Optimise wins the International Performance Marketing Awards (2017) - LATAM Best Performance Marketing Campaign for Santander.

Optimise’s current prowess across the globe is tangible, with the group returning in the regional categories last night to seal a LATAM win with its campaign for the esteemed brand Santander in the booming Brazilian market.

Supporting the launch of the new Santander credit card in Brazil, Optimise’s performance-based native media campaign involved innovative use of data and commercial models to exceed volume targets by 45%, while optimising cost per lead rates to 48% under budget.