare

Solutions: Partner Intelligence and Campaign Services

Industries: Financial Services and Insurance

Regions: UK

Go.Compare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs. 

Based in the UK, Go.Compare is the only comparison website to be invited to join the British Insurance Brokers’ Association (BIBA) and is authorised and regulated by the Financial Conduct Authority (FCA).


Go.Compare needed a proactive affiliate network in the UK to support its partnership and affiliate marketing. It was essential for the comparison website to find a platform that offered innovative technology, strategic advice as well as practical support. After searching the market, Go.Compare chose Optimise as it met the company's requirements.

_"Having undertaken a full review of the capabilities of affiliate networks in the UK it was a clear decision for us to migrate to Optimise."_

Isobel Scott, Partnerships and Affiliates Manager, Go.Compare

The Optimise team worked closely with Go.Compare to seamlessly migrate its entire partnership programme over to the Optimise network in only six weeks with no disruption to campaigns or loss of sales. In addition, Optimise's UK team addressed critical pain points so Go.Compare’s future partnership marketing campaigns ran more smoothly.


 Choosing the right affiliate network with leading-edge technology and local expertise

Go.Compare's engagement with Optimise began with a programme of workshops to understand the comparison website's business objectives and the goals of its partnership marketing strategy.

Optimise then created a strategic plan using its UK campaign specialists to help Go.Compare achieve its goals by leveraging new opportunities for its cashback offering. An in-depth analysis of the market was fundamental to helping Go.Compare capitalise on its partnership marketing. Optimise deployed its unique competitor insight tool, Partner Intelligence, along with the expertise of its local team in the financial services and insurance sector. 

With this knowledge, Go.Compare could see how its cashback rates and offers compared to others in the channel, and specifically the value of tenancy spots and share vs rate for the comparison website.

_"Their focus on strategic account direction combined with valuable functionality which is not available elsewhere provides a highly attractive package."_

Isobel Scott, Partnerships and Affiliates Manager, Go.Compare


Strategic analysis and identifying new opportunities 

Using the insights from its Partner Intelligence tool and expert team, Optimise identified opportunities for Go.Compare to generate more sales with lower spending. Optimise fine-tuned the scheduling of tenancies, optimised the value of cashback rates and changed the commission trigger from a Cost per Quote to a Cost per Sale metric.

Implementing these changes transformed the results of Go.Compare’s partnership marketing programme. The comparison website achieved a 69% increase in profitability and 70% growth in the first year. In addition, Go.Compare benefitted from a 68% reduction in its tenancy spend.

_"Working with Optimise we are better able to develop our programme, reduce internal administrative workload and attain better value. They tick every box for us."_

Isobel Scott, Partnerships and Affiliates Manager, Go.Compare

Major boost to profitability through data-driven insights 

Network Migration - Go.Compare increases profitability by 68% using Optimise

適合希望端到端掌控行銷活動的廣告商和代理商。

適合需要行銷活動管理支援的廣告商。

Ready to simplify your Affiliate Management?

Explore how Optimise can help you build, manage and scale your partnership programme with ease.

See how leading companies drive growth and efficiency with the Optimise Partner Platform.

了解我們為廣告商和代理商設計的解決方案如何幫助您以強大的個人化方式吸引現代的顧客。

[聯絡我們](/sign-up)

探索如何透過我們的合作夥伴解決方案來提升銷售額、改善行銷活動見解並保護您的品牌。

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與全球主要品牌合作，提升您的收入

探索吸引受眾的行銷活動。透過我們簡單易用的平台，與匯豐銀行、三星和 Trip.com 等頂尖廣告商合作。

成為我們的夥伴，開始賺取豐厚的佣金。我們位於英國、中東、非洲、印度、東南亞和澳大利亞的團隊會提供實際的支援。

[立即加入](/join/)

透過全球合作夥伴行銷平台擴大您的觸及範圍

透過我們的全球團隊獲得當地專業知識。我們在英國、中東、非洲、印度、東南亞和澳大利亞都設有據點。

我們擁有超過 20 年的經驗，受到超過 800 家頂尖廣告商的信賴，包括匯豐銀行、三星和 Trip.com。

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探索吸引受眾的行銷活動。透過我們簡單易用的平台，與匯豐銀行、三星和 Trip.com 等頂尖廣告商合作。

成為我們的夥伴，開始賺取豐厚的佣金。我們位於英國、中東、非洲、印度、東南亞和澳大利亞的團隊會提供實際的支援。

[立即加入](/apply)

透過以獎勵為基礎的行銷活動來強化您的提案

透過 Optimise 獎勵平台提供的激勵和獎勵，讓您的行銷工作取得更多成果。

[聯絡我們](/advertiser)

我們一直在尋找優秀的人才加入我們的行列。如果您希望有所建樹，歡迎與我們聯絡。

[聯絡我們](/contact)

透過我們的全球團隊獲得當地專業知識。我們在英國、中東、非洲、印度、東南亞和澳大利亞都設有據點。

我們擁有超過 20 年的經驗，受到超過 800 家頂尖廣告商的信賴，包括匯豐銀行、三星和 Trip.com。


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Ideal for advertisers looking for an extension to their own team.

Our complete SaaS solution for mastering every aspect of your Partner Marketing program, customised to fulfil your unique requirements.

Speak with our team today so we can tailor the right solution.

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Everything you need to successfully launch and manage your Partner Marketing.

$75/month + 2.5% transaction fee. Start today with 30 day cancellation.

Ideal for advertisers that need specialist campaign advice and deeper insights from our experts.

Ideal for advertisers that need support with campaign management.

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Advanced Plan | Optimise Affiliate Marketing Services

Harness a dedicated expert team to deliver strategic advice and help you achieve your unique objectives and best-in-class Affiliate Marketing with our Advanced Service Plan.

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Uncover Competitor Offers and Enhance Your Strategy with Our Unique Partner Intelligence Tool | competitor offers, market insights, strategy, promotions, opportunities


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Ensure Correct Attribution Across Any Device with Our Future-Proofed Partner Tracking Technology |  conversion tracking, attribution, customer journey, visibility, future-proofed tracking technology


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Start with what success looks like, then let our Growth Agent plot the course; identifying the publishers and actions most likely to get you there.

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選擇您想管理合作夥伴行銷的方式

以適合您的業務策略的方式推動合作夥伴行銷。憑藉一系列服務等級，您可以使用我們的平台在內部管理合作夥伴關係，結合我們的平台與行銷活動支援和專業知識，或透過我們全面代管的服務外包合作夥伴計畫。
 
 [比較服務等級](/compare-packages)

推動安全且可持續的行銷活動來保護您的品牌。詐欺監控功能可攔截並移除可疑活動，同時我們的流量管理專家會確保夥伴遵守您的條款和政策。

從我們的全球網絡中選擇新的夥伴來擴充行銷活動。瀏覽夥伴類型、通路和付款指標，以選擇適合您策略的夥伴。在我們的支援下，您可以發展並最佳化您建立的合作夥伴關係。

全天候檢視競爭對手的返現和代金券優惠，並在他們更改價格時收到提醒。借助我們的「市場智慧」工具的資料導向見解，制定您的策略並發現改善產品的商機。

透過完整的合作夥伴行銷平台，為您的行銷活動提供支援

評估夥伴的表現，並預測未來的行為。使用自動化工具來簡化您的夥伴關係並提高行銷活動效率。

透過我們的託管服務簡化夥伴付款。以允許夥伴在轉化後 1 天內申請提款的 Express Pay 選項吸引夥伴加入您的行銷活動。

透過更深入的見解來提高行銷活動的效果。透過即時報告、績效分析和自動提醒，可監控對行銷活動成功極為重要的指標。

使用我們的省時工具，簡化您的合作夥伴行銷工作。夥伴可以使用我們簡易的整合功能、瀏覽器擴充功能和傳訊機器人，透過付費連結輕鬆地藉由內容獲利。

案例分析

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