40+ Affiliate Marketing Statistics for 2026

Affiliate Marketing Industry Statistics

• The global affiliate marketing creator economy segment generated $23.9 billion in revenue in 2025. Source: Grandview Research
• The affiliate marketing segment is forecast to grow at a 26.4% CAGR between 2026 and 2033. Source: Grandview Research
• The affiliate marketing segment is projected to reach $155 billion by 2033. Source: Grandview Research

Affiliate Marketing Statistics by Region

North America Affiliate Marketing Statistics

• North America was the largest revenue-generating affiliate marketing region in 2025. Source: Grandview Research
• The North American creator economy market accounted for 33.2% of global creator economy revenue in 2025. Source: Grandview Research
• U.S. creator advertising spend is projected to reach $37 billion. Source: EMARKETER / Business Insider
• U.S. affiliate marketing spending increased 49.8% between 2021 and 2024. Source: The PMA Org
• The United States recorded a 23.69% invalid traffic rate across digital advertising traffic analyzed during 2025. Source: Fraudlogix

Europe/United Kingdom Affiliate Marketing Statistics

• UK brands invested £1.8 billion in affiliate and partner marketing during 2024. Source: APMA State of the Affiliate Nation Report
• Affiliate and partner marketing generated £20.7 billion in revenue for UK brands during 2025. Source: APMA State of the Affiliate Nation Report
• UK affiliate marketing delivered an average 15x ROI. Source: APMA State of the Affiliate Nation Report
• Travel and retail affiliate campaigns generated up to 19x ROI. Source: APMA State of the Affiliate Nation Report
• Affiliate and partner marketing generated more than 11 times the value of advertiser investment in the UK during 2025. Source: APMA State of the Affiliate Nation Report
• More than 357 million transactions were tracked through affiliate links during 2025. Source: APMA State of the Affiliate Nation Report
• Across Cyber Weekend, approximately 1 in every 7 pounds spent online tracked through an affiliate link. Source: APMA State of the Affiliate Nation Report
• Europe recorded an invalid traffic rate of 7.8%, the lowest among major regions analyzed. Source: Fraudlogix

Southeast Asia (SEA) Affiliate Marketing Statistics

• 83% of consumers in Southeast Asia have purchased through affiliate links. Source: Impact.com
• 90% of consumers in Indonesia have purchased through affiliate links. Source: Impact.com
• 90% of consumers in Vietnam have purchased through affiliate links. Source: Impact.com
• 86% of consumers in Malaysia have purchased through affiliate links. Source: Impact.com
• 83% of consumers in Thailand have purchased through affiliate links. Source: Impact.com

Affiliate Marketing ROI Statistics

• UK affiliate marketing generated an average 15x return on investment. Source: APMA State of the Affiliate Nation Report
• Travel and retail affiliate campaigns in UK achieved up to 19x ROI. Source: APMA State of the Affiliate Nation Report
• Affiliate and partner marketing generated £20.7 billion from £1.8 billion in spend in UK during 2025. Source: APMA State of the Affiliate Nation Report
• Products promoted through affiliate links were 6× more likely to result in a purchase than comparable social posts without affiliate links. Source: Adobe

Mobile Affiliate Marketing Statistics

• Mobile devices generated 62% of global web traffic in 2025. Source: Statcounter
• Mobile traffic recorded an invalid traffic rate of 19.3%. Source: Fraudlogix Desktop traffic recorded an invalid traffic rate of 27.03%. Source: Fraudlogix Tablet traffic recorded an invalid traffic rate of 16.34%. Source: Fraudlogix Mobile accounted for 57% of Cyber Monday online sales, the highest share on record. Source: Adobe

Influencer & Creator Affiliate Marketing Statistics

• The global creator economy market was valued at $252.3 billion in 2025. Source: Grandview Research
• The creator economy market is projected to reach $1.35 trillion by 2033. Source: Grandview Research
• The creator economy is forecast to grow at a 23.3% CAGR through 2033. Source: Grandview Research
• 83% of Southeast Asian consumers have purchased through affiliate links recommended by creators or publishers. Source: Impact.com Southeast Asia Creator Commerce Report
• Influencers and affiliate publishers drove approximately 20% of U.S. Cyber Monday ecommerce revenue. Source: Adobe

Affiliate Marketing Fraud Statistics

• Fraudlogix analyzed 105.7 billion ad impressions during 2025. Source: Fraudlogix
• The global invalid traffic (IVT) rate reached 20.64%. Source: Fraudlogix
• More than 21.8 billion impressions were identified as invalid traffic. Source: Fraudlogix
• Approximately $37 billion in U.S. advertising spend is estimated to be at risk annually from invalid traffic. Source: Fraudlogix
• AI-generated traffic is increasingly contributing to more sophisticated invalid traffic patterns and fraud detection challenges. Source: Fraudlogix
• Desktop traffic recorded the highest invalid traffic rate at 27.03%. Source: Fraudlogix
• Asia-Pacific recorded the highest regional invalid traffic rate at 27.85%. Source: Fraudlogix

Conclusion