The bank chose to work with Optimise to achieve its strategy because the performance marketing network offered a complete technology platform as well as market knowledge and expertise through its local team.
The first step was migrating the whole partnership programme to the Optimise platform. Optimise's campaign specialists worked with the client's in-house team to simplify the migration process and to ensure it was completed successfully without interrupting campaigns or impacting sales.
As part of this process, Optimise implemented Server-to-Server (S2S) tracking, its future-proofed tracking technology, to help the client confidently track conversions and ensure the accuracy of its data. This innovative technology uses cookieless tracking to mitigate data privacy concerns and the impacts of tracking protection.
With S2S tracking, the bank could easily view the complete customer journey by tracking critical events in real time. As a result, the bank could now improve its understanding of customer behaviour and fine-tune its campaigns and commissions, to achieve even better results.