Optimise Media ‘Highly Commended’ in Finance at UK’s Largest Performance Marketing Awards
In a glittering ceremony celebrating the best in performance marketing, Optimise was Highly Commended in the Finance category for an exceptionally effective campaign with M&S Bank at the <a href="https://performancemarketingawards.co.uk/" target="_blank" rel="noopener">Performance Marketing Awards 2019</a>.
Celebrating Innovation in Performance Marketing
The annual event — the largest performance marketing awards ceremony in the UK — celebrated its 13th year, hosting networks, advertisers, publishers, and agencies, and commending the pioneering, innovative work happening across the industry.
It was another fruitful year for Optimise, attending as both a sponsor and a double nominee in the Best Finance Campaign and Best Managed Affiliate Campaign categories. The team were proud to support the acclaimed industry event and to have their work recognised by a panel of expert judges.
Delivering Growth Through Expertise
Optimise’s campaign with M&S Bank overcame fierce competition through proven tactics and an early-mover advantage in acquiring new affiliate partners. This resulted in significant growth at a reduced cost, reinforcing the performance channel as one of the most effective for achieving greater ROI.
Despite strong competition, Optimise’s sector expertise and smart execution helped deliver an incredible 226% uplift in sales for the partner.
“We are incredibly proud to have our work with M&S Bank recognised by the industry,” said Leanne Hardy, Director of Client Success at Optimise. “The team’s expertise and innovation are a testament to their passion for delivering the best outcomes for clients and publishers.”
Carla Arrindell, CEO Europe at Optimise, added:
“The PMAs are an integral part of the performance marketing industry and, as sponsors, we’re delighted to support the event and help shine a spotlight on companies that are excelling in the field.”
An Evening to Remember
The event took place on Tuesday, 30 April, and welcomed close to 1,000 guests for a night of networking and celebration, hosted by stand-up comedian and actor Romesh Ranganathan.