Running incentive campaigns post GIPP

We are now in the second quarter since the General Insurance Pricing Practices (GIPP) came into force. It’s had a big impact on insurance clients, with many withdrawing from Cashback sites and ceasing incentivised offers with Content, Community and Price Comparison Sites.

Clearly, brands who achieve prominence on these sites are doing well and an increasing number have re-entered the market.

But brands face added challenges to effectively promote their products. We are helping brands such as Hastings and Home Protect to achieve this and believe we have options for you to achieve substantial sales from incentivised offers, and drive brand preference within Comparison results.

We’ve adapted to the new rules and created new products, which offer solutions for acquiring new customers whilst at the same time ensuring renewing customers are taken care of - i.e. meeting the equivalent new business price requirements. These solutions enable relationships and drive brand preference through:

Find out more about how Optimise can support incentive campaigns post GIPP: More information